Starting on Nelson Mandela’s birthday (Saturday, July 18th), Unlock the Box will roll out it’s first social media campaign called "END TORTURE NOW". Combined with two tent-pole events, this will serve as the soft launch of UTB’s public pivot.

The number 18 is relevant in a few ways. Unlock the Box has 18 campaign partners, Nelson Mandela was born on July 18th, he also spent 18 years in isolation on Robben Island, and therefore, we honor this number through promoting 18 days of action to end solitary confinement.

Objective:

To amplify the voices and national social media presence of Unlock the Box and it's 18 state campaign partners, ultimately urging all followers to take action- -especially in the national effort to hold Biden to his campaign promise of ending solitary confinement at a federal level.

INSTRUCTIONS:

Please feel free to edit the copy for your needs.

Please make sure to click on the tabs below!

For Facebook:

Step 1: Download the image or GIF, and upload to your page.

Step2: Copy and paste the copy to Facebook. You will see a few times where there is an @ symbol on the posts. Please make sure to manually tag those pages when you are posting.

For example: To do this, you will simply go to the part "@UnlocktheBoxNow", then hit the space bar and Facebook will find our page, and will populate the full page "Unlock the Box Campaign: A National Campaign to End Solitary Confinement".

Step 3: Tag any other campaign partners not listed.

Step 4: Hit Post!

For Instagram:

Simply pick the post, and use the "post" buttons to share. Be sure to use content that applies to your account.

To share on Instagram accounts:

Step 1: Select the "download" button on your mobile device.
Step 2: Save the image/video to your mobile device and copy the text
Step 3: Open Instagram and select your saved image/video
Step 4: Double tap in the caption section and click "paste" the text. Feel free to space it out better than you can on SPK!
Step 5: You are ready to post!

For Twitter:

Step 1: Make sure you're logged into your Twitter account.

Step 2: Click the TWEET button.

Step 3: Approve SPK as an approved application.

Step 4: The tweet should automatically fill out the tweet, and click TWEET!

Email meagan@ladywhoproductions.com or jane@theozeffect.com for any questions.

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