Campaign
#BanksNeverAskThat
Description
ABA’s #BanksNeverAskThat anti-phishing campaign was a big success in 2020 and 2021. We’re bringing the campaign back this October to help even more consumers beat scammers at their own game. We've added new content to this easy-to-use turnkey toolkit, including videos, social posts, digital signage, printables and more.
Every day, thousands of people fall victim to fraudulent emails, texts and calls from scammers pretending to be their bank. We want to change that by raising awareness among banks and their customers of best practices for phishing defense. Here are all the videos, GIFs, images, pre-written social posts, and printables you need to run a stellar antiphishing campaign — and educate and protect your customers every step of the way.
Timeline
#BanksNeverAskThat is an evergreen campaign to help people across America protect their bank accounts.
Hashtags
- *NEW* Printables
- *NEW* Digital Signage/Resources
- *NEW* Marketing and PR Resources
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Social Shares - Pro Tip 1
Fraudulent texts and emails often have typos. Real banks use spell check. Get more tips and play the new game 'Scam City' ???? BanksNeverAskThat.com #BanksNeverAskThat
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Social Shares - Pro Tip 2
If you think an email, text, or call might be a scam, play it safe. Just hang up and call the number on the back of your card. Get more tips here: BanksNeverAskThat.com #BanksNeverAskThat
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Social Shares - Pro Tip 3
Got an email, text, or phone call that claims to be from your bank, but is asking for your PIN or password? #BanksNeverAskThat. Just hang up and call the number on the back of your card. More tips here: BanksNeverAskThat.com
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Social Shares - Pro Tip 4
Scam emails, texts, and calls may pressure or even threaten you to respond. #BanksNeverAskThat. Just ignore them, and call your bank directly. Get more scam-spotting tips at BanksNeverAskThat.com.
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Social Shares - Pro Tip 5
Banks will never send you a text or email that asks you to click a suspicious link. Get more #BanksNeverAskThat tips—and play the new game 'Scam City'—here: BanksNeverAskThat.com
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Social Share - General 1
#DYK 96% of phishing scams happen over email? When scammers come knocking, you don’t have to take the bait. Learn the signs at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - General 2
Do you know how to fight #phishing? We’ve got everything you need to avoid taking the bait. 🎣 Learn the signs of a scam at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - General 3
Play our new game Scam City to become a scam-spotting master. Then follow up with #phishing tips from #BanksNeverAskThat at BanksNeverAskThat.com.
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Social Share - General 4
Can you escape Scam City with your cash intact? Play your way to #phishing mastery with this new game from the @americanbankersassociation - find it at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - General 5
Customers lost $5.8 Billion to phishing and other fraud in 2021, a 70% increase from 2020. Make sure you don’t fall victim - learn how to spot these scams: BanksNeverAskThat.com #BanksNeverAskThat
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Social Share - General 6
Think you can dodge these scams and make your way to scam safety? Play the new Scam City game brought to you by the @americanbankersassociation! BanksNeverAskThat.com
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Social Share - General 7
Play our new game Scam City to become a scam-spotting master. Then follow up with #phishing tips from #BanksNeverAskThat: BanksNeverAskThat.com
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Social Share - General 8
Think you can dodge these scams and make your way to scam safety? Play the new Scam City game brought to you by the @americanbankersassociation! BanksNeverAskThat.com
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Social Share - General 9
Who will you play as in your great escape from Scam City? Play the game, watch the videos and learn scam-spotting tips! BanksNeverAskThat.com #BanksNeverAskThat
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Social Share - General 10
Can you escape Scam City with your cash intact? Play your way to #phishing mastery with this new game from the @americanbankersassociation: BanksNeverAskThat.com
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Social Shares - Payment Apps 1
Your bank will never ask you to send money to yourself — or anyone else — with payment apps like Zelle, Venmo, CashApp. See what else your bank will never do at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Shares - Payment Apps 2
Your bank will never text you and ask you to reply with the password to your Zelle, Venmo, Cash App, or any payment app. See what else your bank will never do at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Shares - Payment Apps 3
If you get any text message about payment apps — even if it looks official — just ignore it and call the number on the back of your bank card. See what else your bank will never do at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Shares - Payment Apps 4
Your bank will never give you an unexpected call about payment apps like Zelle, Venmo, or Cash App. See what else your bank will never do at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - Things Banks Never Ask 1
“What’s the meaning of life?” is one question your bank will never ask you. They’ll also never ask for your PIN or password. Get more anti #phishing tips at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - Things Banks Never Ask 2
Banks never ask if you repped Nintendo or Sega in 1993. But we will ask you to level up your scam IQ with our new game ???? “Scam City” - play it at BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - Things Banks Never Ask 3
"Would you rather fight a horse-sized duck or 100 duck-sized horses? Banks never ask ridiculous would-you-rathers. They won’t ask your social security number in calls or texts either. Get scam smart ???? visit BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - Things Banks Never Ask 4
“Are pancakes better than waffles?” #BanksNeverAskThat. They’ll never ask you to click a suspicious link in a text, either.
Want more anti #phishing tips? We got you - visit BanksneverAskThat.com.Specific Time or Duration
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Social Share - Basic Questions 1
Ever received an email asking for your bank account number? It's probably a scam, because #BanksNeverAskThat. See what else banks never ask at BanksNeverAskThat.com.
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Social Share - Basic Questions 2
Have you ever received an email that appeared to be from your bank, but it asked you to click a suspicious link? Nice try, scammer. #BanksNeverAskThat! See what else banks never ask at BanksNeverAskThat.com.
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Social Share - Basic Questions 3
We all get spammy texts. But what if a text looks and sounds just like your bank? Learn to spot scams and play the new 'Scam City' game ???? visit BanksNeverAskThat.com. #BanksNeverAskThat
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Social Share - Basic Questions 4
Have you ever received a text message asking you to call your bank at a weird number? It's probably a scam, 'cause #BanksNeverAskThat. See what else banks never ask at BanksNeverAskThat.com.
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Social Share - Basic Questions 5
Would your bank call you to verify your account number? Nope. #BanksNeverAskThat. Just hang up, and call the number on the back of your card. Learn more about phishing scams and play the new 'Scam City' game at BanksNeverAskThat.com.
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Social Share - Basic Questions 6
Would your bank call you to verify your password? Nope. #BanksNeverAskThat. Just hang up, and call the number on the back of your card. Learn more about phishing scams and play the new 'Scam City' game at BanksNeverAskThat.com.
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Facebook Posts
Social Shares - VDay 1
Social Shares - VDay 2
Tweets
Social Shares - VDay 1
Is Cupid real? 💘 #BanksNeverAskThat! They won't text you out of the blue to ask for your phone number either. If that happens, just hang up. Learn how to spot scams: https://aba.social/37hBpQn
Social Shares - VDay 2
Do you believe in love at first sight? 😍 Can I have your PIN? Both are questions your bank will never ask. Contact your bank directly instead of responding to sketchy texts, emails, and phone calls. Learn more: https://aba.social/37hBpQn #BanksNeverAskThat
Instagram
Social Shares - VDay 1
Is Cupid real? 💘 #BanksNeverAskThat! They won't text you out of the blue to ask for your phone number either. If that happens, just hang up. Learn how to spot scams at BanksNeverAskThat.com.
Social Shares - VDay 2
Do you believe in love at first sight? 😍 Can I have your PIN? Both are questions your bank will never ask. Contact your bank directly instead of responding to sketchy texts, emails, and phone calls. Learn more at BanksNeverAskThat.com. #BanksNeverAskThat
Linkedin
Social Shares - VDay 1
Is Cupid real? 💘 #BanksNeverAskThat! They won't text you out of the blue to ask for your phone number either. If that happens, just hang up. Learn how to spot scams: https://aba.social/3lwvdMD
Social Shares - VDay 2
Do you believe in love at first sight? 😍 Can I have your PIN? Both are questions your bank will never ask. Contact your bank directly instead of responding to sketchy texts, emails, and phone calls. Learn more: https://aba.social/3lwvdMD #BanksNeverAskThat
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Social Shares - Holiday Season 1
Social Shares - Holiday Season 2
Social Shares - Holiday Season 3
Social Shares - Holiday Season 4
Social Shares - Holiday Season 5
any text you get asking for personal information is faker than any tree could ever be. See more: https://aba.social/3lpYQz4
Tweets
Social Shares - Holiday Season 1
Do you use a snow shovel or snow blower to clear your driveway? One thing is definitely clear - #BanksNeverAskThat, and they won't ask for your SSN over the phone either. See what else banks will never ask: https://aba.social/37hBpQn
Social Shares - Holiday Season 2
Brave crowds on Black Friday or shop from the couch on Cyber Monday? #BanksNeverAskThat, and they won't email you asking for your account PW either. Take a break from filling your virtual cart and play the game Scam City to hone your scam-spotting skills: https://aba.social/37hBpQn
Social Shares - Holiday Season 3
How do you spell the other name for the Festival of Lights? What's your PIN? Both are questions your bank will never ask you. Find out how to spot scams and protect your money: https://aba.social/37hBpQn #BanksNeverAskThat
Social Shares - Holiday Season 4
When it's time to dine this holiday season, will you have turkey or ham in the oven? #BanksNeverAskThat, and they won't ask for your username and PW in an unexpected text...but scammers will. Find out how to spot them: https://aba.social/37hBpQn
Social Shares - Holiday Season 5
Are your gifts sitting under a real or artificial tree? #BanksNeverAskThat, and
any text you get asking for personal information is faker than any tree could ever be. See more: https://aba.social/37hBpQn
Instagram
Social Shares - Holiday Season 1
Do you use a snow shovel or snow blower to clear your driveway? One thing is definitely clear - #BanksNeverAskThat, and they won't ask for your SSN over the phone either. See what else banks will never ask at BanksNeverAskThat.com.
Social Shares - Holiday Season 2
Brave the crowds on Black Friday or shop from your couch on Cyber Monday? #BanksNeverAskThat, and they won't email you asking for your account password either. Take a break from filling your virtual cart and play the game Scam City to hone your scam-spotting skills at BanksNeverAskThat.com.
Social Shares - Holiday Season 3
How do you spell the other name for the Festival of Lights? What's your PIN? Both are questions your bank will never ask you. Find out how to spot scams and protect your money at BanksNeverAskThat.com. #BanksNeverAskThat
Social Shares - Holiday Season 4
When it's time to dine this holiday season, will you have turkey or ham in the oven? #BanksNeverAskThat, and they won't ask for your username and PW in an unexpected text...but scammers will. Find out how to spot them at BanksNeverAskThat.com.
Social Shares - Holiday Season 5
Are your gifts sitting under a real or artificial tree? #BanksNeverAskThat, and
any text you get asking for personal information is faker than any tree could ever be. See more at BanksNeverAskThat.com.
Linkedin
Social Shares - Holiday Season 1
Do you use a snow shovel or snow blower to clear your driveway? One thing is definitely clear - #BanksNeverAskThat, and they won't ask for your SSN over the phone either. See what else banks will never ask: https://aba.social/3lwvdMD
Social Shares - Holiday Season 2
Brave the crowds on Black Friday or shop from your couch on Cyber Monday? #BanksNeverAskThat, and they won't email you asking for your account password either. Take a break from filling your virtual cart and play the game Scam City to hone your scam-spotting skills: https://aba.social/3lwvdMD
Social Shares - Holiday Season 3
How do you spell the other name for the Festival of Lights? What's your PIN? Both are questions your bank will never ask you. Find out how to spot scams and protect your money: https://aba.social/3lwvdMD #BanksNeverAskThat
Social Shares - Holiday Season 4
When it's time to dine this holiday season, will you have turkey or ham in the oven? #BanksNeverAskThat, and they won't ask for your username and PW in an unexpected text...but scammers will. Find out how to spot them: https://aba.social/3lwvdMD
Social Shares - Holiday Season 5
Are your gifts sitting under a real or artificial tree? #BanksNeverAskThat, and
any text you get asking for personal information is faker than any tree could ever be. See more: https://aba.social/3lwvdMD
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
WDYS Share 1
WDYS Share 2
WDYS Share 3
WDYS Share 4
WDYS Share 5
Tweets
WDYS Share 1
Your bank will never ask a culinary quandary. They won’t ask for your password in an email, either. Total scammer move. Sharpen your scam-spotting skills here: https://aba.social/37hBpQn #BanksNeverAskThat
WDYS Share 2
Your bank will never ask for your pizza topping preferences. They won’t ask you to click shady links in a text message, either. That’s a scam. Can you outsmart online scammers? Sharpen your scam-spotting skills here: https://aba.social/37hBpQn #BanksNeverAskThat
WDYS Share 3
Your bank will never ask about your hot dog habits. They’ll also never ask for your PIN over the phone. Find out how to spot and avoid phishing scams: https://aba.social/37hBpQn #BanksNeverAskThat
WDYS Share 4
Is the middle part so 90s or so 2022? #BanksNeverAskThat. They’ll also never use pushy tactics to get you to share personal information in an email. That’s a scam. Sharpen your scam-spotting skills here: https://aba.social/37hBpQn
WDYS Share 5
Your bank will never pose candy corn conundrums. They won’t call to ask for sensitive info like your social security number, either. Find out other things your bank will never ask, and test your scam spotting skills here: https://aba.social/37hBpQn #BanksNeverAskThat
Instagram
WDYS Share 1
Your bank will never ask a culinary quandary. They won’t ask for your password in an email, either. Total scammer move. Sharpen your scam-spotting skills at BanksNeverAskThat.com. #BanksNeverAskThat
WDYS Share 2
Your bank will never ask for your pizza topping preferences. They won’t ask you to click shady links in a text message, either. That’s a scam. Can you outsmart online scammers? Sharpen your scam-spotting skills at BanksNeverAskThat.com. #BanksNeverAskThat
WDYS Share 3
Your bank will never ask about your hot dog habits. They’ll also never ask for your PIN over the phone. Find out how to spot and avoid phishing scams at BanksNeverAskThat.com. #BanksNeverAskThat
WDYS Share 4
Is the middle part so 90s or so 2022? #BanksNeverAskThat. They’ll also never use pushy tactics to get you to share personal information in an email. That’s a scam. Take this quiz to sharpen your scam-spotting skills at BanksNeverAskThat.com.
WDYS Share 5
Your bank will never pose candy corn conundrums. They won’t call to ask for sensitive info like your social security number, either. Find out other things your bank will never ask, and test your scam spotting skills at BanksNeverAskThat.com. #BanksNeverAskThat
Linkedin
WDYS Share 1
Your bank will never ask a culinary quandary. They won’t ask for your password in an email, either. Total scammer move. Sharpen your scam-spotting skills here: https://aba.social/3lwvdMD #BanksNeverAskThat
WDYS Share 2
Your bank will never ask for your pizza topping preferences. They won’t ask you to click shady links in a text message, either. That’s a scam. Can you outsmart online scammers? Sharpen your scam-spotting skills: https://aba.social/3lwvdMD #BanksNeverAskThat
WDYS Share 3
Your bank will never ask about your hot dog habits. They’ll also never ask for your PIN over the phone. Find out how to spot and avoid phishing scams: https://aba.social/3lwvdMD #BanksNeverAskThat
WDYS Share 4
Is the middle part so 90s or so 2022? #BanksNeverAskThat. They’ll also never use pushy tactics to get you to share personal information in an email. That’s a scam. Take this quiz to sharpen your scam-spotting skills: https://aba.social/3lwvdMD
WDYS Share 5
Your bank will never pose candy corn conundrums. They won’t call to ask for sensitive info like your social security number, either. Find out other things your bank will never ask, and test your scam spotting skills here: https://aba.social/3lwvdMD #BanksNeverAskThat
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
This or That Share 1
This or That 2
This or That 3
This or That 4
This or That 5
This or That 6
Tweets
This or That Share 1
Banks will never ask if you’re a coffee-drinker or a tea-fanatic. They won’t ask for your account number in an email, either. Find out how to spot a hacker's phishing email here: https://aba.social/37hBpQn #BanksNeverAskThat
This or That 2
Are you an early bird or night owl? #BanksNeverAskThat. They also wouldn't ask for your PIN in a text message. That’s a scam. Find out how to outsmart scammers and protect your money: https://aba.social/37hBpQn
This or That 3
Sparkling water or still? #BanksNeverAskThat. They’ll also never use blurry logos in an email. Are you good at spotting phishing scams? Learn how: https://aba.social/37hBpQn
This or That 4
Pick a favorite season? #BanksNeverAskThat. They won’t ask for your password in a text message, either. That’s a scam. Learn other ways to spot a phishing scam here: https://aba.social/37hBpQn
This or That 5
Pick a favorite pizza style? #BanksNeverAskThat. They won’t open an email with “Hello Customer,” either. That’s a scam. Learn other ways to spot a phishing scam here: https://aba.social/37hBpQn
This or That 6
Choose between mittens or gloves? #BanksNeverAskThat. They won't send an email full of typos, either - that's a scammer move. Discover other common scammer moves here: https://aba.social/37hBpQn
Instagram
This or That Share 1
Banks will never ask if you’re a coffee-drinker or a tea-fanatic. They won’t ask for your account number in an email, either. Find out how to spot a hacker's phishing email at BanksNeverAskThat.com. #BanksNeverAskThat
This or That 2
Are you an early bird or night owl? #BanksNeverAskThat. They also wouldn't ask for your PIN in a text message. That’s a scam. Find out how to outsmart scammers and protect your money at BanksNeverAskThat.com.
This or That 3
Sparkling water or still? #BanksNeverAskThat. They’ll also never use blurry logos in an email. Are you good at spotting phishing scams? Learn how at BanksNeverAskThat.com.
This or That 4
Pick a favorite season? #BanksNeverAskThat. They won’t ask for your password in a text message, either. That’s a scam. Learn other ways to spot a phishing scam at BanksNeverAskThat.com.
This or That 5
Pick a favorite pizza style? #BanksNeverAskThat. They won’t open an email with “Hello Customer,” either. That’s a scam. Learn other ways to spot a phishing scam at BanksNeverAskThat.com.
This or That 6
Choose between mittens or gloves? #BanksNeverAskThat. They won't send an email full of typos, either - that's a scammer move. Discover other common scammer moves at BanksNeverAskThat.com.
Linkedin
This or That 1
Banks will never ask if you’re a coffee-drinker or a tea-fanatic. They won’t ask for your account number in an email, either. Find out how to spot a hacker's phishing email here: https://aba.social/3lwvdMD #BanksNeverAskThat
This or That 2
Are you an early bird or night owl? #BanksNeverAskThat. They also wouldn't ask for your PIN in a text message. That’s a scam. Find out how to outsmart scammers and protect your money: https://aba.social/3lwvdMD