Our families. Our futures. We decide.
Together, we will galvanize voters around a positive message about freedom and family.
Use this toolkit to help share our reproductive rights and care narrative across communications channels with policymakers, voters and grassroots activists.
Contents:
Please free to tailor the social post copy below and choose images that most resonate with your audiences. However, we ask that you prioritize sharing the two abortion care messages in tab 2.
And don’t forget to use the #OurFamiliesOurFutures hashtag!
Anniversary of Dobbs Decision
Reporting deadline for Our Families, Our Futures campaign
Choosing between the life we want and the care our family needs shouldn’t be an either/or decision.
We need the freedom to decide what's best for ourselves and our loved ones at all stages of life!
These are #OurFamiliesOurFutures. We decide.
Alt text: Man kissing partner on the cheek. Text reads "#OurFamiliesOurFutures."
We know what’s best for our families.
We need elected leaders who are committed to a future where we all have the freedom to decide what is best for our families and our futures.
#OurFamiliesOurFutures
Alt text: Mother wrapping her arms around her daughter and kissing her forehead. Text reads "#OurFamiliesOurFutures."
Everyone — regardless of age, race, gender or disability status — should have the freedom to decide what is best for them and their families.
#OurFamiliesOurFutures
Alt text: Woman putting arm around shoulders of disabled aging adult. Text reads "Our Families.Our Futures. We decide. #OurFamiliesOurFutures."
Choosing between the life we want and the care our family needs shouldn’t be an either/or decision.
We need the freedom to decide what's best for ourselves and our loved ones at all stages of life!
These are #OurFamiliesOurFutures. We decide.
Alt text: Man kissing partner on the cheek. Text reads "#OurFamiliesOurFutures."
We know what’s best for our families.
We need elected leaders who are committed to a future where we all have the freedom to decide what is best for our families and our futures.
#OurFamiliesOurFutures
Alt text: Mother wrapping her arms around her daughter and kissing her forehead. Text reads "#OurFamiliesOurFutures."
Everyone — regardless of age, race, gender or disability status — should have the freedom to decide what is best for them and their families.
#OurFamiliesOurFutures
Alt text: Woman putting arm around shoulders of disabled aging adult. Text reads "Our Families.Our Futures. We decide. #OurFamiliesOurFutures."
Abortion care is family care. Our freedom to choose what's best for our families and our futures — that’s what’s at stake. We need elected leaders who will fight for our freedom to decide if and when we have a child.
These are #OurFamiliesOurFutures.
We decide.
Alt text: Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Abortion care gives economic stability. Our freedom to build the life we choose – that’s what’s at stake. We need elected leaders who will fight for our freedom to decide what’s right for our lives and our families.
These are #OurFamiliesOurFutures.
We decide.
Alt text: Text reads "Abortion care gives economic stability. #OurFamiliesOurFutures."
Abortion care is family care. Our freedom to choose what's best for our families and our futures — that’s what’s at stake. We need elected leaders who will fight for our freedom to decide if and when we have a child.
These are #OurFamiliesOurFutures.
We decide.
Alt text: Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Abortion care gives economic stability. Our freedom to build the life we choose – that’s what’s at stake. We need elected leaders who will fight for our freedom to decide what’s right for our lives and our families.
These are #OurFamiliesOurFutures.
We decide.
Alt text: Text reads "Abortion care gives economic stability. #OurFamiliesOurFutures."
Abortion care is family care. We all deserve to decide if and when we have a child.
These are #OurFamiliesOurFutures and our bodies. We decide.
Alt text: Young woman in a wheelchair. Text reads "#OurFamiliesOurFutures."
From abortion bans to limited access to contraceptives, politicians are taking away our freedom to decide what’s right for our bodies and our families.
But these are #OurFamiliesOurFutures, and we decide. Our elected officials must support our reproductive rights.
Alt text: Close-up of hands holding. Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Our freedom to choose what’s best for our families and our futures — that’s what’s at stake when politicians ban abortion care. We need elected leaders who will fight for our freedom to decide how and when we start a family.
These are #OurFamiliesOurFutures. We decide.
Alt text: Two women embracing each other and laughing. Text reads "#OurFamiliesOurFutures."
Abortion care is family care. We all deserve to decide if and when we have a child.
These are #OurFamiliesOurFutures and our bodies. We decide.
Alt text: Young woman in a wheelchair. Text reads "#OurFamiliesOurFutures."
From abortion bans to limited access to contraceptives, politicians are taking away our freedom to decide what’s right for our bodies and our families.
But these are #OurFamiliesOurFutures, and we decide. Our elected officials must support our reproductive rights.
Alt text: Close-up of hands holding. Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Our freedom to choose what’s best for our families and our futures — that’s what’s at stake when politicians ban abortion care. We need elected leaders who will fight for our freedom to decide how and when we start a family.
These are #OurFamiliesOurFutures. We decide.
Alt text: Two women embracing each other and laughing. Text reads "#OurFamiliesOurFutures."
No one should be forced to choose between a paycheck or caring for the ones they love. We need elected leaders who agree that #PaidLeaveForAll is necessary for all our families to thrive.
#OurFamiliesOurFutures #PFML
Alt text: Pink and green background. Text reads " The U.S. is one of the only countries in the world without a national leave policy. #OurFamiliesOurFutures"
Our families are our futures, and they should come first. But without paid leave, we can’t afford to raise a family, care for loved ones or have time to care for our own health.
We must rise up for our freedom to care.
#PFML #PaidLeaveForAll
#OurFamiliesOurFutures
Alt text: Pink and orange background. Text reads "1 in 4 employed mothers return to work before they are ready. #OurFamiliesOuFutures"
Too many working people don’t have access to paid family leave.
We need elected leaders who will fight for our freedom to care for our health and the people we love. We need #PaidLeaveForAll.
These are #OurFamiliesOurFutures. We decide.
Alt text: Mother hugging her daughter with orange and blue background. Text reads "#OurFamiliesOurFutures."
No one should be forced to choose between a paycheck or caring for the ones they love. We need elected leaders who agree that #PaidLeaveForAll is necessary for all our families to thrive.
#OurFamiliesOurFutures #PFML
Alt text: Pink and green background. Text reads " The U.S. is one of the only countries in the world without a national leave policy. #OurFamiliesOurFutures"
Our families are our futures, and they should come first. But without paid leave, we can’t afford to raise a family, care for loved ones or have time to care for our own health.
We must rise up for our freedom to care.
#PFML #PaidLeaveForAll
#OurFamiliesOurFutures
Alt text: First picture has a pink and blue background. Text reads "1 in 5 retirees leave the workforce early to care for someone. #OurFamiliesOuFutures" Second picture has a pink and orange background. Text reads "1 in 4 employed mothers return to work before they are ready. #OurFamiliesOuFutures"
Too many working people don’t have access to paid family leave.
We need elected leaders who will fight for our freedom to care for our health and the people we love. We need #PaidLeaveForAll.
These are #OurFamiliesOurFutures. We decide.
Alt text: Mother hugging her daughter with orange and blue background. Text reads "#OurFamiliesOurFutures."
Our families deserve to live in the home and community of our choosing. Home- and community-based services (HCBS) are necessary to help older adults and disabled loved ones live the life they want.
#OurFamiliesOurFutures #HCBS
Alt text: Illustrated graphic. Text reads "90% of older adults and 95% of disabled people in the U.S. want to stay in the homes –– but can't. #OurFamiliesOurFutures."
Without home and community care, our disabled loved ones could be forced into state centers and our aging adults forced into homes.
Tell your elected leaders to fight for our freedom to decide where and how we care for those we love.
#OurFamiliesOurFutures #HCBS
Alt text: Illustrated graphic. Text reads "90% of voters support investments in aging and disability care that lets people say in their homes. #OurFamiliesOurFutures."
Currently, 1 million people in the U.S. are on waiting lists to receive the home and community care they need. We need elected leaders who support the care infrastructure, including #HCBS.
#OurFamiliesOurFutures
Alt text: Son smiling down at aging father in wheelchair. Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Our families deserve to live in the home and community of our choosing. Home- and community-based services (HCBS) are necessary to help older adults and disabled loved ones live the life they want.
#OurFamiliesOurFutures #HCBS
Alt text: Illustrated graphic. Text reads "90% of older adults and 95% of disabled people in the U.S. want to stay in the homes –– but can't. #OurFamiliesOurFutures."
Without home and community care, our disabled loved ones could be forced into state centers and our aging adults forced into homes.
Tell your elected leaders to fight for our freedom to decide where and how we care for those we love.
#OurFamiliesOurFutures #HCBS
Alt text: Illustrated graphic. Text reads "90% of voters support investments in aging and disability care that lets people say in their homes. #OurFamiliesOurFutures."
Currently, 1 million people in the U.S. are on waiting lists to receive the home and community care they need. We need elected leaders who support the care infrastructure, including #HCBS.
#OurFamiliesOurFutures
Alt text: Son smiling down at aging father in wheelchair. Text reads "Abortion care is family care. #OurFamiliesOurFutures."
We shouldn’t have to choose between keeping our jobs and being there for our children. We need the freedom to succeed at work and give our children the best possible care.
These are #OurFamiliesOurFutures. We decide what we need.
Alt text: Mother holding her baby. Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Child care is increasingly expensive across the country, yet parents rely on it for their families. Our elected leaders must do what is best for families nationwide and make affordable child care a priority!
#OurFamiliesOurFutures
Alt text: Illustrated graphic. Text reads "Child care costs increased more last year than any year since 1991. #OurFamiliesOurFutures"
Without affordable child care options, families lack the ability to choose where or how their children receive care.
Elected officials must make affordable child care a priority — so parents and families have the freedom to thrive.
#OurFamiliesOurFutures. We decide.
Alt text: Illustrated graphic. Text reads "The U.S. economy loses an estimated $122 billion every year due to lack of child care. #OurFamiliesOurFutures"
We shouldn’t have to choose between keeping our jobs and being there for our children. We need the freedom to succeed at work and give our children the best possible care.
These are #OurFamiliesOurFutures. We decide what we need.
Alt text: Mother holding her baby. Text reads "Abortion care is family care. #OurFamiliesOurFutures."
Child care is increasingly expensive across the country, yet parents rely on it for their families. Our elected leaders must do what is best for families nationwide and make affordable child care a priority!
#OurFamiliesOurFutures
Alt text: Illustrated graphic. Text reads "Child care costs increased more last year than any year since 1991. # OurFamiliesOurFutures"
Without affordable child care options, families lack the ability to choose where or how their children receive care.
Elected officials must make affordable child care a priority — so parents and families have the freedom to thrive.
#OurFamiliesOurFutures. We decide.
Alt text: Illustrated graphic. Text reads "The U.S. economy loses an estimated $122 billion every year due to lack of child care. #OurFamiliesOurFutures"
We need to ensure the ability to care for all those whom we consider family—including chosen family—while working to expand existing laws to meet the same needs.
#OurFamiliesOurFutures
Alt text: Two mothers with their two children in blue and green background. Text reads "#OurFamiliesOurFutures."
Federal definitions of family often fail to reflect the wide diversity of family structures in the United States, which can be particularly harmful to members of the LGBTQ+ community.
For many queer people, a chosen family can be a means for survival. We need to ensure the ability to care for all those whom we consider family—including chosen family.
#OurFamiliesOurFutures
Alt text: Man kissing partner on the cheek in red and pink background. Text reads "Chosen families are just as valid as any other family. #OurFamiliesOurFutures."
As families and workers across the country face a worsening child care crisis, advocates and activists with Care Can’t Wait are doubling down on their demand that lawmakers prioritize child care funding.
Across the country, we’re seeing stories of families facing economic instability, children experiencing disruptions in their care, and a childcare workforce forced to make impossible choices due to the loss of federal funding in September.
With the clock ticking for our communities and our economy, Care Can’t Wait knows we cannot wait any longer to act on this crisis—and that’s why we’re demanding that Congress swiftly pass President Biden's emergency aid request of $16 billion in child care funding.
Below are resources including fact sheets, reports, messaging guidance, and more.
