Choose You

About the campaign:

In 2023, the Washington State Department of Health (DOH) launched the statewide vaping and commercial tobacco prevention campaign, Choose You, to educate youth about the risks of using vapes and spotlight quitting resources available. Informed by direct input from youth across the state, the campaign describes a range of health impacts and other consequences caused by vaping and commercial tobacco use: vaping’s impact on mental health, hobbies and other extracurricular activities, relationships, physical health, and brain chemistry, as well as addiction, costs issues, and industry targeting.

Toolkit assets include:

Assets are available in English and Spanish and direct to the campaign website: All assets are available for use with the following restrictions:

To request the password to this toolkit or the form you need to complete if you plan to use campaign materials, please contact DeeSha Connor, and Nikki Meline,  

This Social Press Kit is password protected.

To view the SPK, please enter the password below: