Choose You

In 2023, the Washington State Department of Health (DOH) launched the statewide vaping and commercial tobacco prevention campaign, Choose You, to educate youth about the risks of using vapes and spotlight quitting resources available. Informed by direct input from youth across the state, the campaign describes a range of health impacts and other consequences caused by vaping and commercial tobacco use: vaping’s impact on mental health, hobbies and other extracurricular activities, relationships, physical health, and brain chemistry, as well as addiction, costs issues, and industry targeting.

Toolkit assets include:

• Campaign overview materials: backgrounder, talking points, style guide
• Media materials: videos, digital radio ads, banner ads, paid and organic social, etc.
• Out of home and printable materials: posters, billboards, retractable banners, wellness journal

Assets are available in English and Spanish and direct to the campaign website: https://chooseyouwa.org/. All assets are available for use with the following restrictions:

• The 15-second, 30-second, and 60-second English videos can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through January 8, 2025.
• The 30-second English digital radio ad can only be used on digital and broadcast radio stations in Washington State through December 12, 2024.
• The 60-second Spanish video can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through January 8, 2025.

To request the password to this toolkit or the form you need to complete if you plan to use campaign materials, please contact DeeSha Connor, Deesha.Connor@doh.wa.gov and Nikki Meline, Nikki.Meline@doh.wa.gov.