LEAD FROM BEHIND — founded by Brooks Bell, powered by the Colorectal Cancer Alliance, and created in partnership with Ryan Reynolds’ Maximum Effort — is an initiative on a mission to make colon cancer famous.
The purpose is to help people learn that colon cancer is The Preventable Cancer. It’s the second deadliest cancer in America and rising among young people. And it doesn’t have to be, because it's preventable. Learn more and let your behind be the leader it was born to be at LeadFromBehind.org.
As @KatieCouric would say, “Screens, not genes.” Everyone who is 45 and older should schedule regular screenings.
Visit #LeadFromBehind’s website to understand your choices: leadfrombehind.org
Katie Couric changed the world 25 years ago with her on-air pre-filmed colonoscopy. Today, she’s back—denim, gown, and all—to remind us that everyone needs to get screened at 45 regardless of their genes.
Visit #LeadFromBehind’s website to understand your choices: leadfrombehind.org
This year, over 154k people will be diagnosed with colon cancer in the U.S. and 53k will die.
But colon cancer is The Preventable Cancer, and getting screened saves lives..
Visit #LeadFromBehind’s website to understand your choices: leadfrombehind.org
Colon cancer screening should begin at age 45 for average risk adults. It's the #1 way to prevent colon cancer.
You have choices when it comes to colon cancer screening. Talk to your doctor — and visit LeadFromBehind.org.
#LeadFromBehind
Don’t fumble your health: prevent colon cancer by getting checked today.
Visit LeadFromBehind.org to learn more.
#LeadFromBehind
1 in 3 people who should get checked for colon cancer don’t.
Colon cancer screening should begin at age 45 unless you have family history or symptoms, in which case it should be done earlier.
Visit LeadFromBehind.org to know your choices.
#LeadFromBehind
Colon cancer screening should begin at age 45. It's the #1 way to prevent colon cancer.
Everyone should know their choices for getting screened. Get to know your choices by talking to your doctor — and visit LeadFromBehind.org.
#LeadFromBehind
1 in 3 people who should get checked for colon cancer don’t.
Colon cancer screening should begin at age 45 unless you have family history or symptoms, in which case it should be done earlier.
Visit LeadFromBehind.org to know your choices.
#LeadFromBehind
Colon cancer screening should begin at age 45. It's the #1 way to prevent colon cancer.
Everyone should know their choices for getting screened. Get to know your choices by talking to your doctor — and visit LeadFromBehind.org.
#LeadFromBehind
Don’t fumble your health: prevent colon cancer by getting checked today.
Visit LeadFromBehind.org to learn more.
#LeadFromBehind
1 in 3 people who should get checked for colon cancer don’t.
Colon cancer screening should begin at age 45 unless you have family history or symptoms, in which case it should be done earlier.
Visit LeadFromBehind.org to know your choices.
#LeadFromBehind
Colon cancer screening should begin at age 45. It's the #1 way to prevent colon cancer.
Everyone should know their choices for getting screened. Get to know your choices by talking to your doctor — and visit LeadFromBehind.org.
#LeadFromBehind
This year, 153k people will be diagnosed with colon cancer in the U.S. and 52k will die.
But, by knowing your choices and getting screened, we can make colon cancer the preventable cancer.
Visit #LeadFromBehind’s website to understand your choices: leadfrombehind.org
Colon cancer screening should begin at age 45. It's the #1 way to prevent colon cancer.
Whether it’s using Cologuard, visiting your doctor, taking a FIT test, or taking the quiz on leadfrombehind.org, everyone should know their choices for getting screened.
#LeadFromBehind
#LeadFromBehind reminds us that we have choices when it comes to screening for colon cancer.
If you are 45 and of average risk, you can get to know your choices by using Cologuard, talking to your doctor, taking a FIT test, or taking the quiz at leadfrombehind.org.
This year, 153k people will be diagnosed with colon cancer in the U.S. and 52k will die.
But, by knowing your choices and getting screened, we can make colon cancer the preventable cancer.
Visit #LeadFromBehind’s website to understand your choices: leadfrombehind.org
Colon cancer screening should begin at age 45. It's the #1 way to prevent colon cancer.
Whether it’s using Cologuard, visiting your doctor, taking a FIT test, or taking the quiz on leadfrombehind.org, everyone should know their choices for getting screened.
#LeadFromBehind
#LeadFromBehind reminds us that we have choices when it comes to screening for colon cancer.
If you are 45 and of average risk, you can get to know your choices by using Cologuard, talking to your doctor, taking a FIT test, or taking the quiz at leadfrombehind.org.
#LeadFromBehind reminds us that we have choices when it comes to screening for colon cancer.
If you are 45 and of average risk, you can get to know your choices by using Cologuard, talking to your doctor, taking a FIT test, or taking the quiz at leadfrombehind.org.
This year, 153k people will be diagnosed with colon cancer in the U.S. and 52k will die.
But, by knowing your choices and getting screened, we can make colon cancer the preventable cancer.
Visit #LeadFromBehind’s website to understand your choices: leadfrombehind.org
Colon cancer screening should begin at age 45. It's the #1 way to prevent colon cancer.
Whether it’s using Cologuard, visiting your doctor, taking a FIT test, or taking the quiz on leadfrombehind.org, everyone should know their choices for getting screened.
#LeadFromBehind
Now this is something we can get behind... Literally.
LEAD FROM BEHIND is on a mission to make colon cancer famous.
1 in 24 people get colon cancer. It's the 2nd deadliest cancer in America & it doesn't have to be—because colon cancer is The Preventable Cancer. #LeadFromBehind
Colon cancer is The Preventable Cancer.
Yep, you read that right. Let's spread the word.
@LeadFromBehind
#LeadFromBehind
The new age to get your colonoscopy is 45. Now 20 million more Americans are eligible to get checked.
@LeadFromBehind
#LeadFromBehind
1 in 24 people get colon cancer. It’s the second deadliest cancer in America and it doesn’t have to be - because colon cancer is The Preventable Cancer.
What’s more, it’s rising among young people, and it disproportionately affects Black people.
LEAD FROM BEHIND wants to change that.
@LeadFromBehind
#LeadFromBehind
Colon cancer is The Preventable Cancer.
Yep, you read that right. Let's spread the word.
@LeadFromBehind
#LeadFromBehind
The new age to get your colonoscopy is 45 - reduced last year from 50. Now, 20 million more Americans are eligible to get checked.
Join LEAD FROM BEHIND. And let your behind be the leader it was born to be.
@LeadFromBehind
#LeadFromBehind
Colon cancer is The Preventable Cancer.
Yep, you read that right. Let's spread the word.
@LeadFromBehind
#LeadFromBehind
LEAD FROM BEHIND is powered by the Colorectal Cancer Alliance.
If you’ve been diagnosed, or a friend/family member has, they can support you throughout your colon cancer journey.
Call their Helpline: 1-833-3BEHIND
@LeadFromBehind
#LeadFromBehind
Join us at The National Mall in Washington, DC on March 22, 2026, to walk with us at DC ScopeItOut!
We’ll pound the pavement and raise awareness for colorectal cancer. Together, we can end this disease in our lifetime.
Register today, fundraise, and build your team, and get ready to walk during Colorectal Cancer Awareness Month.
Don't forget to tag us on social media and use the hashtags #DCScopeItOut #WalkLoud.
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Save The Date for ScopeItOut '26
Join me for the #DCScopeItOut walk in person on March 22, 2026, as we gather at The National Mall to connect, celebrate, and raise funds for those affected by colorectal cancer. Register today to receive your race shirt and bib at https://bit.ly/26DCSIO-SPK
Walk with me at ScopeItOut '26
The Colorectal Cancer Alliance is on a mission to end colorectal cancer in our lifetime, and they need your help. Walk with me at #DCScopeItOut and help make sure no one is ever alone on this journey. Register today at https://bit.ly/26DCSIO-SPK
Join Me at ScopeItOut '26
Join me for this year’s #DCScopeItOut! The Colorectal Cancer Alliance needs dedicated allies to help make this 2026 event stronger than ever. Register today — every walker helps bring us closer to an end to colorectal cancer. https://bit.ly/26DCSIO-SPK
Save the Date for SIO 2026
https://bit.ly/26DCSIO-SPK
Walk with me at SIO 2026
https://bit.ly/26DCSIO-SPK
Join me at SIO 2026
https://bit.ly/26DCSIO-SPK
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Walk to End Colon Cancer
Description
We need to get louder!
Most people don’t know colorectal cancer is the second deadliest cancer in the United States — or that it’s highly preventable. That’s why we #WalkLoud. We’re raising awareness, honoring patients, and pushing toward a future free of this disease.
Your participation fuels prevention programs for those at risk, expert navigation for patients and caregivers, and groundbreaking research to save lives.
Special thanks to our National Walk sponsors Taiho Oncology, and Merck.
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#WalkLoud
When we #WalkLoud, we fuel prevention, patient navigation, and urgent research — action that saves lives. The Walk to End Colon Cancer supports the Colorectal Cancer Alliance, serving millions of patients and caregivers. Walk with me and let’s amplify progress: colorectalcancer.org/walk
Join me & #WalkLoud
This isn’t just a walk — it’s a movement. I #WalkLoud to honor patients, remember lives lost, and push toward a cure. Together, we can end colorectal cancer in our lifetime. Join or support me: colorectalcancer.org/walk
#WalkLoud to End Colon Cancer
More than 150,000 people learn they have colorectal cancer each year. I #WalkLoud for them, raising funds and awareness to defeat the second deadliest cancer in the U.S. Please join me at the Walk to End Colon Cancer, and let’s amplify the Colorectal Cancer Alliance’s life-saving mission: colorectalcancer.org/walk
I will make a commitment.
Why do I #WalkLoud? Because more than 150,000 people will be diagnosed with colorectal cancer this year. Because every patient deserves a community in their corner. Because we can end this disease. Join me at the Walk to End Colon Cancer to support prevention, patients, and research: colorectalcancer.org/walk
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Seattle Walk to End Colon Cancer
Atlanta Walk to End Colon Cancer
Cleveland Walk to End Colon Cancer
Phoenix Walk to End Colon Cancer
Dallas/ Ft. Worth Walk to End Colon Cancer
Philadelphia Walk to End Colon Cancer
Tampa Bay Walk to End Colon Cancer
Detroit Walk to End Colon Cancer
Denver Walk to End Colon Cancer
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Screen At 45
Description
When the screening age was lowered from 50 to 45 on May 18, 2021, the Alliance and its incredible network of volunteer advocates rose up to help ensure screening coverage for those facing the rising risk of colorectal cancer — 20 million people between the ages of 45 and 49.
Help us to continue the critical work of spreading awareness— if you’re 45 or older, it's time to get screened! #TomorrowCantWait
Visit quiz.getscreened.org to take a free quiz to learn about your personal screening options and find out if you qualify for a free at-home test.
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45
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45
Did you know that colorectal cancer screening should begin at age 45? Don’t put off screening – take a short quiz to find out your screening options based on your personal risk factors. quiz.getscreened.org #TomorrowCantWait #ScreenAt45
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Did you know that screening is the No. 1 way to prevent colorectal cancer or catch it early when it's most treatable? There are often no symptoms of colorectal cancer, so don’t put it off – find out your screening options. quiz.getscreened.org #TomorrowCantWait #ScreenAt45
1 in 3
About 1 in 3 people in the US who should get tested for colorectal cancer have never been screened! Help me spread the word—if you’re 45 or older it’s time to get screened. Visit quiz.getscreened.org to find out your screening options. #TomorrowCantWait #ScreenAt45
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45
Did you know that colorectal cancer screening should begin at age 45? Don’t put off screening – take a short quiz to find out your screening options based on your personal risk factors. quiz.getscreened.org #TomorrowCantWait #ScreenAt45
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Did you know that screening is the No. 1 way to prevent colorectal cancer or catch it early when it's most treatable? There are often no symptoms of colorectal cancer, so don’t put it off – take a short quiz to find out your screening options. quiz.getscreened.org #TomorrowCantWait #ScreenAt45
1 in 3
About 1 in 3 people in the US who should get tested for colorectal cancer have never been screened! Help me spread the word—if you’re 45 or older it’s time to get screened. Visit quiz.getscreened.org to find out your screening options. #TomorrowCantWait #ScreenAt45
Linkedin
45
Did you know that colorectal cancer screening should begin at age 45? Don’t put off screening – take a short quiz to find out your screening options based on your personal risk factors. quiz.getscreened.org #TomorrowCantWait #ScreenAt45
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Did you know that screening is the No. 1 way to prevent colorectal cancer or catch it early when it's most treatable? There are often no symptoms of colorectal cancer, so don’t put it off – take a short quiz to find out your screening options. quiz.getscreened.org #TomorrowCantWait #ScreenAt45
1 in 3
About 1 in 3 people in the US who should get tested for colorectal cancer have never been screened! Help me spread the word—if you’re 45 or older it’s time to get screened. Visit quiz.getscreened.org to find out your screening options. #TomorrowCantWait #ScreenAt45
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Biomarker Testing
Description
Biomarker testing can improve cancer treatment outcomes, but many Americans do not have equal access, even through insurance. Join us and advocate for access. To learn how, download these instructions from the Colorectal Cancer Alliance: https://bit.ly/biomarker-advocacy-download
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United States
Biomarker testing can improve cancer treatment outcomes, but many Americans do not have equal access, even through insurance. Join me and advocate for access. To learn how, download these instructions from the Colorectal Cancer Alliance: https://bit.ly/biomarker-advocacy-download
Florida
Biomarker testing can improve cancer treatment outcomes, but people in Florida do not have equal access, even through insurance. Join me and advocate for access. To learn how, download these instructions from the Colorectal Cancer Alliance: https://bit.ly/biomarker-advocacy-download
Pennsylvania
Biomarker testing can improve cancer treatment outcomes, but people in Pennsylvania do not have equal access, even through insurance. Join me and advocate for access. To learn how, download these instructions from the Colorectal Cancer Alliance: https://bit.ly/biomarker-advocacy-download
Virginia
Biomarker testing can improve cancer treatment outcomes, but people in Virginia do not have equal access, even through insurance. Join me and advocate for access. To learn how, download these instructions from the Colorectal Cancer Alliance: https://bit.ly/biomarker-advocacy-download
Washington
Biomarker testing can improve cancer treatment outcomes, but people in Washington do not have equal access, even through insurance. Join me and advocate for access. To learn how, download these instructions from the Colorectal Cancer Alliance: https://bit.ly/biomarker-advocacy-download
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Project Cure CRC
Description
Project Cure CRC is the Colorectal Cancer Alliance’s bold national initiative to accelerate the research that will end colorectal cancer. By funding groundbreaking studies, fostering collaboration among leading scientists, and connecting discoveries to patient impact, the Alliance is creating a clear path toward a future without this disease.
Every contribution — whether through donations, volunteering, or spreading the word — helps advance lifesaving science and gives hope to the millions of families affected by colorectal cancer. Together, as a nation of allies, we can make colorectal cancer a curable disease.
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Donate to Project Cure CRC
Colorectal cancer is the second deadliest cancer in America — and Project Cure CRC is here to change that. This national initiative is accelerating research, funding innovative studies, and bringing new hope to patients and families. Your donation today helps move us closer to a future without colorectal cancer.
Donate to Project Cure CRC: https://bit.ly/CureCRCSocial
Volunteer to Advance Project Cure CRC
Join a nation of allies stepping up to end colorectal cancer. Project Cure CRC invites volunteers to help accelerate research, support patients, and raise awareness. Make your impact.
👉 Sign up to volunteer: colorectalcancer.org/get-involved/advocate/volunteer/volunteer-interest-form
Learn More About Project Cure CRC
Project Cure CRC is the Colorectal Cancer Alliance’s boldest effort yet — tens of millions of dollars in research funding, collaboration between leading scientists, and a commitment to bring new treatments to patients faster. Discover how this initiative is driving breakthroughs.
Learn more: colorectalcancer.org/research
Sign Up to Stay Informed
Stay connected with Project Cure CRC and the progress toward a future without colorectal cancer. Be the first to hear about research milestones, stories of hope, and opportunities to join the nation of allies making a difference.
Sign up: colorectalcancer.org/sign-up
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