This Social Press Kit is an ongoing resource: we encourage you to bookmark this page, and check back as we add additional status updates, campaign graphics and tools.
Kesem was founded on a simple idea: no child should ever face a parent’s cancer alone.
For 25 years at over 100 chapters nationwide, that promise has connected over 90,000 children through campfires and care packages, late-night talks and lifelong friendships. Over time, Kesem has created a legacy of support where campers grow into strong, compassionate adults and volunteers become lifelong advocates for others.
In big and small ways, the invisible thread of the Kesem community weaves people together long after the last campfire has gone out. It’s a constant: showing up in graduations and grief, in weddings and phone calls, in the people who continue to be there, no matter how much time has passed. When you've been a part of Kesem, no matter where you are or how long it’s been, you're always carrying Kesem with you.
As we look to the next 25 years, and with cancer rates in young adults on the rise, we’re doubling down on our original promise. Through expanded year-round support, programming beyond camp, and even more meaningful virtual and in-person engagement opportunities, we’re building a community that will one day reach every single one of the 5 million children facing a parent’s cancer.
This anniversary is a celebration of what Kesem has been and a commitment to what it will be. A promise to carry the thread forward and bring others in, so that every child facing a parent’s cancer receives not just a moment of care, but a lifetime of connection.
This toolkit contains shareable posts and graphics to help you spread the word about our 25th anniversary. Questions? Contact eliza.meng@kesem.org.
October 2025 - October 2026
25th Anniversary
Giving Tuesday: Give Kids Kesem
Children Facing a Parent's Cancer Month
Kesem is excited to participate in Giving Tuesday, a global generosity movement unleashing the power of people and organizations to transform their communities. On December 2, we invite and encourage our community to join us in sharing on social media so the magic of Kesem reaches more families facing a parent's cancer nationwide.
This toolkit has been developed for Kesem college-student leaders, staff members, and community supporters. It includes sample social media posts, key hashtags, and graphic assets available for download. It will be continuously updated, so we recommend bookmarking this tab and revisiting it as you post on your own social media profile and pages.
Special for this year, we're celebrating Kesem's 25th Anniversary! Our theme is The Invisible Thread—a recognition of the lifelong impact Kesem has far after the last campfire goes out.
*Please note: You can find social posts for Facebook, Instagram, and LinkedIn below. Simply scroll down, and view which posts are for each platform via the gray icon on the left of your screen.
November 2 - December 2, 2025
Save the Date: Giving Tuesday 2025
2 Weeks To Go
Giving Tuesday!