This Social Press Kit is an ongoing resource: we encourage you to bookmark this page, and check back as we add additional status updates, campaign graphics and tools.
We are grateful for your support in spreading the word about Kesem's free programs for children ages 6-18 who are impacted by a parent's cancer. This Social Press Kit campaign includes click-to-share social media posts, templates, graphics, and more. We encourage you to share these on your own pages and profiles and with your personal and professional networks. This resource will be continuously updated.
Should you have any questions about this Social Press Kit campaign, program recruitment, or the registration process, please reach out to our team at support@kesem.org, and a team member will connect with you within five business days. Thank you for your help in bringing the Kesem magic to more families nationwide!
Spring/Summer 2026
Summer 2026
Summer 2026
Summer 2026
Summer 2026
Summer 2026
Free support is here for children facing a parent's cancer đ
At @Kesem, we offer programs designed to help these kids find hope, healing, and lasting community.
âď¸ #CampKesem: a free overnight summer camp where kids can try fun new activities, laugh loudly, build confidence
đť #ClubKesem: virtual monthly gatherings to stay connected all year long
đ Friends & Family Day: local, in-person meet-ups that occur throughout the year
With more than 120 local Kesem chapters in 41 states across the country, you can share this message to help us reach more families in need near you. However you connect, youâll find a community that understands and supports you.
Explore programs and register today at kesem.org. đ #KesemMagic
Summer 2026
We know that when a parent faces cancer, their kids do, too.
Thatâs why @Kesem supports children ages 6-18 through and beyond a parentâs cancer with free, fun-filled, creative programs and a lasting community.
No matter your childrenâs ages, where you are in the country, or what stage of diagnosis or treatment youâre facing, Kesem offers a range of free programsâboth in-person and virtualâto support your familyâs unique journey.
Registration is open now. Learn more and join us at kesem.org. đ
#KesemMagic
Summer 2026
#CampKesem is more than just a summer camp. It's where children facing a parent's cancer can try fun new activities, laugh loudly, build confidenceâsurrounded by other kids who just... get it. đ
Through meaningful moments, supportive mentors, and friendships that last far beyond the summer, campers find a space where they feel seen, heard, and never aloneâalways 100% free.
Spots are filling up â learn more and register now at kesem.org. âď¸
Summer 2026
âThere was no other support for our children while their dad was sick. They were silently struggling, and Kesem saved them." â Kesem Parent đ
At @Kesem's free and transformative programs, children facing a parent's cancer build friendships, gain confidence, and find a supportive community that understands their journey. And with 99% of parents recommending our programs, families trust Kesem to be there when they need it most.
No child should have to face a parent's cancer alone. Registration is open now for Kesem's free in-person and virtual programs nationwide. Learn more and get started today at kesem.org.
#KesemMagic
Summer 2026
99% of parents shared that...
⨠their child had fun at Kesem
⨠their child found community at Kesem
⨠they would recommend Kesem to other families facing a parent's cancer
No matter your childrenâs ages, where you are in the country, or what stage of diagnosis or treatment youâre facing, Kesem offers a range of free programsâboth in-person and virtualâto support your familyâs journey through and beyond a parentâs cancer.
Don't wait. Registration for Kesem's free programs and services is open now at more than 120 locations in 41 states nationwide. Join the 99% and get involved today at kesem.org.
#KesemMagic
Summer 2026
Connection doesnât end when camp does đťđ
#ClubKesem brings the magic of Kesem all year long through free, virtual monthly meetups.
From fun activities to low-pressure hangouts, itâs a chance for kids to stay connected with their Kesem friends â and meet others across the country who just get it.
No matter where you are, Kesem is always within reach.
Sign up today at kesem.org. đ
#KesemMagic
Free support is here đ
At @Kesem, #KesemTogether offers a space just for kids ages 6-18 who are facing a parentâs cancer â right when and where their families need it most.
While parents receive care, kids can spend the day playing games, making crafts, and building real friendships with others who understand what theyâre going through. From obstacle courses to bracelet making, every moment is designed for fun, connection, and support â all completely free.
Learn more and register today at kesem.org. ⨠#KesemMagic
Health and Wellness Team (HWT) recruitment is an ongoing effort that requires collaboration with all Kesem constituents to fill nurse and mental health professional openings at Camp Kesem sessions nationwide. Follow the tips and resources provided in this guide to create a plan with your Kesem chapter to fill your Health and Wellness Team positions.
This toolkit will contain platform updates, graphic resources, and additional templates for your utilization and adaptation. It will be continuously updated, so we recommend checking back based on the posting schedule included in your student resources. For additional information, please see your H&WT Guide or visit the Staff Roles at Camp Kesem page on Kesem's website.
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Spring/Summer 2026
Summer 2026
Summer 2026
Kesem was founded on a simple idea: no child should ever face a parentâs cancer alone.
For 25 years at over 100 chapters nationwide, that promise has connected over 90,000 children through campfires and care packages, late-night talks and lifelong friendships. Over time, Kesem has created a legacy of support where campers grow into strong, compassionate adults and volunteers become lifelong advocates for others.
In big and small ways, the invisible thread of the Kesem community weaves people together long after the last campfire has gone out. Itâs a constant: showing up in graduations and grief, in weddings and phone calls, in the people who continue to be there, no matter how much time has passed. When you've been a part of Kesem, no matter where you are or how long itâs been, you're always carrying Kesem with you.
As we look to the next 25 years, and with cancer rates in young adults on the rise, weâre doubling down on our original promise. Through expanded year-round support, programming beyond camp, and even more meaningful virtual and in-person engagement opportunities, weâre building a community that will one day reach every single one of the 5 million children facing a parentâs cancer.
This anniversary is a celebration of what Kesem has been and a commitment to what it will be. A promise to carry the thread forward and bring others in, so that every child facing a parentâs cancer receives not just a moment of care, but a lifetime of connection.
This toolkit contains shareable posts and graphics to help you spread the word about our 25th anniversary. Questions? Contact eliza.meng@kesem.org.
October 2025 - October 2026
25th Anniversary
Giving Tuesday: Give Kids Kesem
Children Facing a Parent's Cancer Month
October 2025
November 2025
October 2025
Fall 2025
For 25 years, Kesem has been a FREE source of joy, resilience, and lifelong community for children facing a parent's cancer. Learn more and get involved at kesem.org/25
For 25 years, Kesem has been a safe place where kids facing a parentâs cancer can simply be kids. For me, itâs home. Whether youâre new to Kesem or an old friend, please join me in spreading the word so even more children facing a parent's cancer can find the FREE, life-changing magic of Kesem. #KesemAt25
Fall 2025
For 25 years, Kesem has been a safe place where kids facing a parentâs cancer can simply be kids. Whether youâre new to Kesem or an old friend, please join us as we commemorate this milestone and continue to work towards a future where no child faces a parent's cancer alone. #KesemAt25
Fall 2025
For 25 years, Kesem has been a source of joy, resilience, and lifelong community for children facing a parent's cancer.
Kesem has been one of the most meaningful experiences of my own life, and I'm excited to reconnect with the mission and help further our reach during this milestone year.
If Kesem has been a part of your story, too, now's the time to reconnect. And if you're new to Kesem, there's no better time to get involved.
See kesem.org/25 for to learn more, share your own Kesem story, and help reach even more of the 5 million children facing a parent's cancer.
Fall 2025
This social press kit was created to help you share your Team Kesem journey, spread awareness about Kesem’s mission, and invite your community to support your fundraising efforts as you train for race day.
Here, you’ll find sample captions and graphic copy that you can personalize for your own social media posts throughout your training and fundraising journey. Whether you’re announcing your race, sharing your “why,” or giving a final fundraising push before race day, these resources are here to help make sharing your impact easy and meaningful.
If you have any questions or are interested in getting involved with Team Kesem, visit https://www.kesem.org/ways-to-give/team-kesem
Don't forget to add a link to your fundraising page!
Add your personal story as you craft your Instagram Story!
Don't forget to add a link to your fundraising page!
Iâm excited to be running the [RACE NAME] on [DATE] as part of #TeamKesem!
Through Team Kesem, every mile I run helps support children facing a parentâs cancer through Kesemâs free overnight camps, day programs, virtual experiences, and year-round community. đ
Iâm honored to run for a cause that creates joy, connection, and lifelong support for kids who deserve it most.
If youâd like to support me and Kesemâs mission, you can donate here: [FUNDRAISING LINK]
#TeamKesem #KesemMagic
On [DATE], Iâll be running the [RACE NAME] with #TeamKesem â a community of athletes raising funds and awareness for Kesem, a child's friend through & beyond a parentâs cancer.
[PERSONAL CONNECTION OR STORY â Example: âAfter seeing firsthand how cancer impacts a familyâŚâ OR âAs someone whose family has been affected by cancerâŚâ]
Kesem creates spaces where kids can simply be kids again through free camp programs, community, and ongoing support during some of the hardest moments in their lives. That mission means so much to me, and Iâm incredibly grateful to run in support of it.
If youâd like to support my fundraising efforts and help bring more #KesemMagic to kids and families, you can donate here: [FUNDRAISING LINK] â¨
Thank you for cheering me on every step of the way!
#TeamKesem #KesemMagic
Race day is almost here! đ
In just [X DAYS/WEEKS], Iâll be taking on the [RACE NAME] with #TeamKesem â and Iâm so close to reaching my fundraising goal! đ
Every donation helps Kesem provide free overnight summer camp + year-round programs, community, and support for kids facing a parentâs cancer, making sure no child has to navigate it alone.
If youâve been meaning to support, nowâs the perfect time! Help me cross the fundraising finish line before race day: [FUNDRAISING LINK]
Thank you for being part of these miles and this mission. Letâs do this! đĽ
#TeamKesem #KesemMagic
Kesem is excited to participate in Giving Tuesday, a global generosity movement unleashing the power of people and organizations to transform their communities. On December 2, we invite and encourage our community to join us in sharing on social media so the magic of Kesem reaches more families facing a parent's cancer nationwide.
This toolkit has been developed for Kesem college-student leaders, staff members, and community supporters. It includes sample social media posts, key hashtags, and graphic assets available for download. It will be continuously updated, so we recommend bookmarking this tab and revisiting it as you post on your own social media profile and pages.
Special for this year, we're celebrating Kesem's 25th Anniversary! Our theme is The Invisible Threadâa recognition of the lifelong impact Kesem has far after the last campfire goes out.Â
*Please note: You can find social posts for Facebook, Instagram, and LinkedIn below. Simply scroll down, and view which posts are for each platform via the gray icon on the left of your screen.
November 2 - December 2, 2025
Save the Date: Giving Tuesday 2025
2 Weeks To Go
Giving Tuesday!
Tuesday, November 4
Thursday, November 6
Tuesday, November 11
Tuesday, November 11
Tuesday, November 18
Tuesday, November 25
Tuesday, December 2
Tuesday, December 2
Tuesday, December 2
Tuesday, December 2
Tuesday, December 2
Tuesday, December 2
Wednesday, December 3
Wednesday, December 3
For 25 years, the invisible thread of Kesem has connected children facing a parent's cancer through unwavering support, compassion, and an empowering community.
This #GivingTuesday, we invite you to help us carry that thread forwardâto create even more adventures, friendships, and unforgettable #KesemMagic.
Save the date: December 2. Can we count you in? â¨
Tuesday, November 4
The invisible thread of Kesem has always been strengthened by you: our community of supporters who show up, give back, and keep the magic going. â¨
This #GivingTuesday, help us carry that thread forward:
đŤ Make a gift to support children through and beyond a parentâs cancer.
đ Register as a fundraiser to rally your own community.
đ˘ Spread the wordâshare our posts and invite others to join in on the #KesemMagic.
Every share, dollar, and connection helps ensure that no child faces a parentâs cancer alone. Learn more ways you can support at donate.kesem.org/GivingTuesday25.
Thursday, November 6
For 25 years, Kesem's impact has woven an invisible thread, touching countless stories of courage, strength, and resilience. Now, we want to hear your Kesem story.
Whether youâre a camper, caregiver, counselor, or alumni, tell us how the magic of Kesem has followed youâthrough the friendships youâve kept, the confidence youâve built, and the moments that have stayed with you long after the last closing circle.
đŤ Share your Kesem story with us at tinyurl.com/YourKesemStory
đď¸ Mark your calendar for #GivingTuesday, December 2, and help us carry these threads forward so every child facing a parentâs cancer can find connection that lasts a lifetime.
Tuesday, November 11
Kesem: A lifetime of support through and beyond a parentâs cancer. Pass it on. đŤ
This #GivingTuesday, you can help us carry the invisible thread of Kesem's impact forward, so that we can reach even more children facing a parent's cancer over the next 25 years.
Learn more, pledge your support, or make an early impact at donate.kesem.org/GivingTuesday25 đ
Tuesday, November 18
When kids facing a parent's cancer come to Kesem, it isn't just for a summer camp. It's for a lifetime of support, friends who understand, and an empowering community that stays connected with them long after the last campfire goes out.
This #GivingTuesday, you can help us carry the invisible thread of Kesem's impact forward:
đŤ Make a gift to support children through and beyond a parentâs cancer.
đ Register as a fundraiser to rally your own community.
đ˘ Spread the wordâshare our posts and invite others to join in on the #KesemMagic.
Every share, dollar, and connection helps ensure that no child faces a parentâs cancer alone. Learn more ways you can support or make an early gift at donate.kesem.org/GivingTuesday25.
Tuesday, November 25
Are you ready to help us support children through and beyond a parent's cancer?
Your gift today provides children with the moments that make Kesem magical. S'mores around a campfire, handmade bracelets traded with new friends, late-night laughter that reminds them theyâre not alone.
But those moments weave into something even bigger: A lifetime of joy. Connections that last through all seasons of life. Lessons of resilience that give them strength during hard times.
When you give today, you're not just providing a moment at Kesem. You're giving children the gift of unwavering support, through and beyond a parent's cancer, always.
Can we count on you today? Make a gift now at [CHAPTER DONATION LINK] đŤ
Tuesday, December 2
We have a big goal today: $[CHAPTER GOAL]âand every dollar will help us support children facing a parentâs cancer.
Your gift helps create the moments that matter: campfires, shared adventures, new friendships⌠all woven into a lifetime of strength and support. đ
You can help us support more kids here: [CHAPTER DONATION LINK] đŤ
Tuesday, December 2
Kesem changes lives. đŤ
Stronger, kinder, more open-hearted. Thatâs what Kesem does: it gives you people who show up, listen, and understand. It helps you be your best self. đ
Be part of the invisible thread of support that stays with Kesem Kids for life. Give now: [CHAPTER DONATION LINK]
Tuesday, December 2
Weâre getting closer! $[AMOUNT RAISED] down, $[REMAINING] to go.
Help us keep pushing so more children can experience the support, connection, and joy of Kesemânot just for a moment, but for life. đ
Give now: [CHAPTER DONATION LINK]
Tuesday, December 2
Itâs the little moments that make Kesem magical: campfires, arts & crafts, tie-dye, and new friendships that last a lifetime. đ
Every gift helps create these moments for kids facing a parentâs cancer. You can make a difference now: [CHAPTER DONATION LINK]
Tuesday, December 2
Weâre so thankful for the day weâve shared so far, and the impact youâve all made for our Kesem chapter... and weâre not done yet.
Every gift today helps create the moments that shape a childâs journey at Kesemâsongs around a campfire, laughter with new friends, the joy of going down the water slide, and sitting with others who truly understand. Together, we can weave an even stronger thread of Kesemâs impact, connecting those facing a parentâs cancer to each other, to us, and to a lifetime of support. â¨
Thereâs still time for you to make a difference: [CHAPTER DONATION LINK]
Tuesday, December 2
Thank you, Kesem đ
With your help, we have raised $[FUNDRAISING TOTAL] this Giving Tuesday. We couldn't have done it without you.
Here's to countless more moments at Kesem that weave into a lifetime of joy, connection, and resilience. Thank you for helping us create magic this Giving Tuesday, and laying the foundation for so much #KesemMagic ahead â¨
Wednesday, December 3
Giving Tuesday may be over, but we're still going strong đ
We're just $[GAP TO GOAL] away from reaching our fundraising goal for this week, and we need your help to close the gap. In making a gift to Kesem, you're providing children facing a parent's cancer with joy, connection, and empowering support that lasts a lifetime.
You can help us strengthen the invisible thread of Kesemâallowing us to reach even more kids: (CHAPTER DONATION LINK) â¨
Wednesday, December 3
Tuesday, November 18
Ahead of or on Giving Tuesday
Tuesday, November 25
Add your own Kesem photo(s) to this template, and add your own story in the space below!
Tuesday, December 2
For 25 years, Kesem's invisible thread of impact has connected countless stories of courage, strength, and resilience.
My own Kesem story is part of that thread. Itâs shown up in the people whoâve supported me, the friendships that became family, and the magic moments that have stayed with me long after camp ended.
This Giving Tuesday, December 2, Iâm fundraising to help Kesem carry that thread forward so every child facing a parentâs cancer can find the same care, joy, and connection that changed my life.
If Kesem has touched your life, or you believe in the transformative support of an empowering community, Iâd love your support. đ
[Insert personal fundraising link]
Ahead of or on Giving Tuesday
Add a link button to your Kesem fundraising page via Instagram Stories!
Tuesday, December 2
Customize this template in Instagram, add your own photos, or your Kesem Story here!
For 25 years, Kesem's invisible thread of impact has connected countless stories of courage, strength, and resilience.
My own Kesem story is part of that thread. Itâs shown up in the people whoâve supported me, the friendships that became family, and the magic moments that have stayed with me long after camp ended.
This Giving Tuesday, December 2, Iâm fundraising to help Kesem carry that thread forward so every child facing a parentâs cancer can find the same care, joy, and connection that changed my life.
If Kesem has touched your life, or you believe in the transformative support of an empowering community, Iâd love your support. đ
Give now: donate.kesem.org/GivingTuesday25
Ahead of or on Giving Tuesday
When kids facing a parent's cancer come to Kesem, it isn't just for a summer camp. It's for a lifetime of support, friends who understand, and an empowering community that stays connected with them long after the last campfire goes out.
This #GivingTuesday, in supporting Kesem, you can help carry the invisible thread of lifelong impact forward. Every dollar helps ensure that no child faces a parentâs cancer alone.
Learn more ways you can support, or make an early gift at donate.kesem.org/GivingTuesday25. đ
Ahead of or on Giving Tuesday