This Social Press Kit is an ongoing resource: we encourage you to bookmark this page, and check back as we add additional status updates, campaign graphics and tools.
Kesem was founded on a simple idea: no child should ever face a parent’s cancer alone.
For 25 years at over 100 chapters nationwide, that promise has connected over 90,000 children through campfires and care packages, late-night talks and lifelong friendships. Over time, Kesem has created a legacy of support where campers grow into strong, compassionate adults and volunteers become lifelong advocates for others.
In big and small ways, the invisible thread of the Kesem community weaves people together long after the last campfire has gone out. It’s a constant: showing up in graduations and grief, in weddings and phone calls, in the people who continue to be there, no matter how much time has passed. When you've been a part of Kesem, no matter where you are or how long it’s been, you're always carrying Kesem with you.
As we look to the next 25 years, and with cancer rates in young adults on the rise, we’re doubling down on our original promise. Through expanded year-round support, programming beyond camp, and even more meaningful virtual and in-person engagement opportunities, we’re building a community that will one day reach every single one of the 5 million children facing a parent’s cancer.
This anniversary is a celebration of what Kesem has been and a commitment to what it will be. A promise to carry the thread forward and bring others in, so that every child facing a parent’s cancer receives not just a moment of care, but a lifetime of connection.
This toolkit contains shareable posts and graphics to help you spread the word about our 25th anniversary. Questions? Contact eliza.meng@kesem.org.
October 2025 - October 2026
25th Anniversary
Giving Tuesday: Give Kids Kesem
Children Facing a Parent's Cancer Month
October 2025
November 2025
October 2025
Fall 2025
For 25 years, Kesem has been a FREE source of joy, resilience, and lifelong community for children facing a parent's cancer. Learn more and get involved at kesem.org/25
For 25 years, Kesem has been a safe place where kids facing a parent’s cancer can simply be kids. For me, it’s home. Whether you’re new to Kesem or an old friend, please join me in spreading the word so even more children facing a parent's cancer can find the FREE, life-changing magic of Kesem. #KesemAt25
Fall 2025
For 25 years, Kesem has been a safe place where kids facing a parent’s cancer can simply be kids. Whether you’re new to Kesem or an old friend, please join us as we commemorate this milestone and continue to work towards a future where no child faces a parent's cancer alone. #KesemAt25
Fall 2025
For 25 years, Kesem has been a source of joy, resilience, and lifelong community for children facing a parent's cancer.
Kesem has been one of the most meaningful experiences of my own life, and I'm excited to reconnect with the mission and help further our reach during this milestone year.
If Kesem has been a part of your story, too, now's the time to reconnect. And if you're new to Kesem, there's no better time to get involved.
See kesem.org/25 for to learn more, share your own Kesem story, and help reach even more of the 5 million children facing a parent's cancer.
Fall 2025
Kesem is excited to participate in Giving Tuesday, a global generosity movement unleashing the power of people and organizations to transform their communities. On December 3, we invite and encourage our community to join us in sharing on social media so the magic of Kesem reaches more families facing a parent's cancer from coast-to-coast.
This toolkit has been developed for Kesem college-student leaders, staff members, and community supporters. It includes sample social media posts, key hashtags, and graphic assets available for download. It will be continuously updated, so we recommend bookmarking this tab and revisiting it as you post on your own social media profile and pages.
Thank you for helping us Give Kids Kesem.
*Please note: You can find social posts for Facebook, Instagram, and LinkedIn below. Simply scroll down, and view which posts are for each platform via the gray icon on the left of your screen.
October 22 - December 3, 2024
October 22
November 1
November 26
December 2
December 3
Giving Tuesday is one month away! You can help support us by sharing a Save the Date post to your network, Giving Tuesday campaign emails, or creating your own Kesem fundraising page!
Universal Calendar Google CalendarJoin us as we come together as a community to update our social media cover photos to spread the word about how our communities can help us Give Kids Kesem this Giving Tuesday.
Universal Calendar Google CalendarShare one final reminder to your network about Giving Tuesday - happening TOMORROW! If you haven't already and you're interested in fundraising, it's time to create your Kesem fundraising page.
Universal Calendar Google CalendarIt's Giving Tuesday! We're aiming to raise over $2 Million on this day to help Give Kids Kesem. Help us spread the word by sharing these posts from our Social Press Kit, donating to a fundraiser's page, or starting your own fundraising page.
Universal Calendar Google CalendarDecember 3
December 3
December 3
December 3
December 3
December 3
December 3
December 4
Kesem at [Chapter Name] is committed to creating supportive communities and transformative experiences for children who have a parent with cancer or have lost a parent to cancer. 💙
While we can’t take away cancer, and we can’t know the outcome of a parent’s cancer journey, we can bring children who uniquely understand each other together for life-changing experiences at our virtual, day, and overnight summer camp programs, experiences that help them rediscover the joys of their childhood and be their best selves.
But we can't do it without you. This #GivingTuesday, you can help us...
Give kids understanding.
Give kids adventure.
Give kids connection.
Give kids hope.
#GiveKidsKesem. Make a gift now: [Chapter Fundraising Link].
December 3
To #GiveKidsKesem is to believe that no child should have to face a parent's cancer alone, no matter what.
Whether you become a fundraiser, make a donation, spread the word on social media, text a friend about Kesem, buy limited-edition merchandise, or anything in between this #GivingTuesday—your support makes a difference, and we are so grateful for you.
Visit donate.kesem.org/givingtuesday2024 to learn more and join us today. 💙 #KesemMagic
December 3
#GiveKidsKesem this #GivingTuesday and help us reach more children impacted by a parent's cancer than ever before. 💚
With the support of our fundraisers, donors, and Kesem chapter community, we're aiming to raise more than [fundraising goal] in just 24 hours so that [recruitment goal] #KesemKids get to experience the life-changing adventure, connection, friendship, and transformational magic of Kesem in 2025.
Share a message on social media, create your own fundraiser, or make a donation, and make more #KesemMagic happen now at [Chapter Fundraising Link].
December 3
Use this template to add your own text sharing your Kesem story.
December 3
Fundraising is made easy with these three Instagram Story templates you can share on your Kesem chapter or personal Instagram account. Add your own donation link as a sticker!
December 3
Break up your fundraising content and give your followers a behind-the-scenes look at Kesem programs with a fun "this or that" Instagram Story
December 3
You can #GiveKidsKesem this #GivingTuesday by helping us spread the word. 💚
Every social media post, share, or tag helps us reach more friends, supporters, and children and families facing a parent's cancer nationwide.
We can't do it without you. Visit our Social Press Kit to learn more and share a message of support now: thesocialpresskit.com/kesem.
December 3
Talk about #KesemMagic: we're so grateful for your #GivingTuesday support already.
Because of your generosity, we've raised [fundraising progress] toward our [fundraising goal] goal today. Thank you so much.
Will you help us keep this momentum going? Will you help us go beyond what's been done before?
Share a post, encourage a friend to join us, or make your own gift now. With you by our side, we know that we can reach [recruitment goal] #KesemKids with the life-changing adventure, connection, and community of Kesem in 2025.
#GiveKidsKesem: [Chapter Fundraising Link].
December 3
Because of you, we have raised [fundraising progress update] toward our goal of [fundraising goal] on #GivingTuesday today already. 💙
Thank you, thank you, thank you. Every fundraiser, donation, and message of support helps us ensure that every child facing a parent's cancer who needs a friend can experience the life-changing magic of Kesem next year.
And we're not done yet. Will you help us reach our goal? #GiveKidsKesem, and make a gift now: [Chapter Fundraising Link]. #KesemMagic
December 3
Thank you, thank you, thank you for every social media post, for every donation made, and for every fundraising page created.
Because of your generosity and support, we have raised [fundraising total] this #GivingTuesday to give more than [recruitment goal] #KesemKids life-changing adventure, connection, support, and joy in 2025.
We couldn't have done it without you. Thank you for helping us ensure that no child has to face a parent's cancer alone, no matter what.
It's not too late to join us. #GiveKidsKesem: [Chapter Fundraising Link]. #KesemMagic
December 3
Thank you for giving kids Kesem this #GivingTuesday. 💙 Your passion, commitment, and generosity help us ensure that no child has to face a parent's cancer alone—because Kesem will be by their side. Always.
We couldn't have done it without you. ✨ It's not too late to join us if you haven't already or to double your impact through a matching gift. Visit donate.kesem.org/givingtuesday2024 to learn more now. #KesemMagic
December 4
Kesem at [Chapter Name] is committed to creating supportive communities and transformative experiences for children who have a parent with cancer or have lost a parent to cancer. 💙
While we can’t take away cancer, and we can’t know the outcome of a parent’s cancer journey, we can bring children who uniquely understand each other together for life-changing experiences at our virtual, day, and overnight summer camp programs, experiences that help them rediscover the joys of their childhood and be their best selves.
But we can't do it without you. This #GivingTuesday, you can help us...
Give kids understanding.
Give kids adventure.
Give kids connection.
Give kids hope.
#GiveKidsKesem. Make a gift now: [Chapter Fundraising Link].
December 3
To #GiveKidsKesem is to believe that no child should have to face a parent's cancer alone, no matter what.
Whether you become a fundraiser, make a donation, spread the word on social media, text a friend about Kesem, buy limited-edition merchandise, or anything in between this #GivingTuesday—your support makes a difference, and we are so grateful for you.
Visit donate.kesem.org/givingtuesday2024 to learn more and join us today. 💙 #KesemMagic
December 3
Thank you for giving kids Kesem this #GivingTuesday. 💙 Your passion, commitment, and generosity help us ensure that no child has to face a parent's cancer alone—because Kesem will be by their side. Always.
We couldn't have done it without you. ✨ It's not too late to join us if you haven't already or to double your impact through a matching gift. Visit donate.kesem.org/givingtuesday2024 to learn more now. #KesemMagic
December 4
December 4
December 4
December 4-6
December 4-6
December 6
Thank you for every fundraiser, donation, and message of support so far -- all of which have helped us ensure that every child facing a parent's cancer can experience the life-changing magic of Kesem.
But we're not done yet. There's still time for you to help us give kids understanding, adventure, friendship, resilience, hope, magic. You can still help us #GiveKidsKesem.
Every child facing a parent's cancer deserves support and comfort in knowing that they are not alone, and that they have a community here at Kesem. Can we count on you to help us? 💙
Share a message on social media, create your own fundraiser, or make a donation, and make more #KesemMagic happen now at [Chapter Fundraising Link].
December 4
At Kesem, we know that the little things add up to something big and unforgettable, and a friend who understands you can make all the difference in the world. 💚 That's the magic of Kesem, and that's why we're here to make a difference in the lives of our #KesemKids.
[If you'd like, you can include a story/testimonial here to personalize this post more].
There's still time for you to help us #GiveKidsKesem and support more families nationwide - all at no cost to those served.
Share a message on social media, create your own fundraiser, or make a donation, and make more #KesemMagic happen now at [Chapter Fundraising Link].
December 4
Thanks to you, we have raised [fundraising progress update] toward our goal of [fundraising goal] 💙
Thank you, thank you, thank you. Every fundraiser, donation, and message of support helps us ensure that every child facing a parent's cancer who needs a friend can experience the life-changing magic of Kesem next year.
And we're not done yet. Will you help us reach our goal? #GiveKidsKesem, and make a gift now: [Chapter Fundraising Link]. #KesemMagic
December 4-6
We are nearly at our fundraising goal to #GiveKidsKesem! Will you help us keep this momentum going? Will you help us go beyond what's been done before?
Share a post, encourage a friend to join us, or make your own gift now. With you by our side, we know that we can reach [recruitment goal] #KesemKids with the life-changing adventure, connection, and community of Kesem in 2025.
#GiveKidsKesem: [Chapter Fundraising Link].
December 4-6
Thank you for giving kids Kesem this #GivingTuesday. 💙 Your passion, commitment, and generosity help us ensure that no child has to face a parent's cancer alone—because Kesem will be by their side. Always.
We couldn't have done it without you. ✨ It's not too late to join us if you haven't already or to double your impact through a matching gift. Visit donate.kesem.org/givingtuesday2024 to learn more now. #KesemMagic
December 6
December 3
December 3
December 3
December 3
December 3
We are proud to support @Kesem this #GivingTuesday because no child should have to face a parent's cancer alone, no matter what.
With your help, we can give thousands of children the life-changing friendship, fun, and magic of Kesem in 2025. Will you join me?
Learn more and #GiveKidsKesem this #GivingTuesday at donate.kesem.org/GivingTuesday2024 💚
December 3
Join me in supporting @Kesem this #GivingTuesday and give the life-changing adventure, support, and hope of Kesem to thousands of children facing a parent's cancer nationwide.
Learn more, make a gift, and #GiveKidsKesem today: donate.kesem.org/GivingTuesday2024 ✨
December 3
With cancer rates on the rise, more than 5 million children are facing the challenges of a parent's cancer diagnosis in the United States today.
@CampKesem is on a mission to make sure that these children never have to face these challenges alone, and this #GivingTuesday, I am on the mission, too. 💙
Your support today helps ensure that Kesem can continue to provide their free and transformational programs and services at no cost to families served. Will you join me?
Make a donation now and #GiveKidsKesem this #GivingTuesday at donate.kesem.org/GivingTuesday2024. ✨
December 3
To #GiveKidsKesem this #GivingTuesday is to make a lasting and transformational impact for children and families facing a parent's cancer. 💙
Learn more, join me, and make a @Kesem donation now at donate.kesem.org/GivingTuesday2024. #KesemMagic
December 3
#GiveKidsKesem this #GivingTuesday 💚
1 in every 15 children in the United States is facing the challenges of a parent's cancer diagnosis. Making a gift to @Kesem today helps ensure that they don't have to face these challenges alone.
Learn more, join me, and make a gift now at donate.kesem.org/GivingTuesday2024. #KesemMagic
December 3
October 22
October 22
October 22
November 1
November 1
November 1
November 18
November 20
November 22
November 26
November 26
December 2
December 2
Tuesday, December 3: We're coming together to #GiveKidsKesem—a gift that brings belonging, connection, joy, and hope to children impacted by a parent’s cancer.
Can we count on you to help us this #GivingTuesday? ✨
October 22
Mark your calendars: Tuesday, December 3, we're coming together to #GiveKidsKesem—a gift that brings belonging, connection, joy, and hope to children impacted by a parent’s cancer.
This #GivingTuesday, we're counting on you to help us #GiveKidsKesem. We can't do it without you. ✨
Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
October 22
#GiveKidsKesem: Mark your calendars and save the date for one of the most special days of the year, #GivingTuesday on December 3. ✨
We're proud to be part of this day dedicated to giving back; an opportunity for our community to come together in support of children impacted by a parent's cancer, giving them the space to discover authentic connection, joy, hope, and resilience.
Whether you make a generous gift, join us as an impactful fundraiser, or help us spread the word on social media, we're so grateful that you're on this important journey with us. Stay tuned for more to come as we approach the big day. 💙
October 22
Let's #GiveKidsKesem this #GivingTuesday. 💙
Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
November 1
Although they may feel like it, children with parents who have cancer are not alone. Kesem is here to help.
From our flagship program, Camp Kesem, to our year-round programs, Kesem provides life-altering experiences for these children, offering them a space full of understanding and authentic connection.
You can help us continue to provide these programs and services, so that Kesem families can get the support they need at no cost. Make a gift this #GivingTuesday to help us #GiveKidsKesem. 💙
We can't do it without you. Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
November 18
Bonding with new friends while making one another friendship bracelets. Laughing around the campfire while roasting marshmallows. Creating everlasting memories with authentic connection.
When you donate to Kesem at [Chapter Name] this #GivingTuesday, you're not just helping children through and beyond a parent's cancer - you're providing them with this tangible support they deserve.
Together, we can create life-changing moments for children in need. Will you help us #GiveKidsKesem? ✨
Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
November 20
At Kesem, we know that a friend who understands you can make all the difference in the world. 💚 That's why our unique organizational approach prioritizes joy, peer-to-peer connection, communication, and lasting support that's proven to lead to more positive outcomes for the children we serve.
This #GivingTuesday, we're counting on you to help us #GiveKidsKesem and support more families nationwide - all at no cost to those served.
We can't do it without you. ✨ Learn more and get started now at https://donate.kesem.org/GivingTuesday24.
November 22
#GivingTuesday is right around the corner. Join us next week on December 3 as we come together to #GiveKidsKesem.
While we can’t take away cancer or the heartache that comes with it, we can bring children together who uniquely understand each other for life-changing experiences right here at Kesem at [Chapter Name].
With your support, we can...
Give kids understanding.
Give kids adventure.
Give kids connection.
Give kids hope.
Together, we can create life-changing moments for children in need. Let's come together next week and #GiveKidsKesem. ✨ Learn more and get started now at https://donate.kesem.org/GivingTuesday24.
November 26
Can we count on you to help #GiveKidsKesem this #GivingTuesday? 💙
While we can’t take away cancer, and we can’t know the outcome of a parent’s cancer journey, we can bring children together who uniquely understand each other for life-changing experiences right here at Kesem at [Chapter Name].
With your support, we can...
Give kids understanding.
Give kids adventure.
Give kids connection.
Give kids hope.
Join us next week, December 3, as we #GiveKidsKesem. We can't do it without you. ✨ Learn more and get started now at https://donate.kesem.org/GivingTuesday24.
November 26
It's *almost* that time again - are you ready to #GiveKidsKesem tomorrow?
Stay tuned for impactful stories, fundraising updates, and more ways that you can make a difference this #GivingTuesday.
We can't do it without you. We'll see you tomorrow ✨
December 2
Tomorrow is the day. Are you ready to help us #GiveKidsKesem? 💙
Stay tuned for impactful stories, fundraising updates, and more ways that you can make a difference this #GivingTuesday.
We're counting on you. See you tomorrow ✨
December 2
Tuesday, December 3: We're coming together to #GiveKidsKesem—a gift that brings belonging, connection, joy, and hope to children impacted by a parent’s cancer.
Can we count on you to help us this #GivingTuesday? ✨
October 22
Mark your calendars: Tuesday, December 3, we're coming together to #GiveKidsKesem—a gift that brings belonging, connection, joy, and hope to children impacted by a parent’s cancer.
This #GivingTuesday, we're counting on you to help us #GiveKidsKesem. We can't do it without you. ✨
Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
October 22
#GiveKidsKesem: Mark your calendars and save the date for one of the most special days of the year, #GivingTuesday on December 3. ✨
We're proud to be part of this day dedicated to giving back; an opportunity for our community to come together in support of children impacted by a parent's cancer, giving them the space to discover authentic connection, joy, hope, and resilience.
Whether you make a generous gift, join us as an impactful fundraiser, or help us spread the word on social media, we're so grateful that you're on this important journey with us. Stay tuned for more to come as we approach the big day. 💙
October 22
Let's #GiveKidsKesem this #GivingTuesday. 💙
Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
October 28
Although they may feel like it, children with parents who have cancer are not alone. Kesem is here to help.
From our flagship program, Camp Kesem, to our year-round programs, Kesem provides life-altering experiences for these children, offering them a space full of understanding and authentic connection.
You can help us continue to provide these programs and services, so that Kesem families can get the support they need at no cost. Make a gift this #GivingTuesday to help us #GiveKidsKesem. 💙
We can't do it without you. Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
November 18
Bonding with new friends while making one another friendship bracelets. Laughing around the campfire while roasting marshmallows. Creating everlasting memories with authentic connection.
When you donate to Kesem at [Chapter Name] this #GivingTuesday, you're not just helping children through and beyond a parent's cancer - you're providing them with this tangible support they deserve.
Together, we can create life-changing moments for children in need. Will you help us #GiveKidsKesem? ✨
Learn more, pledge your support, and join us on December 3 at donate.kesem.org/GivingTuesday24.
November 20
At Kesem, we know that a friend who understands you can make all the difference in the world. 💚 That's why our unique organizational approach prioritizes joy, peer-to-peer connection, communication, and lasting support that's proven to lead to more positive outcomes for the children we serve.
This #GivingTuesday, we're counting on you to help us #GiveKidsKesem and support more families nationwide - all at no cost to those served.
We can't do it without you. ✨ Learn more and get started now at https://donate.kesem.org/GivingTuesday24.
November 22
#GivingTuesday is right around the corner. Join us next week on December 3 as we come together to #GiveKidsKesem.
While we can’t take away cancer or the heartache that comes with it, we can bring children together who uniquely understand each other for life-changing experiences right here at Kesem at [Chapter Name].
With your support, we can...
Give kids understanding.
Give kids adventure.
Give kids connection.
Give kids hope.
Together, we can create life-changing moments for children in need. Let's come together next week and #GiveKidsKesem. ✨ Learn more and get started now at https://donate.kesem.org/GivingTuesday24.
November 26
Can we count on you to help #GiveKidsKesem this #GivingTuesday? 💙
While we can’t take away cancer, and we can’t know the outcome of a parent’s cancer journey, we can bring children together who uniquely understand each other for life-changing experiences right here at Kesem at [Chapter Name].
With your support, we can...
Give kids understanding.
Give kids adventure.
Give kids connection.
Give kids hope.
Join us next week, December 3, as we #GiveKidsKesem. We can't do it without you. ✨ Learn more and get started now at https://donate.kesem.org/GivingTuesday24.
November 26
It's *almost* that time again - are you ready to #GiveKidsKesem tomorrow?
Stay tuned for impactful stories, fundraising updates, and more ways that you can make a difference this #GivingTuesday.
We can't do it without you. We'll see you tomorrow ✨
December 2
Tomorrow is the day. Are you ready to help us #GiveKidsKesem? 💙
Stay tuned for impactful stories, fundraising updates, and more ways that you can make a difference this #GivingTuesday.
We're counting on you. See you tomorrow ✨
December 2