Help us promote M&IW's Social Media content by becoming a M&IW Social Media Advocate! It's as easy as sharing these curated posts from our social media toolkit with your online community.
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Have you updated your LinkedIn profile with our new branded header and suggested enhancements? Visit the M&IW Social Media Resources folder to access the latest header images and profile update tips. Let’s make sure your profile reflects the power of our brand.
Questions? We are happy to help! Please email us at socialmedia@meetings-incentives.com.
2025
2025
At M&IW, we believe meetings and events should align with business goals and deliver measurable value. That’s why I’m excited to share this blog from the Intent Strategy Group, authored by my colleagues Angie Duncan Callaway and Bridget Wagner, where they break down the foundational elements of a resilient and scalable Strategic Meetings Management Programs.
Whether you're just starting your SMM journey or looking to optimize your current program, this post is packed with practical advice and strategic insights.
📈 Ready to elevate your meetings from tactical to transformational? Read the full blog now.
https://meetings-incentives.com/building-resilient-and-scalable-strategic-meetings-management-programs/
2025
Are in‑person events part of your 2026 sales strategy?
New data shows that top-performing B2B organizations are reinvesting in face-to-face engagement to build trust, shorten sales cycles, and drive larger deals.
M&IW's latest blog breaks down why in-person touchpoints continue to outperform digital interactions and how your sales team can use them to accelerate revenue.
Check it out ➡️ https://meetings-incentives.com/why-events-are-your-secret-weapon-for-accelerating-b2b-sales
2026
The data speaks for itself:
✔️ 36% higher revenue when key conversations happen in person
✔️ 85% of participants are more likely to buy after an in‑person experience
✔️ 90% leave with a stronger perception of the brand
But successful sales events require more than strong stats—they require intentional design aligned with each stage of the buyer journey.
Start with the infographic →
Then get the full strategy in M&IW's new blog: https://meetings-incentives.com/why-events-are-your-secret-weapon-for-accelerating-b2b-sales/
2026
Exciting news—M&IW is growing! If you’re passionate about events and believe in the power of human connection, now’s a great time to explore opportunities with us.
We’re looking for talented professionals who want to make an impact through unforgettable experiences, innovative technology, and a collaborative culture.
Know someone who’d be a great fit? Or maybe you're ready for your next adventure?
👉 Check out our open roles: https://meetings-incentives.com/event-management-careers/
2025
Know someone who’s passionate about #eventtech and loves solving problems with innovative tools? M&IW is hiring an Event Technologist to help design and deliver seamless live, virtual, and hybrid experiences.
This role is perfect for someone who is tech-savvy, eager to learn platforms like Cvent, SpotMe, Swoogo, and RainFocus, and ready to make an impact in the events industry.
👉 If that sounds like you or someone in your network, apply today: https://meetings-incentives.com/event-management-careers/
2025
I’m excited to attend Connect Spring Marketplace in Louisville later this month! This event brings together professionals from across the meetings and events industry through curated appointments and networking opportunities that foster strong connections and turn potential into performance.
If you’ll be there, I’d love to meet up! Drop a line below so we can connect.
#ConnectSpringMarketplace #BusinessDevelopment #MeetingsAndEvents #Networking
April 2026
I’m looking forward to Connect Spring Marketplace in Louisville! This event is known for its strategic connections and collaborative environment that helps attendees build valuable industry relationships.
If you’re attending, let me know in the comments. I’d love to connect!
#ConnectSpringMarketplace #EventIndustry #BusinessDevelopment
April 2026
Join me in supporting two of my amazing M&IW colleagues and friends, Nancy Norcisa and David Guse, by attending Rally for Recovery on Thursday, Feb. 19 from 4:30 to 8:00 p.m. at Route 20 Bar & Grill in Sturtevant, WI. The event includes a silent auction featuring trips to incredible destinations, raffles, games, and most importantly, a chance to show our support for these two wonderful individuals.
Bracelets are also being sold for $10 each, with proceeds going directly to support Nancy and David’s health journeys. The bracelet reads “I can't, but I know a guy,” one of Nancy’s favorite sayings, along with #NancyGuseStrong. If you’d like one, Venmo or cash is accepted. DM me and we can mail it or set one aside for pickup at the event.
Whether you attend, buy a bracelet, or simply share this post, your support truly helps. Thank you for rallying around two incredible people who mean so much to our M&IW family.
#OneTeam #NancyGuseStrong
Please join me in supporting two valued colleagues and friends, Nancy Norcisa and David Guse, as they navigate their health journeys. Rally for Recovery will be held on Thursday, Feb. 19 from 4:30 to 8:00 p.m. at Route 20 Bar & Grill in Sturtevant, WI. The event will include a silent auction featuring trips to incredible destinations, raffles, and games.
Bracelets are also available for $10, with all proceeds going directly to Nancy and David. They feature one of Nancy’s favorite sayings, “I can't, but I know a guy,” along with #NancyGuseStrong. If you’d like to purchase one, Venmo or cash is accepted. Feel free to DM me for details.
Thank you for supporting two individuals who mean so much to our M&IW family. 💛
➡️ Visit the Rally for Recovery Facebook event for more details: https://ow.ly/pSRz50Y9yXw
#OneTeam #NancyGuseStrong
FEB 2026
At M&IW, we believe meetings and events should align with business goals and deliver measurable value. That’s why I’m excited to share our latest blog from the Intent Strategy Group, authored by my colleagues Angie Duncan Callaway and Bridget Wagner.
They break down the foundational elements of a resilient and scalable Strategic Meetings Management Program (SMMP) and offer insights into overcoming two of the most common challenges around implementation.
Whether you're just starting your SMM journey or looking to optimize your current program, this post is packed with practical advice and strategic insights.
📈 Ready to elevate your meetings from tactical to transformational? Read the full blog now.
#ISGInsights #StrategicMeetingsManagement #SMMP
https://meetings-incentives.com/building-resilient-and-scalable-strategic-meetings-management-programs/
2025
As the consulting division of M&IW, Intent Strategy Group is passionate about helping organizations transform their meetings and events into strategic drivers of business success. Our latest blog post, authored by @Angie Duncan Callaway and @Bridget Wagner, explores how to build resilient and scalable Strategic Meetings Management Programs (SMMP) that align with organizational goals.
They outline the foundational elements of SMMP, share key characteristics of successful programs, and tackle two common challenges that stand in the way of progress.
If your meetings feel more standard than strategic, this is a great place to start rethinking your approach. Dive into the full article and discover how to unlock long-term value from your meetings.
#ISGInsights #StrategicMeetingsManagement #SMMP
https://meetings-incentives.com/building-resilient-and-scalable-strategic-meetings-management-programs/
2025
I’m thrilled to share a new blog I co-authored with my colleague Bridget Wagner, where we dive into what makes a Strategic Meetings Management Program (SMMP) not only resilient but scalable across organizations.
At Intent Strategy Group, we work with customers every day to turn their meetings and events into strategic assets that drive business outcomes. In this post, we break down the core elements of SMMP, highlight common roadblocks, and offer practical solutions to overcome them.
If your meetings feel more like a checklist item than a value-driving initiative, then consider this a must-read.
💡 Let’s rethink how meetings can support your company’s goals and deliver long-term impact. Read the full blog here ➡️ https://ow.ly/obqt50Xj2ft
#StrategicMeetingsManagement #SMMP #ISGInsights
2025
Excited to share M&IW's latest #ISGInsights blog post: “Harnessing the Power of Data in Strategic Meetings Management Programs (SMMP)”
Data isn’t just for reporting. It’s the foundation for smarter decisions in meetings and events. In this post, we explore:
✅ Structuring data for action.
✅ Aligning collection with measurable goals.
✅ Embedding analytics into decision-making.
Plus, discover 3 steps to create a robust data strategy that delivers savings and drives positive business outcomes.
Read the full blog to learn more.
#ISGInsights #MeetingsManagement #EventStrategy
https://meetings-incentives.com/from-process-to-strategy-harnessing-the-power-of-data-in-strategic-meetings-management-programs-smmp/
2025
At Intent Strategy Group (ISG), we know that a successful Strategic Meetings Management Program (SMMP) starts with a strong data strategy. We work with organizations every day to transform raw data into actionable insights that deliver savings and influence corporate priorities.
In our latest ISG Insights blog, we share:
✔ How to structure data for action, not just reporting.
✔ Why aligning collection with measurable goals matters.
✔ How to embed analytics into decision-making processes.
Plus, we break down 3 steps to create a robust data strategy to elevate your SMMP.
Read the full blog ➡️ https://meetings-incentives.com/from-process-to-strategy-harnessing-the-power-of-data-in-strategic-meetings-management-programs-smmp/
💬 Have questions about your data strategy? Connect with me or comment below! I’d love to share insights from our work with leading organizations.
#SMMP #MeetingsManagement #EventStrategy #SMM