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2025
2025
What do the most successful large events have in common? They’re built on strategy, powered by data, and infused with brand purpose from start to finish.
In M&IW's latest blog, we reveal 4 best practices global brands use to create unforgettable event experiences—and how you can apply them to your next program.
📘 Plus, download our Corporate Event Planning Playbook for actionable insights and planning tools.
Read the blog post to learn more.
#CoporateEvents #ElevateYourEvents #EventTrends
https://meetings-incentives.com/how-global-brands-plan-unforgettable-large-events-4-ideas-to-put-into-action/
Are you planning a large corporate event? Don’t just manage logistics—create unforgettable experiences that align with your company’s goals and culture.
M&IW's Corporate Event Planning Playbook is packed with:
✅ Actionable checklists
✅ Real-world examples
✅ Proven strategies for success
📥 Download your free copy now: https://meetings-incentives.com/corporate-event-planning-playbook/
2025
Emergency preparedness is more important than ever in today’s event landscape. I’m proud to share that M&IW published a new white paper offering a proven framework to help event professionals plan for the unexpected with confidence.
It covers destination-specific risks, real-time hazard tracking, a three-phase model for building resilient emergency plans, and more.
If you’re involved in planning or managing events, this is a must-read.
📖 Read the press release and download the white paper today!
https://meetings-incentives.com/meetings-incentives-worldwide-publishes-white-paper-on-event-emergency-preparedness-planning/
2025
Emergency preparedness is something we don’t always think about—until we need it. Having a solid plan in place makes all the difference.
M&IW’s latest white paper outlines a simple but powerful three-phase model for building resilient event emergency plans:
✅ Preparation
✅ Monitoring
✅ Response
Whether you're planning a conference, trade show, or corporate event, this framework helps you stay ahead of risks and respond with confidence.
📥 Download the white paper here: https://meetings-incentives.com/download-form-emergency-preparedness-white-paper/
2025
Tighter budgets don’t have to mean compromising on event impact. I just read this blog from M&IW that shares smart, data-driven strategies to help planners stretch their dollars while still delivering amazing experiences.
It covers everything from aligning spend with goals to optimizing agendas, choosing cost-effective destinations, and making the most of F&B and production budgets.
Great resource for anyone looking to do more with less!
📖 Read the full blog by clicking the link below.
https://meetings-incentives.com/mastering-event-budgets-maximize-your-impact-without-maxing-out-your-budget/?utm_source=LinkedIn
2025
As someone who’s seen the impact of great event production firsthand, I found this guide from M&IW super insightful. It shows how high-quality production can boost ROI by up to 50%—and it’s not just about the tech. It’s about creating immersive experiences that drive engagement, brand loyalty, and repeat attendance.
If you're planning events or just want to understand how production can be a strategic advantage, this is worth a read.
📥 Download the guide here: https://ow.ly/3SOf50WTwJ9
2025
Sourcing events comes with a lot of challenges, but there are smart ways to navigate them. I found this free guide from M&IW really helpful. It’s packed with practical tips on writing stronger RFPs, negotiating better contracts, and gaining insider insights to secure the best terms.
If you're involved in event planning or sourcing, this is a great resource to check out!
📥 Download your guide today: https://ow.ly/4NHo50WTx7e
2025
I just found a great resource from the team at M&IW that breaks down how a well-crafted RFP can increase your chances of finding the perfect partner by 35%! 📈
If you're in events, sourcing, or procurement, this is a must-read. It’s full of practical tips to help you ask better questions and get better results.
Click the link below to learn more.
https://meetings-incentives.com/guide-to-creating-enterprise-event-rfps-what-to-ask-to-find-the-perfect-event-management-partner/
2025
Crafting a strong RFP can be the key to building successful event partnerships. I just checked out this guide from M&IW that’s helping procurement teams streamline their process and get better results.
It includes best practices, question templates, and tips for aligning with the right partners—super helpful for anyone involved in sourcing or vendor selection.
📩 Download your guide to Creating Enterprise Event RFPs here: https://ow.ly/RQCK50WVoZw
At M&IW, we believe meetings and events should align with business goals and deliver measurable value. That’s why I’m excited to share our latest blog from the Intent Strategy Group, authored by my colleagues Angie Duncan Callaway and Bridget Wagner.
They break down the foundational elements of a resilient and scalable Strategic Meetings Management Program (SMMP) and offer insights into overcoming two of the most common challenges around implementation.
Whether you're just starting your SMM journey or looking to optimize your current program, this post is packed with practical advice and strategic insights.
📈 Ready to elevate your meetings from tactical to transformational? Read the full blog now.
https://meetings-incentives.com/building-resilient-and-scalable-strategic-meetings-management-programs/
2025
Exciting news—M&IW is growing! If you’re passionate about events and believe in the power of human connection, now’s a great time to explore opportunities with us.
We’re looking for talented professionals who want to make an impact through unforgettable experiences, innovative technology, and a collaborative culture.
Know someone who’d be a great fit? Or maybe you're ready for your next adventure?
👉 Check out our open roles: https://meetings-incentives.com/event-management-careers/
2025
Know someone who’s passionate about #eventtech and loves solving problems with innovative tools? M&IW is hiring an Event Technologist to help design and deliver seamless live, virtual, and hybrid experiences.
This role is perfect for someone who is tech-savvy, eager to learn platforms like Cvent, SpotMe, Swoogo, and RainFocus, and ready to make an impact in the events industry.
👉 If that sounds like you or someone in your network, apply today: https://meetings-incentives.com/event-management-careers/
2025
Kicking off 2026 at PCMA Convening Leaders!
I am excited to attend PCMA Convening Leaders next week in Philadelphia. As a Customer Success Director and Conference & Trade Show Specialist, I always look forward to connecting with industry peers, exploring new ideas, and discovering innovative ways to elevate our customers’ events.
👉 Are you attending #PCMACL? Comment below so we can connect!
#CL26 #EventProfs #MIWEvents
Jan 2026
M&IW is headed to PCMA Convening Leaders 2026!
Mae Ibe, our Customer Success Director and Conference & Trade Show Specialist, is representing M&IW at #CL26 in Philadelphia next week.
#PCMACL brings together the brightest minds in meetings and events, and Mae will be onsite connecting with industry colleagues, exploring what’s next in event strategy, and championing the value of powerful, people-focused experiences.
👉 Attending PCMA CL 2026? Comment below to connect with Mae.
I’m honored to share that I’ve been appointed to GBTA’s Meetings & Events Committee, a global group shaping the future of business meetings and events.
As organizations navigate increasingly complex event strategies, I’m committed to bringing insights from M&IW and the Intent Strategy Group (ISG) to conversations that influence how leading companies design, measure, and optimize their meeting portfolios.
This week, I’ll join fellow industry leaders in Houston for the committee’s first session, focusing on the opportunities and challenges for 2026 and beyond.
Thank you to @GBTA for this honor and to my colleagues at @M&IW for their continued collaboration and support.
#GBTA #ISGInsights #GlobalEvents #IndustryLeadership
I’m heading to The American Club this week for the GBTA-WI Annual Conference! It’s always a wonderful opportunity to connect with fellow business travel and events professionals from across Wisconsin.
I’ll also have a small M&IW table set up between sessions, so if you’re attending, please feel free to stop by and say hello. I’d love to connect and share more about how M&IW partners with organizations to elevate their meetings and events.
🔗 Event Details: https://wisconsinbta.starchapter.com/meetinginfo.php?id=113&ts=1767732329
Looking forward to a great couple of days of learning, conversation, and community!
Jan 2025
At M&IW, we believe meetings and events should align with business goals and deliver measurable value. That’s why I’m excited to share our latest blog from the Intent Strategy Group, authored by my colleagues Angie Duncan Callaway and Bridget Wagner.
They break down the foundational elements of a resilient and scalable Strategic Meetings Management Program (SMMP) and offer insights into overcoming two of the most common challenges around implementation.
Whether you're just starting your SMM journey or looking to optimize your current program, this post is packed with practical advice and strategic insights.
📈 Ready to elevate your meetings from tactical to transformational? Read the full blog now.
#ISGInsights #StrategicMeetingsManagement #SMMP
https://meetings-incentives.com/building-resilient-and-scalable-strategic-meetings-management-programs/
2025
As the consulting division of M&IW, Intent Strategy Group is passionate about helping organizations transform their meetings and events into strategic drivers of business success. Our latest blog post, authored by @Angie Duncan Callaway and @Bridget Wagner, explores how to build resilient and scalable Strategic Meetings Management Programs (SMMP) that align with organizational goals.
They outline the foundational elements of SMMP, share key characteristics of successful programs, and tackle two common challenges that stand in the way of progress.
If your meetings feel more standard than strategic, this is a great place to start rethinking your approach. Dive into the full article and discover how to unlock long-term value from your meetings.
#ISGInsights #StrategicMeetingsManagement #SMMP
https://meetings-incentives.com/building-resilient-and-scalable-strategic-meetings-management-programs/
2025
I’m thrilled to share a new blog I co-authored with my colleague Bridget Wagner, where we dive into what makes a Strategic Meetings Management Program (SMMP) not only resilient but scalable across organizations.
At Intent Strategy Group, we work with customers every day to turn their meetings and events into strategic assets that drive business outcomes. In this post, we break down the core elements of SMMP, highlight common roadblocks, and offer practical solutions to overcome them.
If your meetings feel more like a checklist item than a value-driving initiative, then consider this a must-read.
💡 Let’s rethink how meetings can support your company’s goals and deliver long-term impact. Read the full blog here ➡️ https://ow.ly/obqt50Xj2ft
#StrategicMeetingsManagement #SMMP #ISGInsights
2025
Excited to share M&IW's latest #ISGInsights blog post: “Harnessing the Power of Data in Strategic Meetings Management Programs (SMMP)”
Data isn’t just for reporting. It’s the foundation for smarter decisions in meetings and events. In this post, we explore:
✅ Structuring data for action.
✅ Aligning collection with measurable goals.
✅ Embedding analytics into decision-making.
Plus, discover 3 steps to create a robust data strategy that delivers savings and drives positive business outcomes.
Read the full blog to learn more.
#ISGInsights #MeetingsManagement #EventStrategy
https://meetings-incentives.com/from-process-to-strategy-harnessing-the-power-of-data-in-strategic-meetings-management-programs-smmp/
2025
At Intent Strategy Group (ISG), we know that a successful Strategic Meetings Management Program (SMMP) starts with a strong data strategy. We work with organizations every day to transform raw data into actionable insights that deliver savings and influence corporate priorities.
In our latest ISG Insights blog, we share:
✔ How to structure data for action, not just reporting.
✔ Why aligning collection with measurable goals matters.
✔ How to embed analytics into decision-making processes.
Plus, we break down 3 steps to create a robust data strategy to elevate your SMMP.
Read the full blog ➡️ https://meetings-incentives.com/from-process-to-strategy-harnessing-the-power-of-data-in-strategic-meetings-management-programs-smmp/
💬 Have questions about your data strategy? Connect with me or comment below! I’d love to share insights from our work with leading organizations.
#SMMP #MeetingsManagement #EventStrategy #SMM
