Campaign
Hydro Industry "Clean Living" Ad Campaign
Description
Building off the success of last year’s “Beneath the Surface” ad campaign, which aimed to show that hydropower is more than clean energy, highlighting hydropower’s community benefits. The “Clean Living” ad will be seen across the United States this fall.
The "Clean Living" ad aims to push millennials to think beyond associating the concept of clean living with JUST what one eats and how they live; rather, to start thinking about clean energy in their everyday lives. Hydropower and pumped storage provide a 24/7 ready and reliable energy foundation allowing one to plug in EV's, TV's and more without thinking twice about whether the wind is blowing or the sun is shining.
While this ad will be seen across the United States, NHA encourages you to share the video with your colleagues, cutomers, family and friends, inspiring them to think about, "How does clean energy, like hydropower, play into my lifestyle?"
Download the ad, copy the posts below and use these ready-to-go gifs, or put your own spin on the ad's messaging. The point is, share this ad widely to help raise the visibility of hydropower and pumped storage's role in our "Clean Living" world.
For your reference, the script of the ad is:
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Clean living…Isn’t just about how you eat, or the house you keep. Today, it’s all about clean power - Like Hydropower and pumped storage, which along with wind and solar, powers our clean energy grid. Hydropower provides a reliable twenty-four / seven foundation, for those times when the wind isn’t blowing and the sun has set. So plug in that system. Stream that movie. And live your life with a clean energy conscience. That’s real clean living, powered by hydro.
Timeline
Reminders
Hashtags
- Clean Living Posts
- Download the Ad
Powers Our Grid GIF
Clean Energy Conscience GIF
Powering Our Community GIF