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The Washington State Health Care Authority (HCA) and the Washington State Department of Health (DOH) partnered to develop Not A Moment Wasted, a campaign aimed at increasing awareness among young adults about the risks and consequences of using alcohol and cannabis while promoting healthy strategies to help them cope with stress, anxiety, and social pressures.
The campaign features a series of videos that all direct to the campaign website: https://notamomentwasted.org/. Each asset is available for use with the following restrictions:
- The “Engage Your Senses” videos can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through November 15, 2024.
- The 15-second videos "Call it Cannabis" and "Show You Care" and 30-second videos "Boundaries" and "Breather" can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through March 28, 2025.
- The 15-second videos "Job Prospects" and Traffic Safety" can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through September 2, 2025.
- The 30-second radio ad "Mindful Music" can only be used on digital and broadcast radio stations in Washington State through September 2, 2025.
To request the password to this toolkit, please contact prevention@hca.wa.gov or Adriana Avelar (DOH) Adriana.Avelar@DOH.WA.GOV
