Campaign
Second Shot
Description
Use this Social Press Kit to help promote your screening event! Post to your followers on social media, tag partners who will be at your screening, and use our customizable screening invite.
Second Shot investigates the complexities of the US parole process through the lens of one of New York’s most examined murders of the early 90’s: a shootout on Christmas night during a screening of Godfather III. Through intimate storytelling from both the victim and perpetrator, the film exposes the impossibility of using punishment as a form of healing.
The film balances two perspectives: Chad Hall, whose 15-year-old younger brother, Tremain was killed Christmas night, 1990, and Lawrence Bartley, who at the age of 17, was convicted of that crime. Bolstered by experts within the criminal legal system, as well as the lived experiences of Chad and Lawrence, the film asks the question, is lifetime incarceration of minors the only form of currency that will repay the debt of a violent crime?
A Documentary Film by Andrew Michael Ellis // A TRANSFORM FILMS Production
Timeline
Key Dates
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Dec 7, 2022 - Virtual Premiere & Panel Discussion
Launch event for the National Social Impact Campaign for Second Shot
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March 21-27
Week of Solidarity with the Peoples Struggling against Racism and Racial Discrimination
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April 1-30
Second Chance Month
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May 1- 31
Mental Health Awareness Month
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October 1-31
Youth Justice Awareness Month
Reminders
Hashtags
- Juvenile Sentencing
- Restorative Justice
- Parole Process
- Healing
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Download
Sentencing Instagram Post #1
When Lawrence Bartley was tried as an adult at 17 and sentenced to 30 years to life, he devoted that time to better himself in ways he didn’t think possible. Join us [DATE] for a screening of Second Shot and witness the story behind Lawrence’s release and how he left behind the juvenile life sentence that many others are still serving. [LINK]
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Sentencing Instagram #2
Often unheard are the voices of those incarcerated as a juvenile, their families, and the families of those harmed. Follow this story of juvenile justice from both points of view at our screening of Second Shot on [DATE/LINK]
Specific Time or Duration -
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Sentencing Instagram #3
Children in adult institutions are at a higher risk of being sexually assaulted, beaten by staff, and attacked with a weapon. Join us for a screening of Second Shot [DATE], a documentary exploring the impacts of juvenile sentencing. [LINK]
Specific Time or Duration
Additional downloadable assets & housed media
Promotional Still 1
Promotional Still 2
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Education Instagram Post #1
Did you know prison education programs make it 48% less likely for an individual to be reincarcerated? See how one man's educational experience in prison changed his life at our screening of Second Shot on [DATE/LINK]
Specific Time or Duration -
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Education Instagram Post #2
Access to college-in-prison programs and financial aid is often out of an incarcerated individual's control. On [DATE] learn more about the positive effects of the prison education system at our screening of Second Shot. [LINK]
Specific Time or Duration -
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Education Instagram Post #3
How can a community benefit when we invest in restorative justice and second chance measures? Join our screening of Second Shot [DATE] to find out! [LINK]
Specific Time or Duration
Additional downloadable assets & housed media
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Download
Parole Instagram #1
Second Shot investigates the complexities of the US parole process through the lens of one of New York’s most examined murders of the early 90s. Join us for a screening and discussion [DATE/LINK].
Specific Time or Duration -
Download
Parole Instagram Post #2
Second Shot provides a glimpse into the complexities of the parole process, which is often misunderstood by those who experienced harm and their families. RSVP to our screening of the film on [DATE] to learn why we need parole transparency in our criminal justice system.
Specific Time or Duration - Download
Additional downloadable assets & housed media
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Download
Healing Instagram Post #1
Join us [DATE] for an exploration of healing, reconciliation, and forgiveness through intimate storytelling from both sides of one of New York’s most examined crimes. [LINK]
Specific Time or Duration -
Download
Healing Instagram Post #2
Second Shot asks the question, “Is lifetime incarceration of minors the only form of currency that will repay the debt of a violent crime?” You're invited to join our screening of the film on [DATE], followed by a discussion exploring forgiveness and healing. [LINK]
Specific Time or Duration - Download
