State Health & Value Strategies Social Press Kit

These resources are available to help states encourage renewal completions in the final months of the Medicaid continuous coverage unwinding. The messages within are informed by consumer research to determine the persuasiveness of message themes.

These resources have been prepared to support states during the simultaneous Medicaid unwinding and open enrollment period. States can use this content to communicate important Marketplace enrollment opportunities to consumers, including those that may transition from Medicaid coverage.

These resources are intended to help states navigate renewal and reinstatement communications, including outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish. The recommendations within are based on consumer research.

These template communications resources can be customized by states to encourage enrollees to prepare for the end of the continuous coverage requirement by updating their contact information, including phone numbers, mailing addresses, and email.

These resources can be used by states to communicate Marketplace coverage options to individuals who have recently lost Medicaid or CHIP coverage.

The following resources were developed to help states communicate coverage options for individuals who are newly eligible for Medicare.

These animated videos may be used by states to reach enrollees with important information about unwinding the Medicaid continuous coverage requirement. Videos are created in 15, 30, and 60-second lengths and are available in English and Spanish.

This section provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement.

The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.