State Health & Value Strategies Social Press Kit

These resources have been prepared to support states during the simultaneous Medicaid unwinding and open enrollment period. States can use this content to communicate important Marketplace enrollment opportunities to consumers, including those that may transition from Medicaid coverage.

These resources are intended to help states navigate renewal and reinstatement communications, including outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish. The recommendations within are based on consumer research.

These template communications resources can be customized by states to encourage enrollees to prepare for the end of the continuous coverage requirement by updating their contact information, including phone numbers, mailing addresses, and email.

This section provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement.

The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.