These template resources are designed to support state communications efforts.
States may utilize these materials, customizing where possible, to augment their efforts.
About State Health and Value Strategies
State Health and Value Strategies is a program of the Robert Wood Johnson Foundation.
The views expressed here do not necessarily reflect the views of the foundation.
These resources have been prepared to support states during the simultaneous Medicaid unwinding and open enrollment period. States can use this content to communicate important Marketplace enrollment opportunities to consumers, including those that may transition from Medicaid coverage.
Facebook Posts
Open Enrollment Graphic Facebook I — English
Open Enrollment Graphic Facebook II — English
Open Enrollment Graphic Facebook III — English
Open Enrollment Graphic Facebook IV — English
Open Enrollment Graphic Facebook V — English
Open Enrollment Graphic Facebook VI — English
Posts
Open Enrollment Graphic X I — English
Life changes. So make sure you’ve got a health plan that works for you and your wallet. [MARKETPLACE] will help you find a plan that covers everything from prescription medicines and doctor visits to mental health services. Enroll today: [WEBSITE].
Open Enrollment Graphic X II — English
With [MARKETPLACE], families save an average of [$X,XXX] on their health plan premiums. Visit [WEBSITE] to shop and compare health plans and get the financial help you need to keep your budget in check.
Open Enrollment Graphic X III — English
Protect your family from the unexpected. Health plans from [MARKETPLACE] cover important benefits, including doctor visits, prescription medicines, mental health services, and more. Enroll in a plan today, so you’re covered when you need it most.
Open Enrollment Graphic X IV — English
If you’re not sure about how to get health coverage, let us help you figure it out. Get free enrollment assistance by phone, online or in person – in multiple languages. Go to [WEBSITE] to find help near you, or call [XXX-XXX-XXXX].
Open Enrollment Graphic X V — English
The new year is right around the corner. Get a head start on your New Year’s resolutions and get a health plan today. You can enroll in a 2024 health plan through [MONTH] [DAY], [YEAR]. Check out your options at [WEBSITE].
Open Enrollment Graphic X VI — English
Did you or a family member recently lose Medicaid coverage? It’s worth exploring health plans through [MARKETPLACE], the official health insurance Marketplace of [STATE]. There’s a good chance you can get financial help to pay for your plan. Visit [WEBSITE].
Instagram
Open Enrollment Graphic Instagram I — English
Life changes. So make sure you’ve got a health plan that works for you and your wallet. [MARKETPLACE] will help you find a plan that covers everything from prescription medicines and doctor visits to mental health services. Enroll today: [WEBSITE].
Open Enrollment Graphic Instagram II — English
With [MARKETPLACE], families save an average of [$X,XXX] on their health plan premiums. Visit [WEBSITE] to shop and compare health plans and get the financial help you need to keep your budget in check.
Open Enrollment Graphic Instagram III — English
Protect your family from the unexpected. Health plans from [MARKETPLACE] cover important benefits, including doctor visits, prescription medicines, mental health services, and more. Enroll in a plan today, so you’re covered when you need it most.
Open Enrollment Graphic Instagram IV — English
If you’re not sure about how to get health coverage, let us help you figure it out. Get free enrollment assistance by phone, online or in person – in multiple languages. Go to [WEBSITE] to find help near you, or call [XXX-XXX-XXXX].
Open Enrollment Graphic Instagram V — English
The new year is right around the corner. Get a head start on your New Year’s resolutions and get a health plan today. You can enroll in a 2024 health plan through [MONTH] [DAY], [YEAR]. Check out your options at [WEBSITE].
Open Enrollment Graphic Instagram VI — English
Did you or a family member recently lose Medicaid coverage? It’s worth exploring health plans through [MARKETPLACE], the official health insurance Marketplace of [STATE]. There’s a good chance you can get financial help to pay for your plan. Visit [WEBSITE].
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Open Enrollment Graphic Facebook I — Spanish
Open Enrollment Graphic Facebook II — Spanish
Open Enrollment Graphic Facebook III — Spanish
Open Enrollment Graphic Facebook IV — Spanish
Open Enrollment Graphic Facebook V — Spanish
Open Enrollment Graphic Facebook VI — Spanish
Posts
Open Enrollment Graphic X I — Spanish
Hay muchos cambios en la vida, así que asegúrese de tener un seguro de salud que funcione para usted y su bolsillo. [MERCADO] le ayudará a encontrar un plan que cubra desde medicamentos recetados y visitas al médico hasta servicios de salud mental. Inscríbase hoy: [SITIO WEB].
Open Enrollment Graphic X II — Spanish
Con [MERCADO], las familias ahorran un promedio de [$X.XXX dólares] en las primas de su seguro de salud. Visite [SITIO WEB] para buscar y comparar planes de salud y obtener la ayuda financiera que necesita para mantener su presupuesto bajo control.
Open Enrollment Graphic X III — Spanish
Proteja a su familia de lo inesperado. Los planes de seguro de salud de [MERCADO] cubren beneficios importantes, que incluyendo visitas al médico, medicamentos recetados, servicios de salud mental y más. Inscríbase en un plan hoy para tener cobertura cuando más lo necesite.
Open Enrollment Graphic X IV — Spanish
Si no está seguro de cómo obtener cobertura médica, permítanos ayudarle. Obtenga asistencia gratuita para inscribirse por teléfono, en línea o en persona. Ayuda disponible en varios idiomas. Visite [SITIO WEB] para encontrar ayuda cerca de usted o llame al [XXX-XXX-XXXX].
Open Enrollment Graphic X V — Spanish
El nuevo año está a la vuelta de la esquina. Adelante sus resoluciones de Año Nuevo y obtenga un seguro de salud hoy. Puede inscribirse en un plan de seguro de salud para el 2024 hasta [MES] [DÍA] del [AÑO]. Consulte sus opciones en [SITIO WEB].
Open Enrollment Graphic X VI — Spanish
Usted o un miembro de su familia perdió recientemente su cobertura de Medicaid? Vale la pena explorar los planes de seguro de salud de [MERCADO], el mercado de seguros de salud oficial de [ESTADO]. Es muy probable que pueda obtener ayuda financiera para pagar su plan. Visite [SITIO WEB].
Instagram
Open Enrollment Graphic Instagram I — Spanish
Hay muchos cambios en la vida, así que asegúrese de tener un seguro de salud que funcione para usted y su bolsillo. [MERCADO] le ayudará a encontrar un plan que cubra desde medicamentos recetados y visitas al médico hasta servicios de salud mental. Inscríbase hoy: [SITIO WEB].
Open Enrollment Graphic Instagram II — Spanish
Con [MERCADO], las familias ahorran un promedio de [$X.XXX dólares] en las primas de su seguro de salud. Visite [SITIO WEB] para buscar y comparar planes de salud y obtener la ayuda financiera que necesita para mantener su presupuesto bajo control.
Open Enrollment Graphic Instagram III — Spanish
Proteja a su familia de lo inesperado. Los planes de seguro de salud de [MERCADO] cubren beneficios importantes, que incluyendo visitas al médico, medicamentos recetados, servicios de salud mental y más. Inscríbase en un plan hoy para tener cobertura cuando más lo necesite.
Open Enrollment Graphic Instagram IV — Spanish
Si no está seguro de cómo obtener cobertura médica, permítanos ayudarle. Obtenga asistencia gratuita para inscribirse por teléfono, en línea o en persona. Ayuda disponible en varios idiomas. Visite [SITIO WEB] para encontrar ayuda cerca de usted o llame al [XXX-XXX-XXXX].
Open Enrollment Graphic Instagram V — Spanish
El nuevo año está a la vuelta de la esquina. Adelante sus resoluciones de Año Nuevo y obtenga un seguro de salud hoy. Puede inscribirse en un plan de seguro de salud para el 2024 hasta [MES] [DÍA] del [AÑO]. Consulte sus opciones en [SITIO WEB].
Open Enrollment Graphic Instagram VI — Spanish
Usted o un miembro de su familia perdió recientemente su cobertura de Medicaid? Vale la pena explorar los planes de seguro de salud de [MERCADO], el mercado de seguros de salud oficial de [ESTADO]. Es muy probable que pueda obtener ayuda financiera para pagar su plan. Visite [SITIO WEB].
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Campaign Expand Collapse
Template Renewal Communications Materials
Description
These resources are intended to help states navigate renewal and reinstatement communications, including outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish. The recommendations within are based on consumer research.
Timeline
Reminders
Facebook Posts
Encourage Enrollees to Look for Mail Graphic Facebook I — English
Encourage Enrollees to Look for Mail Graphic Facebook II — English
Covered Services and Access to Care Facebook Graphic — English
Avoid Gaps in Coverage Facebook Graphic — English
Renewal Template Facebook Graphic — English
Posts
Encourage Enrollees to Look for Mail Graphic X I — English
[Insert copy]
Encourage Enrollees to Look for Mail Graphic X II — English
[Insert copy]
Covered Services and Access to Care Graphic X — English
[Insert copy]
Avoid Gaps in Coverage Graphic X — English
[Insert copy]
Renewal Template Graphic X — English
[Insert copy]
Instagram
Encourage Enrollees to Look for Mail Graphic Instagram I — English
[Insert copy]
Encourage Enrollees to Look for Mail Graphic Instagram II — English
[Insert copy]
Covered Services and Access to Care Graphic Instagram — English
[Insert copy]
Avoid Gaps in Coverage Graphic Instagram — English
[Insert copy]
Renewal Template Graphic Instagram — English
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Encourage Enrollees to Look for Mail Graphic Facebook I — Spanish
Encourage Enrollees to Look for Mail Graphic Facebook II — Spanish
Covered Services and Access to Care Graphic Facebook — Spanish
Avoid Gaps in Coverage Graphic Facebook — Spanish
Renewal Template Graphic Facebook — Spanish
Posts
Encourage Enrollees to Look for Mail Graphic X I — Spanish
[Insert copy]
Encourage Enrollees to Look for Mail Graphic X II — Spanish
[Insert copy]
Covered Services and Access to Care Graphic X — Spanish
[Insert copy]
Avoid Gaps in Coverage Graphic X — Spanish
[Insert copy]
Renewal Template Graphic X — Spanish
[Insert copy]
Instagram
Encourage Enrollees to Look for Mail Graphic Instagram I — Spanish
[Insert copy]
Encourage Enrollees to Look for Mail Graphic Instagram II — Spanish
[Insert copy]
Covered Services and Access to Care Graphic Instagram — Spanish
[Insert copy]
Avoid Gaps in Coverage Graphic Instagram — Spanish
[Insert copy]
Renewal Template Graphic Instagram — Spanish
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Social Graphic to Avoid Scams Facebook I — English
Social Graphic to Avoid Scams Facebook II —English
Social Graphic to Avoid Scams Facebook III — English
Posts
Social Graphic to Avoid Scams X I — English
[Insert Copy]
Social Graphic to Avoid Scams II X — English
[Insert copy]
Social Graphic to Avoid Scams X III — English
[Insert copy]
Instagram
Social Graphic to Avoid Scams Instagram I — English
[Insert copy]
Social Graphic to Avoid Scams Instagram II — English
[Insert copy]
Social Graphic to Avoid Scams Instagram III — English
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Social Graphic to Avoid Scams Facebook I — Spanish
Social Graphic to Avoid Scams Facebook II — Spanish
Social Graphic to Avoid Scams Facebook III — Spanish
Posts
Social Graphic to Avoid Scams X I — Spanish
[Insert copy]
Social Graphic to Avoid Scams X II — Spanish
[Insert copy]
Social Graphic to Avoid Scams X III — Spanish
[Insert copy]
Instagram
Social Graphic to Avoid Scams Instagram I — Spanish
[Insert copy]
Social Graphic to Avoid Scams Instagram II — Spanish
[Insert copy]
Social Graphic to Avoid Scams Instagram III — Spanish
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Kids & Families Mixed Eligibility Graphic Facebook I — English
Kids & Families Mixed Eligibility Graphic Facebook II — English
Posts
Kids & Families Mixed Eligibility Graphic X I — English
[Insert copy]
Kids & Families Mixed Eligibility Graphic X II — English
[Insert copy]
Instagram
Kids & Families Mixed Eligibility Graphic Instagram I — English
[Insert copy]
Kids & Families Mixed Eligibility Graphic Instagram II — English
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Kids & Families Mixed Eligibility Graphic Facebook I — Spanish
Kids & Families Mixed Eligibility Graphic Facebook II — Spanish
Posts
Kids & Families Mixed Eligibility Graphic X I — Spanish
[Insert copy]
Kids & Families Mixed Eligibility Graphic X II — Spanish
[Insert copy]
Instagram
Kids & Families Mixed Eligibility Graphic Instagram I — Spanish
[Insert copy]
Kids & Families Mixed Eligibility Graphic Instagram II — Spanish
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Campaign Expand Collapse
Messages for Enrollees to Update Contact Information
Description
These template communications resources can be customized by states to encourage enrollees to prepare for the end of the continuous coverage requirement by updating their contact information, including phone numbers, mailing addresses, and email.
Timeline
Reminders
Facebook Posts
Update Your Contact Information Graphic Facebook — English
Posts
Update Your Contact Information Graphic X — English
[Insert copy]
Instagram
Update Your Contact Information Graphic Instagram — English
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Update Your Contact Information Graphic Facebook — Spanish
Posts
Update Your Contact Information Graphic X — Spanish
[Insert copy]
Instagram
Update Your Contact Information Graphic Instagram — Spanish
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Campaign Expand Collapse
Messages for Marketplace & CHIP Transitioning Populations
Description
Timeline
Reminders
Facebook Posts
Marketplace Transition Graphic Facebook I — English
Marketplace Transition Graphic Facebook II — English
CHIP Transition Graphic Facebook — English
Posts
Marketplace Transition Graphic X I — English
[Insert copy]
Marketplace Transition Graphic X II — English
[Insert copy]
CHIP Transition Graphic X — English
[Insert copy]
Instagram
Marketplace Transition Graphic Instagram I — English
[Insert copy]
Marketplace Transition Graphic Instagram II— English
[Insert copy]
CHIP Transition Graphic Instagram — English
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Marketplace Transition Graphic Facebook I — Spanish
Marketplace Transition Graphic Facebook II — Spanish
CHIP Transition Graphic Facebook — Spanish
Posts
Marketplace Transition Graphic X I — Spanish
[Insert copy]
Marketplace Transition Graphic X II — Spanish
[Insert copy]
CHIP Transition X Graphic — Spanish
[Insert copy]
Instagram
Marketplace Transition Graphic Instagram I — Spanish
[Insert copy]
Marketplace Transition Graphic Instagram II — Spanish
[Insert copy]
CHIP Transition Graphic Instagram — Spanish
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Campaign Expand Collapse
Messages for Medicare Transitioning Populations
Description
Timeline
Reminders
Facebook Posts
Medicare Transition Graphic Facebook
Posts
Medicare Transition Graphic X
[Insert copy]
Instagram
Medicare Transition Graphic Instagram
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Campaign Expand Collapse
Enrollee Outreach Videos
Description
Timeline
Reminders
Facebook Posts
Enrollee Outreach Video :60 — English
Enrollee Outreach Video :30 — English
Enrollee Outreach Video :15 — English
Posts
Enrollee Outreach Video :60 — English
[Insert copy]
Enrollee Outreach Video :30 — English
[Insert copy]
Enrollee Outreach Video :15 — English
[Insert copy]
Instagram
Enrollee Outreach Video :60 — English
[Insert copy]
Enrollee Outreach Video :30 — English
[Insert copy]
Enrollee Outreach Video :15 — English
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Enrollee Outreach Video :60 — Spanish FB
Enrollee Outreach Video :30 — Spanish FB
Enrollee Outreach Video :15 — Spanish FB
Posts
Enrollee Outreach Video :60 — Spanish TW
[Insert copy]
Enrollee Outreach Video :30 — Spanish TW
[Insert copy]
Enrollee Outreach Video :15 — Spanish TW
[Insert copy]
Instagram
Enrollee Outreach Video :60 — Spanish IG
[Insert copy]
Enrollee Outreach Video :30 — Spanish IG
[Insert copy]
Enrollee Outreach Video :15 — Spanish IG
[Insert copy]
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Campaign Expand Collapse
Communications Planning Materials
Description
This section provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement.
The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.
Timeline
Reminders
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media