State Health and Value Strategies is a program of the Robert Wood Johnson Foundation.
The views expressed here do not necessarily reflect the views of the Foundation.
This section provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement.
The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.
These template communications resources can be customized by states to encourage enrollees to prepare for the end of the continuous coverage requirement by updating their contact information, including phone numbers, mailing addresses, and email.
Facebook Posts
Update Your Contact Information Facebook Graphic - English
Update Your Contact Information Facebook Graphic - Spanish
Tweets
Update Your Contact Information Twitter Graphic - English
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Update Your Contact Information Twitter Graphic - Spanish
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Instagram
Update Your Contact Information Instagram Graphic - English
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Update Your Contact Information Instagram Graphic - Spanish
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Linkedin
Social Templates
Additional downloadable assets & housed media
Campaign
Phase III: Renew
Description
These resources are intended to help states consider prioritizing renewals and outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish.
The documents include reasoning why states should prioritize certain enrollees, like pregnant women or people with disabilities, and recommended messages to use in direct-to-consumer communications to these groups of enrollees. The recommendations within are based on consumer research.
Timeline
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Encourage Enrollees to Look for Mail Facebook Graphic I
Encourage Enrollees to Look for Mail Facebook Graphic II
Tweets
Encourage Enrollees to Look for Mail Twitter Graphic I
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Encourage Enrollees to Look for Mail Twitter Graphic II
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Instagram
Encourage Enrollees to Look for Mail Instagram Graphic I
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Encourage Enrollees to Look for Mail Instagram Graphic II
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Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Covered Services and Access to Care Facebook Graphic
Tweets
Covered Services and Access to Care Twitter Graphic
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Instagram
Covered Services and Access to Care Instagram Graphic
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Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Avoid Gaps in Coverage Facebook Graphic
Tweets
Avoid Gaps in Coverage Twitter Graphic
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Instagram
Avoid Gaps in Coverage Instagram Graphic
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Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Renewal Template Facebook Graphic - English
Renewal Template Facebook Graphic - Spanish
Tweets
Renewal Template Twitter Graphic - English
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Renewal Template Twitter Graphic - Spanish
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Instagram
Renewal Template Instagram Graphic - English
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Renewal Template Instagram Graphic - Spanish
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Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Medicare Transition Facebook Graphic
Tweets
Medicare Transition Twitter Graphic
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Instagram
Medicare Transition Instagram Graphic
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Linkedin
Social Templates
Additional downloadable assets & housed media