These template communications resources are designed to support states in their efforts to renew Medicaid during
the continuous coverage unwinding. States may utilize these materials, customizing where possible, to augment their efforts.
About State Health and Value Strategies
State Health and Value Strategies is a program of the Robert Wood Johnson Foundation.
The views expressed here do not necessarily reflect the views of the foundation.
These resources are intended to help states consider prioritizing renewals and outreach to at-risk enrollee populations with tailored messaging that is meant for specific audiences in English and Spanish.
The documents include reasoning why states should prioritize certain enrollees, like pregnant women or people with disabilities, and recommended messages to use in direct-to-consumer communications to these groups of enrollees. The recommendations within are based on consumer research.
Facebook Posts
Encourage Enrollees to Look for Mail Facebook Graphic I - English
Encourage Enrollees to Look for Mail Facebook Graphic II - English
Covered Services and Access to Care Facebook Graphic - English
Avoid Gaps in Coverage Facebook Graphic - English
Renewal Template Facebook Graphic - English
Tweets
Encourage Enrollees to Look for Mail Twitter Graphic I - English
[Insert copy]
Encourage Enrollees to Look for Mail Twitter Graphic II - English
[Insert copy]
Covered Services and Access to Care Twitter Graphic - English
[Insert copy]
Avoid Gaps in Coverage Twitter Graphic - English
[Insert copy]
Renewal Template Twitter Graphic - English
[Insert copy]
Instagram
Encourage Enrollees to Look for Mail Instagram Graphic I - English
[Insert copy]
Encourage Enrollees to Look for Mail Instagram Graphic II - English
[Insert copy]
Covered Services and Access to Care Instagram Graphic - English
[Insert copy]
Avoid Gaps in Coverage Instagram Graphic - English
[Insert copy]
Renewal Template Instagram Graphic - English
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Encourage Enrollees to Look for Mail Facebook Graphic I - Spanish
Encourage Enrollees to Look for Mail Facebook Graphic II - Spanish
Covered Services and Access to Care Facebook Graphic - Spanish
Avoid Gaps in Coverage Facebook Graphic - Spanish
Renewal Template Facebook Graphic - Spanish
Tweets
Encourage Enrollees to Look for Mail Twitter Graphic I - Spanish
[Insert copy]
Encourage Enrollees to Look for Mail Twitter Graphic II- Spanish
[Insert copy]
Covered Services and Access to Care Twitter Graphic - Spanish
[Insert copy]
Avoid Gaps in Coverage Twitter Graphic - Spanish
[Insert copy]
Renewal Template Twitter Graphic - Spanish
[Insert copy]
Instagram
Encourage Enrollees to Look for Mail Instagram Graphic I - Spanish
[Insert copy]
Encourage Enrollees to Look for Mail Instagram Graphic II - Spanish
[Insert copy]
Covered Services and Access to Care Instagram Graphic - Spanish
[Insert copy]
Avoid Gaps in Coverage Instagram Graphic - Spanish
[Insert copy]
Renewal Template Instagram Graphic - Spanish
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Social Graphic to Avoid Scams I - Facebook English
Social Graphic to Avoid Scams II - Facebook English
Social Graphic to Avoid Scams III - Facebook English
Tweets
Social Graphic to Avoid Scams I - Twitter English
[Insert Copy]
Social Graphic to Avoid Scams II - Twitter English
[Insert copy]
Social Graphic to Avoid Scams III - Twitter English
[Insert copy]
Instagram
Social Graphic to Avoid Scams I - Instagram English
[Insert copy]
Social Graphic to Avoid Scams II - Instagram English
[Insert copy]
Social Graphic to Avoid Scams III - Instagram English
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Social Graphic to Avoid Scams I - Facebook Spanish
Social Graphic to Avoid Scams II - Facebook Spanish
Social Graphic to Avoid Scams III - Facebook Spanish
Tweets
Social Graphic to Avoid Scams I - Twitter Spanish
[Insert copy]
Social Graphic to Avoid Scams II - Twitter Spanish
[Insert copy]
Social Graphic to Avoid Scams III - Twitter Spanish
[Insert copy]
Instagram
Social Graphic to Avoid Scams I - Instagram Spanish
[Insert copy]
Social Graphic to Avoid Scams II - Instagram Spanish
[Insert copy]
Social Graphic to Avoid Scams III - Instagram Spanish
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Campaign
Messages for Enrollees to Update Contact Information
Description
These template communications resources can be customized by states to encourage enrollees to prepare for the end of the continuous coverage requirement by updating their contact information, including phone numbers, mailing addresses, and email.
Timeline
Facebook Posts
Update Your Contact Information Facebook Graphic - English
Tweets
Update Your Contact Information Twitter Graphic - English
[Insert copy]
Instagram
Update Your Contact Information Instagram Graphic - English
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Update Your Contact Information Facebook Graphic - Spanish
Tweets
Update Your Contact Information Twitter Graphic - Spanish
[Insert copy]
Instagram
Update Your Contact Information Instagram Graphic - Spanish
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Campaign
Messages for Marketplace & CHIP Transitioning Populations
Description
Timeline
Facebook Posts
Marketplace Transition Facebook Graphic I - English
Marketplace Transition Facebook Graphic II - English
CHIP Transition Facebook Graphic - English
Tweets
Marketplace Transition Twitter Graphic I - English
[Insert copy]
Marketplace Transition Twitter Graphic II - English
[Insert copy]
CHIP Transition Twitter Graphic - English
[Insert copy]
Instagram
Marketplace Transition Instagram Graphic I - English
[Insert copy]
Marketplace Transition Instagram Graphic II - English
[Insert copy]
CHIP Transition Instagram Graphic - English
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Marketplace Transition Facebook Graphic I - Spanish
Marketplace Transition Facebook Graphic II - Spanish
CHIP Transition Facebook Graphic - Spanish
Tweets
Marketplace Transition Twitter Graphic I - Spanish
[Insert copy]
Marketplace Transition Twitter Graphic II - Spanish
[Insert copy]
CHIP Transition Twitter Graphic - Spanish
[Insert copy]
Instagram
Marketplace Transition Instagram Graphic I - Spanish
[Insert copy]
Marketplace Transition Instagram Graphic II - Spanish
[Insert copy]
CHIP Transition Instagram Graphic - Spanish
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Campaign
Messages for Medicare Transitioning Populations
Description
Timeline
Facebook Posts
Medicare Transition Facebook Graphic
Tweets
Medicare Transition Twitter Graphic
[Insert copy]
Instagram
Medicare Transition Instagram Graphic
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Campaign
Enrollee Outreach Videos
Description
Timeline
Facebook Posts
Enrollee Outreach Video :60 - English
Enrollee Outreach Video :30 - English
Enrollee Outreach Video :15 - English
Tweets
Enrollee Outreach Video :60 - English
[Insert copy]
Enrollee Outreach Video :30 - English
[Insert copy]
Enrollee Outreach Video :15 - English
[Insert copy]
Instagram
Enrollee Outreach Video :60 - English
[Insert copy]
Enrollee Outreach Video :30 - English
[Insert copy]
Enrollee Outreach Video :15 - English
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Enrollee Outreach Video :60 - Spanish FB
Enrollee Outreach Video :30 - Spanish FB
Enrollee Outreach Video :15 - Spanish FB
Tweets
Enrollee Outreach Video :60 - Spanish TW
[Insert copy]
Enrollee Outreach Video :30 - Spanish TW
[Insert copy]
Enrollee Outreach Video :15 - Spanish TW
[Insert copy]
Instagram
Enrollee Outreach Video :60 - Spanish IG
[Insert copy]
Enrollee Outreach Video :30 - Spanish IG
[Insert copy]
Enrollee Outreach Video :15 - Spanish IG
[Insert copy]
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Campaign
Communications Planning Materials
Description
This section provides communications resources designed to support states as they prepare for the various stages of work needed to inform stakeholders and consumers about the upcoming end of the Medicaid continuous coverage requirement.
The end of the Medicaid continuous coverage requirement presents states with tremendous opportunities to keep individuals enrolled in Medicaid or transition to another form of health coverage.
Timeline
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media
Facebook Posts
Tweets
Instagram
Linkedin
TikTok
Social Templates
Additional downloadable assets & housed media