This toolkit is designed to help both solar installers and customers advocate for the protection of solar rights. By sharing it with your network, you can play a vital role in ensuring that key policies, including tax credits and incentives, remain in place. The toolkit provides guidance on how customers can contact elected officials and make their voices heard.
Inside the press kit, you’ll find:
Additionally, we’ve included content for individuals to share their personal experiences—whether they’re concerned about keeping jobs in the solar industry or want to highlight the benefits they’ve seen from solar investments.
Use this toolkit to take action and protect the future of solar!
How Should We Talk About This?
✔ Say this: Talk about the people impacted and your business - cutting local solar projects and stopping vendor payments.
❌ Avoid this: Spending freezes or budget negotiations, making this about cutting spending or processes.
Stay away from terms like: Inflation Reduction Act (IRA), green, clean, or climate—these can be distractions from the real issue.
How to Talk About the Impact
Make it personal and local:
✅ Jobs: Cutting solar investments means losing good-paying American jobs.
✅ Lower Costs: These programs help families save money.
✅ Manufacturing: Keeping American industries strong instead of relying on foreign suppliers.
✅ Energy Independence: Protecting U.S. energy resources instead of depending on other countries.
Saving money for families and local businesses
Creating jobs
Republicans and Democrats support it
Spring 2025