This toolkit is designed to help both solar installers and customers advocate for the protection of solar rights. By sharing it with your network, you can play a vital role in ensuring that key policies, including tax credits and incentives, remain in place. The toolkit provides guidance on how customers can contact elected officials and make their voices heard.

Inside the press kit, you’ll find:

General talking points on why maintaining solar investments is crucial
Draft social media posts to encourage action
Messaging to help individuals and businesses share their stories

Additionally, we’ve included content for individuals to share their personal experiences—whether they’re concerned about keeping jobs in the solar industry or want to highlight the benefits they’ve seen from solar investments.

Use this toolkit to take action and protect the future of solar!

How Should We Talk About This?
✔ Say this: Talk about the people impacted and your business - cutting local solar projects and stopping vendor payments.

❌ Avoid this: Spending freezes or budget negotiations, making this about cutting spending or processes.

How to Talk About the Impact
Make it personal and local:
✅ Jobs: Cutting solar investments means losing good-paying American jobs.
✅ Lower Costs: These programs help families save money.
✅ Manufacturing: Keeping American industries strong instead of relying on foreign suppliers.
✅ Energy Independence: Protecting U.S. energy resources instead of depending on other countries.

Saving money for families and local businesses:

Going solar helps families and local businesses save money by taking control of where their energy comes from.
More local solar energy benefits everyone by generating energy where and when it’s needed the most.
Money saved on electricity bills is then invested on other needs, strengthening local communities and economies.

Creating jobs:

Federal investments in solar energy have created more than 330,000 jobs across the country.
Solar federal policies are boosting job opportunities by expanding domestic solar and other clean energy manufacturing.

Republicans and Democrats support it:

In these divided times, solar is something that everyone can get behind.
Majorities of Republicans, Democrats, and independents support federal investments in solar energy.
That’s why 18 Republican House members (the “Garabino” letter) have urged Speaker Johnson to maintain many federal clean energy provisions.
SUNs national network of solar owners includes more than 1 million solar supporters. Republicans, Democrats and Independents. We come from urban, suburban, and extremely rural areas. We may have very different political beliefs but we all agree that solar is a practical, local solution to lower energy costs, and higher energy resiliency.

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