Many organizations have immediate information they need to make sure is front and center and made very clear.
There is a good chance that this campaign is going to run for a specific period of time. The "TIMELINE" feature enables you to communicate this time period so your audience knows when to use this content.
Add in a description of your event here so your audience knows what's going on.
Oh - and this is pretty awesome... everything you're looking at, you have control over. So you can remove these dates at any time, on the fly