We are all aging. Whether you’re an older adult, a caregiver, or someone planning for the future, aging is a shared experience. For Older Californians Month 2025, we’re flipping the script — moving away from outdated stereotypes to celebrate aging as a time of strength, growth, and continued contribution.
This outreach toolkit is designed to help you start the conversation. Use the materials provided to engage your networks and spark meaningful discussions. The toolkit includes social media content and reels, a sample press release and newsletter article, and links to additional resources.
This year’s campaign brings together two complementary efforts:
Together, these efforts reinforce the message that older adults deserve a seat at the table — not just to be talked about, but to help lead the conversation.
👩🏽‍💻 Too old to learn new things? Think again!
Older adults are embracing lifelong learning, picking up new hobbies, and staying connected.
Start the conversation about tech access and support. CDA offers resources to help older adults stay engaged.
đź”— https://bit.ly/4jtt9Qh
🛑 Caregiving for an older adult means doing everything for them? Not always!
It’s not about taking over — it’s about supporting independence. Many older adults make their own decisions & may need some help.
Start the conversation & explore resources.
đź”— https://bit.ly/4jq60yc
🌍 Experience matters. Older adults are changing lives through volunteering.
They bring wisdom, experience & passion to their communities — from mentoring to advocacy to navigating healthcare. Their contributions make a real impact.
đź”— https://bit.ly/3zKDVg3
🧠Memory loss is just part of aging? Not necessarily!
Some changes happen with age, but dementia isn’t a normal part of aging. Early detection helps. CDA connects older adults & caregivers to resources for brain health.
Start the conversation today.
đź”— https://bit.ly/4i61NOX
🌪️ In a disaster, are older adults always at risk? Not necessarily!
With the right plans, tools & support, older Californians can stay safe & independent.
Start the conversation about preparedness & explore CDA resources for older adults & caregivers.
đź”— https://bit.ly/3EgPvWa
👩🏽‍💻 Too old to learn new things? Think again!
The idea that older adults can’t keep up with technology or new skills is outdated. Many are embracing lifelong learning, picking up new hobbies, and staying connected online.
Start the conversation about tech access and making sure everyone has the tools and support they need. CDA provides resources to help older adults stay engaged and informed.
đź”— https://bit.ly/4jtt9Qh
🛑 Caregiving for an older adult means doing everything for them? Not always!
Caregiving isn’t about taking over; it’s about supporting independence. Many older adults make their own decisions and may need a little help along the way.
Start the conversation about caregiving and explore resources that empower older adults while supporting caregivers.
đź”— https://bit.ly/4jq60yc
🌍 Experience matters. Older adults are changing lives through volunteering.
Older adults bring wisdom, experience, and passion to their communities every day. From mentoring and advocacy to helping others navigate healthcare, their contributions make a real impact.
đź”— https://bit.ly/3zKDVg3
🧠Memory loss is just part of aging? Not necessarily!
While some cognitive changes can happen over time, dementia is not a normal part of aging. Early detection and support can make a difference.
CDA connects older adults and caregivers to resources for brain health and memory care.
Start the conversation about brain health today!
đź”— https://bit.ly/4i61NOX
🌪️ In a disaster, are older adults always at risk? Not necessarily!
With the right plans, tools, and support, older Californians can stay safe and independent during emergencies.
Start the conversation about preparedness and check out CDA’s resources for older adults and caregivers. Be ready, stay safe!
đź”— https://bit.ly/3EgPvWa
👩🏽‍💻 Too old to learn new things? Think again!
The idea that older adults can’t keep up with technology or new skills is outdated. Many are embracing lifelong learning, picking up new hobbies, and staying connected online.
Start the conversation about tech access and making sure everyone has the tools and support they need. CDA provides resources to help older adults stay engaged and informed.
đź”— https://bit.ly/4jtt9Qh
🛑 Caregiving for an older adult means doing everything for them? Not always!
Caregiving isn’t about taking over; it’s about supporting independence. Many older adults make their own decisions and may need a little help along the way.
Start the conversation about caregiving and explore resources that empower older adults while supporting caregivers.
đź”— https://bit.ly/4jq60yc
🌍 Experience matters. Older adults are changing lives through volunteering.
Older adults bring wisdom, experience, and passion to their communities every day. From mentoring and advocacy to helping others navigate healthcare, their contributions make a real impact.
đź”— https://bit.ly/3zKDVg3
🧠Memory loss is just part of aging? Not necessarily!
While some cognitive changes can happen over time, dementia is not a normal part of aging. Early detection and support can make a difference. CDA connects older adults and caregivers to resources for brain health and memory care.
Start the conversation about brain health today!
đź”— https://bit.ly/4i61NOX
🌪️ In a disaster, are older adults always at risk? Not necessarily!
With the right plans, tools, and support, older Californians can stay safe and independent during emergencies.
Start the conversation about preparedness and check out CDA’s resources for older adults and caregivers. Be ready, stay safe!
đź”— https://bit.ly/3EgPvWa
🌟 This Older Californians Month, let’s flip the script.
Instead of “tidal wave” or “tsunami,” try: “As Americans live longer and healthier lives…”
See how to shift the conversation: https://bit.ly/3yjDr3p
🌟 Let’s flip the script on aging.
Instead of focusing on “choice” or “planning,”
âś… Try:
“Let’s find creative solutions to ensure we can all thrive as we age.”
Because aging well takes more than willpower — it takes community.
đź”— https://bit.ly/3yjDr3p
Instead of “the elderly” or “aging dependents,” say “older adults” or “we as we age.”
Inclusive language helps reframe how we view aging — and each other.
đź”— https://bit.ly/3yjDr3p
Let’s move beyond the idea of “fighting aging.”
Aging is how we grow, share, and lead — together.
đź”— https://bit.ly/3yjDr3p
🌟 This Older Californians Month, let’s flip the script.
Instead of describing the growing number of older adults with terms like “tidal wave” or “tsunami,” try this:
“As Americans live longer and healthier lives…”
How we talk about aging matters. Let’s use language that reflects the value and vitality of older Californians.
Explore the Quick Start Guide to help reframe the conversation: https://bit.ly/3yjDr3p
🌟 Let’s start the conversation this Older Californians Month.
Instead of focusing only on words like “choice,” “planning,” or “control” when talking about aging.
âś… Try this:
“Let’s find creative solutions to ensure we can all thrive as we age.”
Aging well isn’t just about what one person does. It also depends on support from our communities, workplaces, and families.
Let’s flip the script — and make sure no one ages alone.
🧠Learn more in the Quick Start Guide: https://bit.ly/3yjDr3p
đź“Ł Words shape perceptions.
Say this ➡️ “older people” or “we as we age”
Not this ❌ “seniors” or “the elderly”
Let’s talk about aging in a way that includes all of us.
Check out the Quick Start Guide: https://bit.ly/3yjDr3p
📣 Aging isn’t a fight.
It’s momentum. It’s wisdom. It’s community.
Let’s show what aging really looks like: growth, purpose, and strength.
Explore the Quick Start Guide to help reframe the conversation: https://bit.ly/3yjDr3p
🌟 This Older Californians Month, let’s flip the script.
Instead of describing the growing number of older adults with terms like “tidal wave” or “tsunami,” try this:
“As Americans live longer and healthier lives…”
How we talk about aging matters. Let’s use language that reflects the value and vitality of older Californians.
Explore the Quick Start Guide to help reframe the conversation: https://bit.ly/3yjDr3p
May is Older Californians Month — a good time to rethink how we talk about aging.
Instead of emphasizing “choice,” “planning,” or “control,”
âś… Try:
“Let’s find creative solutions to ensure we can all thrive as we age.”
Aging is not just about personal decisions. It’s about the support, services, and environments that help people stay safe, connected, and valued.
By shifting our language, we encourage communities to build systems that work for everyone.
Learn how to reframe the conversation:
https://bit.ly/3yjDr3p
📣 Words matter. This Older Californians Month, let’s flip the script on how we talk about aging.
Instead of using terms like “seniors” or “the elderly,” try saying “older adults” or “older Californians.” Even better? Use inclusive language like we and us to recognize that aging is something we all experience.
Let’s reframe aging with dignity, accuracy, and respect.
Learn more in the Quick Start Guide: https://bit.ly/3yjDr3p
💬 Let’s stop framing aging as a “battle.”
Aging isn’t something we fight — it’s a journey that builds momentum. It’s how we gain new skills, insight, and purpose that we can share with our communities.
This Older Californians Month, help us flip the script and reframe aging as growth, not decline.
Learn how to reframe the conversation:
https://bit.ly/3yjDr3p
