As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative:
https://truthinitiative.org/tobacco-starring-role
Campaign
Screens & Streaming
Description
With streaming entertainment options growing in popularity and with nearly every Best Picture nominee at the 2023 Academy Awards featuring smoking, a new report shows continued high levels of tobacco imagery across TV shows, movies, and music videos, even as peer-reviewed research shows on-screen exposure to these images makes young people three times more likely to start vaping nicotine. “Tobacco’s Starring Role,” Truth Initiative’s fifth annual “While You Were Streaming” study of the most popular on-screen entertainment among 15- to 24-year-olds, found that 25 million young people were exposed to tobacco imagery on top television shows, along with a separate 24.9 million through top box office movies. The report also analyzed chart-topping music videos featuring tobacco depictions, which were collectively viewed over two billion times on YouTube. This is cause for serious concern given more than 2.5 million high school and middle school students in the U.S. used e-cigarettes in 2022, according to the National Youth Tobacco Survey (NYTS) with 46% of a high schoolers who vape doing so almost daily.
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- While You Were Streaming Video
- While You Were Streaming 2022 Report
- While You Streaming 2022 Press Release
- Variety Op-Ed by Robin Koval - Smoking Still Hogs the Spotlight at the Oscars
- More Tobacco Imagery in Oscar Nominees
- Nicotine On Demand
- Tobacco in Pop Culture
- Action needed: Tobacco in Pop Culture
- Tobacco imagery lights up Oscars
- Pervasive tobacco imagery on screen endangers youth and demands action
- Smoking in Movies: 2020
Timeline
Hashtags
- While You Were Streaming
- 2023 Grammys
- Evergreen Content
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Quote 1
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
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Quote 2
Imagery *does* have influence. Learn the facts, and what you can do to help protect young people.
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Senators Post
There is still work to be done, and these Senators pushing change from studios are helping us get there. @SenBlumenthal @SenMarkey @VanHollenForMD
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Tobacco's starring role
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report.
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Tobacco's starring role
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report.
https://truthinitiative.org/tobacco-starring-roleSpecific Time or Duration -
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Tobacco's starring role
With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role
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Oscars Images
Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅At least 26 nominated films contain tobacco.
Learn more about Tobacco's Starring Role from @truthinitiative at https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-yearSpecific Time or Duration -
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Showtime 1
What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role
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Showtime 2
It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role
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Netflix 1
Big Tobacco is pretty excited by these 2022 @netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role
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Netflix 2
This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role
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Fox 1
There is still work to be done getting tobacco off screens, especially in animated shows like @TheSimpsons and @FamilyGuyonFOX. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
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