Truth Initiative

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Tobacco-Free Screens
Description
With streaming entertainment options growing in popularity and with nearly every Best Picture nominee at the 2023 Academy Awards featuring smoking, a new report shows continued high levels of tobacco imagery across TV shows, movies, and music videos, even as peer-reviewed research shows on-screen exposure to these images makes young people three times more likely to start vaping nicotine. “Tobacco’s Starring Role,” Truth Initiative’s fifth annual “While You Were Streaming” study of the most popular on-screen entertainment among 15- to 24-year-olds, found that 25 million young people were exposed to tobacco imagery on top television shows, along with a separate 24.9 million through top box office movies. The report also analyzed chart-topping music videos featuring tobacco depictions, which were collectively viewed over two billion times on YouTube. This is cause for serious concern given more than 2.5 million high school and middle school students in the U.S. used e-cigarettes in 2022, according to the National Youth Tobacco Survey (NYTS) with 46% of a high schoolers who vape doing so almost daily.

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Impact Series: Tobacco-Free Screens

Tobacco-Free Screens Video

While You Were Streaming Video

While You Were Streaming 2022 Report

While You Streaming 2022 Press Release

Variety Op-Ed by Robin Koval - Smoking Still Hogs the Spotlight at the Oscars

More Tobacco Imagery in Oscar Nominees

Nicotine On Demand

Tobacco in Pop Culture

Action needed: Tobacco in Pop Culture

Tobacco imagery lights up Oscars

Pervasive tobacco imagery on screen endangers youth and demands action

Smoking in Movies: 2020
Timeline
Reminders
Hashtags

#truthinsights |
- Tobacco-Free Screens 2022 Report
- 2023 Grammys
- Evergreen Content
- 2023 Emmy Nominees
Facebook Posts

Tobacco’s starring role

As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative: https://truthinitiative.org/tobacco-starring-role

As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative:
https://truthinitiative.org/tobacco-starring-role

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Tobacco’s starring role

The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from Truth Initiative shows more: https://truthinitiative.org/tobacco-starring-role

The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from Truth Initiative shows more:
https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

The 2022 While You Were Streaming report is here! Read more from Truth Initiative: https://truthinitiative.org/tobacco-starring-role

The 2022 While You Were Streaming report is here! Read more from Truth Initiative:
https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like Showtime, Netflix, and Fox still letting it happen? https://truthinitiative.org/tobacco-starring-role

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like Showtime, Netflix, and Fox still letting it happen?
https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role. https://truthinitiative.org/tobacco-starring-role

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.
https://truthinitiative.org/tobacco-starring-role

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Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role. https://truthinitiative.org/tobacco-starring-role

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role

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Video 1

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role. https://truthinitiative.org/tobacco-starring-role

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role

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Video 1

Latest Oscar stats via NORC: ✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations). ✅Last year, 23 Oscar-nominated movies contain tobacco imagery. ✅Out of films coded so far, 25 nominated films contain tobacco. Learn more in the full 2022 report: https://truthinitiative.org/tobacco-starring-role

Latest Oscar stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.
Learn more in the full 2022 report:
https://truthinitiative.org/tobacco-starring-role

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Video 2 - Shameless

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved.

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved.

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Video 2 - Shameless

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.

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Oscars 1

Watching the #Oscars this Sunday? As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative: https://truthinitiative.org/tobacco-starring-role

Watching the #Oscars this Sunday? As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative:
https://truthinitiative.org/tobacco-starring-role

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Quote 1

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

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Quote 2

Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role

Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role

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Senators Post

There is still work to be done, and Senators Blumenthal, Markey, and Van Hollen pushing change from studios are helping us get there.

There is still work to be done, and Senators Blumenthal, Markey, and Van Hollen pushing change from studios are helping us get there.

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Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

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Latest #Oscars stats via NORC: ✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations). ✅Last year, 23 Oscar-nominated movies contain tobacco imagery. ✅Out of films coded so far, 25 nominated films contain tobacco. Learn more about Tobacco's Starring Role from Truth Initiative: https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.

Learn more about Tobacco's Starring Role from Truth Initiative:
https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

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Showtime 1

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Read the full report: https://truthinitiative.org/tobacco-starring-role

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Read the full report: https://truthinitiative.org/tobacco-starring-role

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Showtime 2

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

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Netflix 1

Big Tobacco is pretty excited by these 2022 Netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

Big Tobacco is pretty excited by these 2022 Netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

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Netflix 2

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

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Fox 1

There is still work to be done getting tobacco off screens, especially in animated shows like The Simpsons and Family Guy. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

There is still work to be done getting tobacco off screens, especially in animated shows like The Simpsons and Family Guy. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

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While You Were Streaming Video

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role. https://youtu.be/IHQFCh0mPHE

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://youtu.be/IHQFCh0mPHE

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Share on Facebook Post to timeline

Oscar Article Share

Latest #Oscars stats via NORC: ✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations). ✅Last year, 23 Oscar-nominated movies contain tobacco imagery. ✅Out of films coded so far, 25 nominated films contain tobacco. Learn more about Tobacco's Starring Role from Truth Initiative: https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.

Learn more about Tobacco's Starring Role from Truth Initiative:
https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

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Tobacco-Free Screens Impact Series

With on-screen entertainment options continuing to grow in popularity and offerings, the tobacco industry continues to maintain its recurring and often starr...

With on-screen entertainment options continuing to grow in popularity and offerings, the tobacco industry continues to maintain its recurring and often starr...

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Tobacco-Free Screens Impact Series

Advocates and elected officials alike are calling on entertainment companies and celebrities to better understand the consequences of tobacco imagery and refuse to allow their platforms to help the tobacco industry put a new generation at risk for a lifetime of nicotine addiction. #truthinsights https://youtu.be/PC1jeyZ4QuY

Advocates and elected officials alike are calling on entertainment companies and celebrities to better understand the consequences of tobacco imagery and refuse to allow their platforms to help the tobacco industry put a new generation at risk for a lifetime of nicotine addiction. #truthinsights
https://youtu.be/PC1jeyZ4QuY

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Posts

Tobacco's starring role

As more than 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from @truthinitiative: https://truthinitiative.org/tobacco-starring-role

As more than 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from @truthinitiative:
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from @truthinitiative shows more: https://truthinitiative.org/tobacco-starring-role

The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from @truthinitiative shows more:
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

The 2022 While You Were Streaming report is here! Read more from @truthinitiative: https://truthinitiative.org/tobacco-starring-role

The 2022 While You Were Streaming report is here! Read more from @truthinitiative:
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like @Showtime, @netflix, and @FOXTV still letting it happen? https://truthinitiative.org/tobacco-starring-role

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like @Showtime, @netflix, and @FOXTV still letting it happen?
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role. https://truthinitiative.org/tobacco-starring-role

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role. https://truthinitiative.org/tobacco-starring-role

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Quote 1

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Quote 2

Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role

Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Senators Post

There is still work to be done, and these Senators pushing change from studios are helping us get there. @SenBlumenthal @SenMarkey @VanHollenForMD

There is still work to be done, and these Senators pushing change from studios are helping us get there. @SenBlumenthal @SenMarkey @VanHollenForMD

Specific Time / Duration

Post

Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Tobacco's starring role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Oscars Graphics

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. Learn more about Tobacco's Starring Role in the #Oscars & more: https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. Learn more about Tobacco's Starring Role in the #Oscars & more:
https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Showtime 1

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Showtime 2

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Netflix 1

Big Tobacco is pretty excited by these 2022 @netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

Big Tobacco is pretty excited by these 2022 @netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Netflix 2

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

Fox 1

There is still work to be done getting tobacco off screens, especially in animated shows like @TheSimpsons and @FamilyGuyonFOX. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

There is still work to be done getting tobacco off screens, especially in animated shows like @TheSimpsons and @FamilyGuyonFOX. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Post

While You Were Streaming Video

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role. https://youtu.be/IHQFCh0mPHE

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://youtu.be/IHQFCh0mPHE

Specific Time / Duration

Post

Tobacco Imagery Featured in More Movies This Year

Latest #Oscars stats via @NORCNews: ✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations). ✅Last year, 23 Oscar-nominated movies contain tobacco imagery. ✅At least 25 nominated films contain tobacco. https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

Latest #Oscars stats via @NORCNews:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅At least 25 nominated films contain tobacco.
https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

Specific Time / Duration

Post

Tobacco-Free Screens Impact Series

Explore tobacco prevalence in popular entertainment and how individuals in the entertainment industry can work to change the picture: https://youtu.be/PC1jeyZ4QuY

Explore tobacco prevalence in popular entertainment and how individuals in the entertainment industry can work to change the picture: https://youtu.be/PC1jeyZ4QuY

Specific Time / Duration

Post
Instagram

Video 1

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download Reel

Video 2

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like @Showtime, @netflix, and @FOXTV still letting it happen?
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download Reel

Video 2 - Shameless

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download Reel

Video 2 - Shameless

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download Reel

Oscars 3

Last year, 23 Oscar-nominated movies contained tobacco imagery. Find out what else @NORCNews found While You Were Streaming:
https://truthinitiative.org/tobacco-starring-role
#Oscars

Specific Time or Duration

Download Reel

Oscars 2

Latest #Oscars stats via @NORCNews:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.
Learn more in the full 2022 report:
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download Reel

Oscars 1

Watching the #Oscars this weekend? As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from @truthinitiative:
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download Reel

Quote 1

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Quote 2

Imagery *does* have influence. Learn the facts, and what you can do to help protect young people.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Senators Post

There is still work to be done, and these Senators pushing change from studios are helping us get there. @SenBlumenthal @SenMarkey @VanHollenForMD

Specific Time or Duration

Download

Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report.
https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Tobacco's starring role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Oscars Images

Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅At least 25 nominated films contain tobacco.
Learn more about Tobacco's Starring Role from @truthinitiative at https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

Specific Time or Duration

Download

Showtime 1

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Showtime 2

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Netflix 1

Big Tobacco is pretty excited by these 2022 @netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Netflix 2

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download

Fox 1

There is still work to be done getting tobacco off screens, especially in animated shows like @TheSimpsons and @FamilyGuyonFOX. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Specific Time or Duration

Download
Linkedin

Tobacco’s starring role

As more than 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative:

As more than 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative:

https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Share on LinkedIn

Tobacco’s starring role

The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from Truth Initiative shows more:

The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from Truth Initiative shows more:

https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Share on LinkedIn

Tobacco’s starring role

The 2022 While You Were Streaming report is here! Read more from Truth Initiative:

The 2022 While You Were Streaming report is here! Read more from Truth Initiative:

https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Share on LinkedIn

Tobacco’s starring role

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like Showtime, Netflix, and Fox still letting it happen?

We know tobacco imagery in entertainment has real danger for young people. So why are platforms like Showtime, Netflix, and Fox still letting it happen?

https://truthinitiative.org/tobacco-starring-role

Specific Time / Duration

Share on LinkedIn

Tobacco’s starring role

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.

Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.

https://truthinitiative.org/tobacco-starring-role

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Tobacco’s starring role

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.

https://truthinitiative.org/tobacco-starring-role

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Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

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Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role

Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role

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Senators Post

There is still work to be done, and Senators Blumenthal, Markey, and Van Hollen pushing change from studios are helping us get there.

There is still work to be done, and Senators Blumenthal, Markey, and Van Hollen pushing change from studios are helping us get there.

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Tobacco’s starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

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Tobacco's starring role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role

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Showtime 1

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role

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Showtime 2

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role

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Netflix 1

Big Tobacco is pretty excited by these 2022 Netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

Big Tobacco is pretty excited by these 2022 Netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role

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Netflix 2

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role

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Fox 1

There is still work to be done getting tobacco off screens, especially in animated shows like The Simpsons and Family Guy. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

There is still work to be done getting tobacco off screens, especially in animated shows like The Simpsons and Family Guy. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role

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While You Were Streaming 2022

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.

Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.

https://www.youtube.com/watch?v=IHQFCh0mPHE

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Tobacco imagery featured in more Oscar-nominated movies this year, including 90% of Best Picture nominees

Latest #Oscars stats via NORC: ✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations). ✅Last year, 23 Oscar-nominated movies contain tobacco imagery. ✅Out of films coded so far, 25 nominated films contain tobacco.

Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.

https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year

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Oscars 1

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

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Oscars 3

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

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Oscars 3

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. https://truthinitiative.org/tobacco-starring-role

Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role

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Tobacco-Free Screens Impact Series

Advocates and elected officials alike are calling on entertainment companies and celebrities to better understand the consequences of tobacco imagery and refuse to allow their platforms to help the tobacco industry put a new generation at risk for a lifetime of nicotine addiction.

Advocates and elected officials alike are calling on entertainment companies and celebrities to better understand the consequences of tobacco imagery and refuse to allow their platforms to help the tobacco industry put a new generation at risk for a lifetime of nicotine addiction.

https://www.youtube.com/watch?v=PC1jeyZ4QuY

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Oscars 1

Last year, 23 Oscar-nominated movies contained tobacco imagery. Find out what else NORC found While You Were Streaming: https://truthinitiative.org/tobacco-starring-role

Last year, 23 Oscar-nominated movies contained tobacco imagery. Find out what else NORC found While You Were Streaming:
https://truthinitiative.org/tobacco-starring-role

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Shameless

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Let's work together to #ChangeThePicture! https://truthinitiative.org/tobacco-starring-role

What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Let's work together to #ChangeThePicture!
https://truthinitiative.org/tobacco-starring-role

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Tobacco imagery featured in more Oscar-nominated movies this year, including 90% of Best Picture nominees

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Tobacco's Starring Role
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Zero Tobacco

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

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TobaccoFree Winners

Let’s hear it for these smokefree 2023 #Grammy winners!

Let’s hear it for these smokefree 2023 #Grammy winners!

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Zero Tobacco

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

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TobaccoFree Winners

Let’s hear it for these smokefree 2023 #Grammy winners!

Let’s hear it for these smokefree 2023 #Grammy winners!

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Zero Tobacco

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

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Let’s hear it for these smokefree 2023 #Grammy winners!

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Zero Tobacco

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

This is an impressive feat! Now, let’s keep music tobacco-free for everyone.

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Let’s hear it for these smokefree 2023 #Grammy winners!

Let’s hear it for these smokefree 2023 #Grammy winners!

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Animated shows like "Big Mouth", "Bob's Burgers", and "Family Guy" continue to depict tobacco, and are heavily binge-watched. Get the facts on how these shows can affect youth tobacco use: https://truthinitiative.org/nicotine-on-demand

Animated shows like "Big Mouth", "Bob's Burgers", and "Family Guy" continue to depict tobacco, and are heavily binge-watched. Get the facts on how these shows can affect youth tobacco use:

https://truthinitiative.org/nicotine-on-demand

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Help #cleartheair about how on-screen tobacco can be glamorized: https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just

Help #cleartheair about how on-screen tobacco can be glamorized:

https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just

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Golden Globe Winners

We must change the picture as on-screen smoking is being glamorized and awarded:

We must change the picture as on-screen smoking is being glamorized and awarded:

https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture

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While You Were Streaming: Nicotine on Demand

Find out why including tobacco in shows matters and what can be done to stop it: https://www.youtube.com/watch?v=v0scLGUzXfo&ab_channel=TruthInitiative

Find out why including tobacco in shows matters and what can be done to stop it:

https://www.youtube.com/watch?v=v0scLGUzXfo&ab_channel=TruthInitiative

https://www.youtube.com/watch?v=v0scLGUzXfo

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Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

Help #cleartheair about how on-screen tobacco can be glamorized: https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just

Help #cleartheair about how on-screen tobacco can be glamorized:

https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just

https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just

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As streaming soars, these binge-worthy shows frequently depict tobacco

Over half of young people's favorite new releases in 2020 featured images of tobacco. Beware of binge-worthy shows full of smoke! https://truthinitiative.org/research-resources/tobacco-pop-culture/streaming-soars-these-binge-worthy-shows-frequently-depict

Over half of young people's favorite new releases in 2020 featured images of tobacco. Beware of binge-worthy shows full of smoke!

https://truthinitiative.org/research-resources/tobacco-pop-culture/streaming-soars-these-binge-worthy-shows-frequently-depict

https://truthinitiative.org/research-resources/tobacco-pop-culture/streaming-soars-these-binge-worthy-shows-frequently-depict

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Nicotine on demand

Animated shows like "Big Mouth", "Bob's Burgers", and "Family Guy" continue to depict tobacco, and are heavily binge-watched. Get the facts on how these shows can affect youth tobacco use: https://truthinitiative.org/nicotine-on-demand

Animated shows like "Big Mouth", "Bob's Burgers", and "Family Guy" continue to depict tobacco, and are heavily binge-watched. Get the facts on how these shows can affect youth tobacco use:

https://truthinitiative.org/nicotine-on-demand

https://truthinitiative.org/nicotine-on-demand

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Action needed: Tobacco in pop culture

Tobacco use in film, TV, streamed content and music views remains at high levels. Truth Initiative urges action to address the pervasive issue of onscreen tobacco imagery. https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture

Tobacco use in film, TV, streamed content and music views remains at high levels. Truth Initiative urges action to address the pervasive issue of onscreen tobacco imagery.

https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture

https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture

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Smoky Cameos with Screenshots

It's Emmy nomination season, and smoky cameos persist. Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Smoky Cameos

It's Emmy nomination season, and smoky cameos persist. Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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7 Nominees from 2022 Report

Curious what else happened While You Were Streaming? Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Smoky Cameos with Screenshots

It's Emmy nomination season, and smoky cameos persist. Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Smoky Cameos

It's Emmy nomination season, and smoky cameos persist. Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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7 Nominees from 2022 Report

Curious what else happened While You Were Streaming? Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Smoky Cameos with Screenshots

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Smoky Cameos

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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7 Nominees from 2022 Report

Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Download
Linkedin

Smoky Cameos with Screenshots

It's Emmy nomination season, and smoky cameos persist. Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Smoky Cameos

It's Emmy nomination season, and smoky cameos persist. Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Share on LinkedIn

7 Nominees from 2022 Report

Curious what else happened While You Were Streaming? Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role

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Tobacco’s starring role

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Tobacco's starring role

Tobacco's starring role

Tobacco's starring role

Tobacco's starring role

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Tobacco's starring role

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