With streaming entertainment options growing in popularity and with nearly every Best Picture nominee at the 2023 Academy Awards featuring smoking, a new report shows continued high levels of tobacco imagery across TV shows, movies, and music videos, even as peer-reviewed research shows on-screen exposure to these images makes young people three times more likely to start vaping nicotine. “Tobacco’s Starring Role,” Truth Initiative’s fifth annual “While You Were Streaming” study of the most popular on-screen entertainment among 15- to 24-year-olds, found that 25 million young people were exposed to tobacco imagery on top television shows, along with a separate 24.9 million through top box office movies. The report also analyzed chart-topping music videos featuring tobacco depictions, which were collectively viewed over two billion times on YouTube. This is cause for serious concern given more than 2.5 million high school and middle school students in the U.S. used e-cigarettes in 2022, according to the National Youth Tobacco Survey (NYTS) with 46% of a high schoolers who vape doing so almost daily.
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As more than 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from @truthinitiative:
https://truthinitiative.org/tobacco-starring-role
The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from @truthinitiative shows more:
https://truthinitiative.org/tobacco-starring-role
The 2022 While You Were Streaming report is here! Read more from @truthinitiative:
https://truthinitiative.org/tobacco-starring-role
We know tobacco imagery in entertainment has real danger for young people. So why are platforms like @Showtime, @netflix, and @FOXTV still letting it happen?
https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.
https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role
Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role
There is still work to be done, and these Senators pushing change from studios are helping us get there. @SenBlumenthal @SenMarkey @VanHollenForMD
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers. Learn more about Tobacco's Starring Role in the #Oscars & more:
https://truthinitiative.org/tobacco-starring-role
What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role
It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role
Big Tobacco is pretty excited by these 2022 @netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role
This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role
There is still work to be done getting tobacco off screens, especially in animated shows like @TheSimpsons and @FamilyGuyonFOX. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://youtu.be/IHQFCh0mPHE
Latest #Oscars stats via @NORCNews:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅At least 25 nominated films contain tobacco.
https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year
Explore tobacco prevalence in popular entertainment and how individuals in the entertainment industry can work to change the picture: https://youtu.be/PC1jeyZ4QuY
Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role
We know tobacco imagery in entertainment has real danger for young people. So why are platforms like @Showtime, @netflix, and @FOXTV still letting it happen?
https://truthinitiative.org/tobacco-starring-role
What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved.
https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.
https://truthinitiative.org/tobacco-starring-role
Last year, 23 Oscar-nominated movies contained tobacco imagery. Find out what else @NORCNews found While You Were Streaming:
https://truthinitiative.org/tobacco-starring-role
#Oscars
Latest #Oscars stats via @NORCNews:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.
Learn more in the full 2022 report:
https://truthinitiative.org/tobacco-starring-role
Watching the #Oscars this weekend? As 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from @truthinitiative:
https://truthinitiative.org/tobacco-starring-role
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role
Imagery *does* have influence. Learn the facts, and what you can do to help protect young people.
https://truthinitiative.org/tobacco-starring-role
There is still work to be done, and these Senators pushing change from studios are helping us get there. @SenBlumenthal @SenMarkey @VanHollenForMD
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report.
https://truthinitiative.org/tobacco-starring-role
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report.
https://truthinitiative.org/tobacco-starring-role
With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role
Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅At least 25 nominated films contain tobacco.
Learn more about Tobacco's Starring Role from @truthinitiative at https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year
What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role
It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role
Big Tobacco is pretty excited by these 2022 @netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role
This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role
There is still work to be done getting tobacco off screens, especially in animated shows like @TheSimpsons and @FamilyGuyonFOX. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
As more than 2.5 million students currently use e-cigarettes, a new report shows that streaming shows, movies, and music videos are filled with tobacco imagery. Read more from Truth Initiative:
https://truthinitiative.org/tobacco-starring-role
The science is clear – when young people see smoking on screen, they’re more likely to start vaping themselves. The new report from Truth Initiative shows more:
https://truthinitiative.org/tobacco-starring-role
The 2022 While You Were Streaming report is here! Read more from Truth Initiative:
https://truthinitiative.org/tobacco-starring-role
We know tobacco imagery in entertainment has real danger for young people. So why are platforms like Showtime, Netflix, and Fox still letting it happen?
https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work together to get tobacco out of its starring role.
https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://truthinitiative.org/tobacco-starring-role
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role
Imagery *does* have influence. Learn the facts, and what you can do to help protect young people: https://truthinitiative.org/tobacco-starring-role
There is still work to be done, and Senators Blumenthal, Markey, and Van Hollen pushing change from studios are helping us get there.
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
Why does on-screen tobacco imagery persist? Dive into #truthinsights in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
With young people 3x more likely to start vaping after seeing onscreen use, this is especially troubling. Learn more: https://truthinitiative.org/tobacco-starring-role
What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Find out what else you missed While You Were Streaming: https://truthinitiative.org/tobacco-starring-role
It only took one show to overtake Netflix as #1. Can you guess which one? Learn more: https://truthinitiative.org/tobacco-starring-role
Big Tobacco is pretty excited by these 2022 Netflix numbers. What *else* happened While You Were Streaming? https://truthinitiative.org/tobacco-starring-role
This isn’t the Upside Down. Let’s talk about how Hollywood could stop being unpaid spokespeople for the tobacco industry: https://truthinitiative.org/tobacco-starring-role
There is still work to be done getting tobacco off screens, especially in animated shows like The Simpsons and Family Guy. Get the facts in the 2022 While You Were Streaming report: https://truthinitiative.org/tobacco-starring-role
Heavy lies the crown of on-screen tobacco imagery. Let’s work with entertainment studios to remove tobacco from its starring role.
https://www.youtube.com/watch?v=IHQFCh0mPHE
Latest #Oscars stats via NORC:
✅Everything Everywhere All At Once contains tobacco imagery, nominated for most Oscars (11 nominations).
✅Last year, 23 Oscar-nominated movies contain tobacco imagery.
✅Out of films coded so far, 25 nominated films contain tobacco.
https://truthinitiative.org/research-resources/tobacco-pop-culture/tobacco-imagery-featured-more-oscar-nominated-movies-year
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role
Hollywood shouldn’t be an unwitting platform for tobacco industry promotion, especially when it comes to the harm it can cause young viewers.
https://truthinitiative.org/tobacco-starring-role
Advocates and elected officials alike are calling on entertainment companies and celebrities to better understand the consequences of tobacco imagery and refuse to allow their platforms to help the tobacco industry put a new generation at risk for a lifetime of nicotine addiction.
https://www.youtube.com/watch?v=PC1jeyZ4QuY
Last year, 23 Oscar-nominated movies contained tobacco imagery. Find out what else NORC found While You Were Streaming:
https://truthinitiative.org/tobacco-starring-role
What a “Shameless” victory for Big Tobacco and all the unpaid spokespeople involved. Let's work together to #ChangeThePicture!
https://truthinitiative.org/tobacco-starring-role
This is an impressive feat! Now, let’s keep music tobacco-free for everyone.
Let’s hear it for these smokefree 2023 #Grammy winners!
Animated shows like "Big Mouth", "Bob's Burgers", and "Family Guy" continue to depict tobacco, and are heavily binge-watched. Get the facts on how these shows can affect youth tobacco use:
https://truthinitiative.org/nicotine-on-demand
Help #cleartheair about how on-screen tobacco can be glamorized:
https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just
We must change the picture as on-screen smoking is being glamorized and awarded:
https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture
Find out why including tobacco in shows matters and what can be done to stop it:
https://www.youtube.com/watch?v=v0scLGUzXfo&ab_channel=TruthInitiative
https://www.youtube.com/watch?v=v0scLGUzXfo
Help #cleartheair about how on-screen tobacco can be glamorized:
https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just
https://truthinitiative.org/research-resources/tobacco-pop-culture/smoking-and-vaping-young-peoples-favorite-shows-isnt-just
Over half of young people's favorite new releases in 2020 featured images of tobacco. Beware of binge-worthy shows full of smoke!
https://truthinitiative.org/research-resources/tobacco-pop-culture/streaming-soars-these-binge-worthy-shows-frequently-depict
https://truthinitiative.org/research-resources/tobacco-pop-culture/streaming-soars-these-binge-worthy-shows-frequently-depict
Animated shows like "Big Mouth", "Bob's Burgers", and "Family Guy" continue to depict tobacco, and are heavily binge-watched. Get the facts on how these shows can affect youth tobacco use:
https://truthinitiative.org/nicotine-on-demand
https://truthinitiative.org/nicotine-on-demand
Tobacco use in film, TV, streamed content and music views remains at high levels. Truth Initiative urges action to address the pervasive issue of onscreen tobacco imagery.
https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture
https://truthinitiative.org/research-resources/tobacco-pop-culture/action-needed-tobacco-pop-culture
It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
It's Emmy nomination season, and smoky cameos persist.
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role
Curious what else happened While You Were Streaming?
Learn more about Tobacco's Starring Role in Hollywood: https://truthinitiative.org/tobacco-starring-role