When things get tough, you could use some support. When you need some advice, you could use an expert. When you’re going through something on your own, you could use a friend.

And when quitting vaping, smoking, or any tobacco product, you need all three at the same time. Because kicking nicotine is difficult, complex, and personal.

That’s why Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has launched Outsmart Nicotine, an uplifting, multi-platform campaign designed to help millions break free from nicotine addiction. At the core of the campaign is EX® Program, a comprehensive cessation intervention developed with the Mayo Clinic over 15 years ago and reimagined to meet the unique challenges faced by young people today.

EX Program offers a judgement-free, interactive approach to overcoming nicotine addiction that meets users wherever they are on their quit journey. This redesigned, comprehensive program offers free, personalized quit plans, daily motivational texts, and access to the nation’s most established online quit community. Research shows that using EX Program can increase odds of quitting by up to 40%.

It’s the go-to guide to help people quit smarter, not harder, offering encouragement every step of the way.

EX® Program Positioning:

EX® Program is the go-to guide on your journey to quit smoking, vaping, and tobacco. Developed by Truth Initiative® with Mayo Clinic and informed by the experience of millions, EX Program offers the most current, proven approaches and tools to help you outsmart nicotine every step of the way.

EX® Program is backed by science: Research shows using EX Program can increase your odds of quitting by up to 40%.

EX® Program is built to support: Get free 24/7 access to tips, advice, and resources from experts and experienced quitters, and connection to a community of real people who understand the journey and will be there to celebrate, commiserate, and show up, judgement free.

Instructions:

Pair the copy options below with the associated graphic

@exprogram in all

@truthinitiative when mentioned

Links:

EX Program

Outsmart Nicotine Campaign Page

Press Release

Truth Initiative

EX Program on TikTok

EX Program on Instagram

EX Program on LinkedIn

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