UNICEF USA

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Campaign

Be An Advocate

Description

It takes all of us working together to ensure that every child everywhere is healthy, educated, protected and respected. UNICEF couldn't do what it does without you. Each month, we invite you to continue supporting UNICEF's work worldwide and celebrating key moments with us. Check out a list of moments to the right and use the posts below to be an advocate — #ForEveryChild.

We also invite you to participate in Trick-or-Treat for UNICEF 2023! Visit the campaign to learn more and spread awareness from your personal social media accounts. 🎃

Timeline
Key Dates

World Mental Health Day

Tuesday, Oct. 10, 2023

International Day of the Girl

Wednesday, Oct. 11, 2023

World Polio Day

Tuesday, Oct. 24, 2023
Hashtags

#ForEveryChild |
- Instagram
- X
- Facebook
Facebook Posts
Posts
Instagram

Day of the Girl: Support Girls' Education

📚 Education = Empowerment 🌟

Girls' education is key to breaking barriers and achieving gender equality. But we have a long way to go.

This International Day of the Girl, join me and @UNICEFUSA in committing to protecting and promoting girls’ rights, celebrating their leadership and ensuring their access to quality education. #IDG2023

[Alt. text: A young girl looks seriously into the camera. Image text reads, "40% of girls worldwide do not complete upper secondary school."]

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Day of the Girl: Invest in Girls

When we invest in girls, we invest in a brighter future for all.

This International Day of the Girl, join me and @UNICEFUSA in supporting girls' rights and well-being. Together, we can break down barriers and empower girls to learn, lead and thrive. 💙 #IDG2023

[Alt. text: A young girl listens attentively during a classroom lesson. Image text reads, "Invest in Girls."]

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World Mental Health Day

🗣️ It's time to change the conversation about #MentalHealth.

Let's end the silence, break down stigma and open the door for meaningful conversations and support.

Today, I’m joining @UNICEFUSA in advocating for improved access to quality mental health resources and support #ForEveryChild. #WorldMentalHealthDay

You can take action, too. Visit the link in my bio.

[Put this URL in your Instagram bio: act.unicefusa.org/mentalhealth]

[Alt. text: Children laugh and clap their hands during a game. Image text reads, "World Mental Health Day."]

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World Mental Health Day: 1 in 7

It’s okay not to feel okay. 💙

This #WorldMentalHealthDay, join me and @UNICEFUSA in leading the conversation on #MentalHealth.

Let’s continue to check in on one another. Let’s continue to dissolve stigma, share resources and support. Let’s get through this, together.

If you'd like, you can also join me in asking Congress to prioritize mental health for kids and young people worldwide. Take action at the link in my bio.

[Put this URL in your Instagram bio: act.unicefusa.org/mentalhealth]

[Alt. Text: Image text reads, “1 in 7 adolescents aged 10-19 live with a diagnosable mental health condition.”]

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World Mental Health Day: Take Action

Fact: 1 in 7 adolescents between ages 10-19 years live with a diagnosable #MentalHealth condition.

It’s time to talk about mental health. It’s time to take action to ensure that everyone, at every age, has the support they need. #WorldMentalHealthDay

Visit the link in my bio to join me and @UNICEFUSA in calling on Congress to take action now.

[Put this URL in your Instagram bio: act.unicefusa.org/mentalhealth]

[Alt. text: A child looks happily into the camera, holding a stuffed animal. Image text reads, "Urge Congress to prioritize children's mental well-being worldwide."]

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We Can End Polio, Together

We can completely eradicate polio in our lifetimes. We can be the generation to #EndPolio — for good.

Together, we can ensure that no child — no one — ever suffers from this disease again.

This #WorldPolioDay, join me in taking action at the link in my bio.

[Put this URL in your Instagram bio: polioeradication.org]

[Alt. text: An infant smiles gleefully into the camera. Image text reads, “We can end polio for good, together.”]

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(Story) Day of the Girl: Support Girls' Education

@unicefusa

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(Story) Day of the Girl: Invest in Girls

@unicefusa

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(Story) World Mental Health Day

@unicefusa

[Create a link sticker with this URL: act.unicefusa.org/mentalhealth]

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(Story) World Mental Health Day: 1 in 7

@unicefusa

[Create a link sticker with this URL: act.unicefusa.org/mentalhealth]

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(Story) World Mental Health Day: Take Action

@unicefusa

[Create a link sticker with this URL: act.unicefusa.org/mentalhealth]

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Download Story

(Story) We Can End Polio, Together

@unicefusa

[Create a link sticker with this URL: polioeradication.org]

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Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts

Day of the Girl: Support Girls' Education

📚 Education = Empowerment 🌟 Girls' education is key to breaking barriers and achieving gender equality. But we have a long way to go. Join me and @UNICEFUSA in protecting girls’ rights, celebrating their leadership and ensuring their access to quality education. #IDG2023 [Alt. text: A young girl looks seriously into the camera. Image text reads, "40% of girls worldwide do not complete upper secondary school."]

📚 Education = Empowerment 🌟

Girls' education is key to breaking barriers and achieving gender equality. But we have a long way to go.

Join me and @UNICEFUSA in protecting girls’ rights, celebrating their leadership and ensuring their access to quality education. #IDG2023

[Alt. text: A young girl looks seriously into the camera. Image text reads, "40% of girls worldwide do not complete upper secondary school."]

Specific Time / Duration

Post

Day of the Girl: Invest in Girls

When we invest in girls, we invest in a brighter future for all. This International Day of the Girl, join me and @UNICEFUSA in supporting girls' rights and well-being. Together, we can break down barriers and empower girls to learn, lead and thrive. 💙 #IDG2023 [Alt. text: A young girl listens attentively during a classroom lesson. Image text reads, "Invest in Girls."]

When we invest in girls, we invest in a brighter future for all.

This International Day of the Girl, join me and @UNICEFUSA in supporting girls' rights and well-being. Together, we can break down barriers and empower girls to learn, lead and thrive. 💙 #IDG2023

[Alt. text: A young girl listens attentively during a classroom lesson. Image text reads, "Invest in Girls."]

Specific Time / Duration

Post

World Mental Health Day

🗣️ It's time to change the conversation on #MentalHealth. Let's break the silence, end stigma and engage in meaningful discussion. This #WorldMentalHealthDay, I’m joining @UNICEFUSA in advocating for improved access to quality mental health resources and support #ForEveryChild. [Alt. text: Children laugh and clap their hands during a game. Image text reads, "World Mental Health Day."]

🗣️ It's time to change the conversation on #MentalHealth. Let's break the silence, end stigma and engage in meaningful discussion.

This #WorldMentalHealthDay, I’m joining @UNICEFUSA in advocating for improved access to quality mental health resources and support #ForEveryChild.

[Alt. text: Children laugh and clap their hands during a game. Image text reads, "World Mental Health Day."]

Specific Time / Duration

Post

World Mental Health Day: 1 in 7

It’s okay not to feel okay. 💙 This #WorldMentalHealthDay, join me and @UNICEFUSA in leading the conversation on #MentalHealth.    Let’s continue to check in on one another. Let’s continue to dissolve stigma, share resources and support. Let’s get through this, together. [Alt. Text: Image text reads, “1 in 7 adolescents aged 10-19 live with a diagnosable mental health condition.”]

It’s okay not to feel okay. 💙

This #WorldMentalHealthDay, join me and @UNICEFUSA in leading the conversation on #MentalHealth.   

Let’s continue to check in on one another. Let’s continue to dissolve stigma, share resources and support. Let’s get through this, together.

[Alt. Text: Image text reads, “1 in 7 adolescents aged 10-19 live with a diagnosable mental health condition.”]

Specific Time / Duration

Post

World Mental Health Day: Take Action

Fact: 1 in 7 adolescents between ages 10-19 live with a diagnosable #MentalHealth condition. Join me and @UNICEFUSA this #WorldMentalHealthDay in calling on Congress to prioritize mental health at every age: act.unicefusa.org/mentalhealth [Alt. text: A child looks happily into the camera, holding a stuffed animal. Image text reads, "Urge Congress to prioritize children's mental well-being worldwide."]

Fact: 1 in 7 adolescents between ages 10-19 live with a diagnosable #MentalHealth condition.

Join me and @UNICEFUSA this #WorldMentalHealthDay in calling on Congress to prioritize mental health at every age: act.unicefusa.org/mentalhealth

[Alt. text: A child looks happily into the camera, holding a stuffed animal. Image text reads, "Urge Congress to prioritize children's mental well-being worldwide."]

Specific Time / Duration

Post

World Polio Day

We can completely eradicate polio in our lifetimes. We can be the generation to #EndPolio — for good. Together, we can ensure that no child — no one — ever suffers from this disease again. This #WorldPolioDay, join me in taking action: polioeradication.org [Alt. text: An infant smiles gleefully into the camera. Image text reads, “We can end polio for good, together.”]

We can completely eradicate polio in our lifetimes. We can be the generation to #EndPolio — for good.

Together, we can ensure that no child — no one — ever suffers from this disease again.

This #WorldPolioDay, join me in taking action:
polioeradication.org

[Alt. text: An infant smiles gleefully into the camera. Image text reads, “We can end polio for good, together.”]

Specific Time / Duration

Post
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts

Day of the Girl: Support Girls' Education

📚 Education = Empowerment 🌟 Girls' education is key to breaking barriers and achieving gender equality. But we have a long way to go. This International Day of the Girl, join me and @UNICEF-USA in committing to protecting and promoting girls’ rights, celebrating their leadership and ensuring their access to quality education. #IDG2023 [Alt. text: A young girl looks seriously into the camera. Image text reads, "40% of girls worldwide do not complete upper secondary school."]

📚 Education = Empowerment 🌟

Girls' education is key to breaking barriers and achieving gender equality. But we have a long way to go.

This International Day of the Girl, join me and @UNICEF-USA in committing to protecting and promoting girls’ rights, celebrating their leadership and ensuring their access to quality education. #IDG2023

[Alt. text: A young girl looks seriously into the camera. Image text reads, "40% of girls worldwide do not complete upper secondary school."]

Specific Time / Duration

Share on Facebook Post to timeline

Day of the Girl: Invest in Girls

When we invest in girls, we invest in a brighter future for all. This International Day of the Girl, join me and @UNICEF-USA in supporting girls' rights and well-being. Together, we can break down barriers and empower girls to learn, lead and thrive. 💙 #IDG2023 [Alt. text: A young girl listens attentively during a classroom lesson. Image text reads, "Invest in Girls."]

When we invest in girls, we invest in a brighter future for all.

This International Day of the Girl, join me and @UNICEF-USA in supporting girls' rights and well-being. Together, we can break down barriers and empower girls to learn, lead and thrive. 💙 #IDG2023

[Alt. text: A young girl listens attentively during a classroom lesson. Image text reads, "Invest in Girls."]

Specific Time / Duration

Share on Facebook Post to timeline

World Mental Health Day

🗣️ It's time to change the conversation about #MentalHealth. Let's end the silence, break down stigma and open the door for meaningful conversations and support. Today, I’m joining @UNICEF-USA in advocating for improved access to quality mental health resources and support #ForEveryChild. #WorldMentalHealthDay [Alt. text: Children laugh and clap their hands during a game. Image text reads, "World Mental Health Day."]

🗣️ It's time to change the conversation about #MentalHealth.

Let's end the silence, break down stigma and open the door for meaningful conversations and support.

Today, I’m joining @UNICEF-USA in advocating for improved access to quality mental health resources and support #ForEveryChild. #WorldMentalHealthDay

[Alt. text: Children laugh and clap their hands during a game. Image text reads, "World Mental Health Day."]

Specific Time / Duration

Share on Facebook Post to timeline

World Mental Health Day: 1 in 7

It’s okay not to feel okay. 💙 This #WorldMentalHealthDay, join me and @UNICEF-USA in leading the conversation on #MentalHealth.   Let’s continue to check in on one another. Let’s continue to dissolve stigma, share resources and support. Let’s get through this, together. If you’d like, you can also join me in taking action and calling on Congress to prioritize mental health and well-being worldwide: act.unicefusa.org/mentalhealth [Alt. Text: Image text reads, “1 in 7 adolescents aged 10-19 live with a diagnosable mental health condition.”]

It’s okay not to feel okay. 💙

This #WorldMentalHealthDay, join me and @UNICEF-USA in leading the conversation on #MentalHealth.   Let’s continue to check in on one another. Let’s continue to dissolve stigma, share resources and support. Let’s get through this, together.

If you’d like, you can also join me in taking action and calling on Congress to prioritize mental health and well-being worldwide: act.unicefusa.org/mentalhealth

[Alt. Text: Image text reads, “1 in 7 adolescents aged 10-19 live with a diagnosable mental health condition.”]

Specific Time / Duration

Share on Facebook Post to timeline

World Mental Health Day: Take Action

Fact: 1 in 7 adolescents between ages 10-19 years live with a diagnosable #MentalHealth condition. It’s time to talk about mental health. It’s time to take action to ensure that everyone, at every age, has the support they need. #WorldMentalHealthDay Join me and @UNICEF-USA in calling on Congress to take action now: act.unicefusa.org/mentalhealth [Alt. text: A child looks happily into the camera, holding a stuffed animal. Image text reads, "Urge Congress to prioritize children's mental well-being worldwide."]

Fact: 1 in 7 adolescents between ages 10-19 years live with a diagnosable #MentalHealth condition.

It’s time to talk about mental health. It’s time to take action to ensure that everyone, at every age, has the support they need. #WorldMentalHealthDay

Join me and @UNICEF-USA in calling on Congress to take action now: act.unicefusa.org/mentalhealth

[Alt. text: A child looks happily into the camera, holding a stuffed animal. Image text reads, "Urge Congress to prioritize children's mental well-being worldwide."]

Specific Time / Duration

Share on Facebook Post to timeline

World Polio Day

We can completely eradicate polio in our lifetimes. We can be the generation to #EndPolio — for good. Together, we can ensure that no child, no one, ever suffers from this disease again. This #WorldPolioDay, join me in taking action: polioeradication.org [Alt. text: An infant smiles gleefully into the camera. Image text reads, “We can end polio for good, together.”]

We can completely eradicate polio in our lifetimes. We can be the generation to #EndPolio — for good.

Together, we can ensure that no child, no one, ever suffers from this disease again.

This #WorldPolioDay, join me in taking action: polioeradication.org

[Alt. text: An infant smiles gleefully into the camera. Image text reads, “We can end polio for good, together.”]

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Share on Facebook Post to timeline
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Universal Social Posts
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Campaign

Trick-or-Treat for UNICEF

Description

Since 1950, trick-or-treaters have carried little orange boxes to collect donations for UNICEF in support of the world's most vulnerable children. To date, the Trick-or-Treat for UNICEF campaign has raised more than $195 million. In 2023, we're going digital with a click-or-treat experience to make it easier than ever to support kids and their families worldwide.

This October, Add Some Meaning to Your Halloweening by participating in the #ToT4UNICEF campaign. Visit the website and share the social media posts below to spread awareness and celebrate the impact we have together.

Timeline
Key Dates

October 1-31

Trick-or-Treat for UNICEF
Hashtags

#ToT4UNICEF |
- Add Some Meaning to Your Halloweening
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts

(Story) Add Some Meaning to Your Halloweening!

[Add this to your Instagram Story and tag @unicefusa. Create a link sticker with this URL: https://join.unicefusa.org/trick-or-treat]

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(Story) Trick-or-Treat for UNICEF!

[Add this to your Instagram Story and tag @unicefusa. Create a link sticker with this URL: https://join.unicefusa.org/trick-or-treat]

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(Story) Click-or-Treat for UNICEF!

[Add this to your Instagram Story and tag @unicefusa. Create a link sticker with this URL: https://join.unicefusa.org/trick-or-treat]

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Click-or-Treat for UNICEF!

[Share this social media post as is or add a personal photo to spread awareness of ToT4UNICEF and help unlock impact for kids worldwide!]

This Halloween, please join me in supporting @UNICEFUSA’s #ToT4UNICEF campaign by visiting trickortreatforunicef.org. Explore their virtual click-or-treat experience for a firsthand look at UNICEF’s work in communities across the globe and knock to unlock impact for children.

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Unlock Impact for Kids & Their Families!

[Share this social media post as is or add a personal photo to spread awareness of ToT4UNICEF and help unlock impact for kids worldwide!]

candy and costumes ➡️ compassion and cause

For 70+ years, #ToT4UNICEF has raised meaningful support for kids worldwide. Visit trickortreatforunicef.org for @UNICEFUSA’s virtual click-or-treat experience and unlock impact #ForEveryChild. 🎃

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ToT4UNICEF Transition
[With your front door in the background, snap to showcase your transformation from your everyday clothes to your Halloween costume (or costumes!). Share the reel on social media, and don't forget to use #ToT4UNICEF and tag UNICEF USA.] Get ready with me for Trick-orTreat (for UNICEF)! This October, I'm supporting @UNICEFUSA's commitment to ensuring every child everywhere is healthy, educated, protected and respected. You can get involved, too. Visit trickortreatforunicef.org for a virtual click-or-treat experience, and knock to unlock impact #ForEveryChild. #GRWM #ToT4UNICEF
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Share a Nostalgic Photo!

[For this social media post, add a personal photo from a past Halloween — whether it was in the last few years or during your childhood! Make sure to use #ToT4UNICEF and tag UNICEF USA.]

A lot has evolved since this photo — including how easy it is to help support kids worldwide.

This October, join me in supporting #ToT4UNICEF by visiting trickortreatforunicef.org. Explore a virtual click-or-treat experience and unlock impact for kids with @UNICEFUSA.

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Decorate Your Door or Porch!

[For this social media post, create a timelapse video decorating your front door or porch for Halloween. Prefer something simpler? Share a photo or video of the final product! Don't forget to use #ToT4UNICEF and tag UNICEF USA.]

🎃 Add some meaning to your Halloweening this October! Join me in supporting @UNICEFUSA and #ToT4UNICEF at trickortreatforunicef.org. Together, we can make a difference in the lives of kids worldwide. 🌍💙

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Try On Our Ghoul Filter!

[Looking for the easiest Halloween costume ever? We've got you covered with our spooky ghoul filter. Visit @UNICEFUSA on Instagram and click on our "Filters" tab to try it out.]

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