You Can

In 2018, the Washington State Department of Health (DOH) launched You Can, the statewide cannabis prevention and education campaign to educate youth (ages 12-17) about the health effects and consequences of using cannabis. Informed by audience research and insights from partners, the campaign has evolved to include a focus on enhancing protective factors and increasing resilience to help youth resist drugs. Materials now also promote healthy coping skills, emotion regulation, and strategies for developing supportive relationships.

Toolkit assets include:

• Campaign overview materials: campaign background information, message guidance, style guide, social response plan, etc.
• Media materials: videos, social, digital radio ads, banner ads, etc.
• OOH/printable materials: posters, billboards, and printable materials (e.g., a wellness journal, zines, habit trackers, and flyers)

All assets direct to the campaign website (https://www.youcanwa.org/) and are available for use with the following restrictions:

• The “Protect Your Relationships” radio ad and the “Supporting Healthy Relationships” video can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through August 14, 2025.
• The “Mental Health Help That Lasts” video can only be used on digital platforms, broadcast television stations, and in theaters in Washington State through August 14, 2026.

To request the password to this toolkit or the form you need to complete if you plan to use campaign materials, please contact Adriana Avelar (DOH) Adriana.Avelar@DOH.WA.GOV.