The AmeriCorps Seniors “Your Moment” campaign combines warm and engaging photography with inspiring copy that communicates a sense of urgency (i.e., “this is your moment”) to connect with our target audiences and motivate them to take the next step on their volunteering journey.
The campaign employs the use of personal descriptors (“mother,” “business owner,” “veteran”) to celebrate the multi-faceted identities of older adults—and to illustrate how valuable they are as volunteers. This approach says, “we understand what you bring to the table, and we know you’ve been seeking a rewarding opportunity to channel it all.”
The below key messages and resources are tools that you can use to share the “Your Moment” message within your communities and on social platforms.
KEY MESSAGING
Included below are messaging examples. You can reference these as you put together any language or messaging promoting the "Your Moment" campaign.
Core Message
Seize Your Moment to Volunteer with AmeriCorps Seniors.
Messaging Examples
Life is a series of moments, and if you’re an older adult seeking fulfillment, new skills, and human connection, this might be your moment to volunteer.
You’ve already seized your own moments to experience life’s great joys, accomplish impressive things, and build meaningful relationships. And if you think all of that is in the rearview mirror—that’s where you’re wrong. Now is the time to hone your talents, harness your passions, and embrace your opportunity to make a difference.
By volunteering with AmeriCorps Seniors, you can support people in times of need and make your community stronger. You can be a companion to your older neighbors, keeping them socially engaged with friendship. You can even become a mentor for young people, serving as a role model and enriching their lives.
When volunteers seize their moments, incredible things happen—and you always get back more than you give.
HOW TO PROMOTE THE YOUR MOMENT CAMPAIGN
We have a variety of collateral that you can use as is or modify to include your local information. Please see our Localization Guide for step-by-step instructions on co-branding (in Recruitment Resources tab).
General Materials
Materials that Can Be Localized
How To Get Involved
Come back for more! We’ll add new resources regularly to help your community for months to come.
Your Moment PSA Launch
Older American Month
AmeriCorps Seniors Annual Convening
Foster Grandparent Program 60th Anniversary
[email address]
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Foster Grandparent Program ViDEOS
RSVp Program Videos
Senior Companion Program Videos
AmeriCorps Seniors General Awareness Videos
Facebook Posts
Facebook - Your Moment - Senior Companion Program
Facebook - Your Moment - Senior Companion Program
Facebook - Your Moment - RSVP
Facebook - Your Moment - RSVP
Facebook - Your Moment - Foster Grandparent Program
Facebook - Your Moment - Foster Grandparent Program
Posts
X (Twitter) - Your Moment - Senior Companion Program
Lend a hand, learn new skills, and make a human connection. Through the AmeriCorps Seniors Senior Companion Program, you’ll provide assistance and friendship to older adults in your community. Join today at AmeriCorps.gov/YourMoment
X (Twitter) - Your Moment - Senior Companion Program
Lend a hand, learn new skills, and make a human connection. Through the AmeriCorps Seniors Senior Companion Program, you’ll provide assistance and friendship to older adults in your community. Join today at AmeriCorps.gov/YourMoment
X (Twitter) - Your Moment - RSVP
Give back, learn new skills, and connect to your community. The AmeriCorps Seniors RSVP pairs thousands of volunteers like you with organizations making change across the country. Join today at AmeriCorps.gov/YourMoment
X (Twitter) - Your Moment - RSVP
Give back, learn new skills, and connect to your community. The AmeriCorps Seniors RSVP pairs thousands of volunteers like you with organizations making change across the country. Join today at AmeriCorps.gov/YourMoment
X (Twitter) - Your Moment - Foster Grandparent Program
Connect to the next generation by changing a child’s life for the better. The AmeriCorps Seniors Foster Grandparent Program matches older adults with children who need your help, guidance, and mentorship. Join today at AmeriCorps.gov/YourMoment
X (Twitter) - Your Moment - Foster Grandparent Program
Connect to the next generation by changing a child’s life for the better. The AmeriCorps Seniors Foster Grandparent Program matches older adults with children who need your help, guidance, and mentorship. Join today at AmeriCorps.gov/YourMoment
Instagram
Instagram - Your Moment - Senior Companion Program
You’ve had a good life and you have so much left to give to others. Through the AmeriCorps Seniors Senior Companion Program, you’ll provide assistance and friendship to older adults. You’ll be surprised how great it feels to lend a hand. Get started at AmeriCorps.gov/YourMoment
Instagram - Your Moment - Senior Companion Program
You’ve had a good life and you have so much left to give to others. Through the AmeriCorps Seniors Senior Companion Program, you’ll provide assistance and friendship to older adults. You’ll be surprised how great it feels to lend a hand. Get started at AmeriCorps.gov/YourMoment
Instagram - Your Moment - Foster Grandparent Program
The AmeriCorps Seniors Foster Grandparent Program matches older adults with children who need your help, guidance, and mentorship. When you change a child’s life for the better, you get back more than you give. Get started at AmeriCorps.gov/YourMoment
Instagram - Your Moment - Foster Grandparent Program
The AmeriCorps Seniors Foster Grandparent Program matches older adults with children who need your help, guidance, and mentorship. When you change a child’s life for the better, you get back more than you give. Get started at AmeriCorps.gov/YourMoment
Instagram - Your Moment - RSVP
You’ve spent your life gaining valuable skills and perspective. Now, you have a little more time to give back in a whole new way. The AmeriCorps Seniors RSVP pairs thousands of volunteers like you with organizations making real change. Get started at AmeriCorps.gov/YourMoment
Instagram - Your Moment - RSVP
You’ve spent your life gaining valuable skills and perspective. Now, you have a little more time to give back in a whole new way. The AmeriCorps Seniors RSVP pairs thousands of volunteers like you with organizations making real change. Get started at AmeriCorps.gov/YourMoment
Linkedin
TikTok
Universal Social Posts
Customize Our SOcial MediA POsts
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Full Page Ad
Half Page Ad
Quarter Page Ad
Brochures
Postcards
Posters
Localization Guide
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Full Page Ad
Half Page Ad
Quarter Page Ad
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Community Grantee video
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Foster Grandparent Program Explainer Video
RSVP Program Explainer Video
Senior Companion Program Explainer Video