California’s natural and cultural places are shaped over time by people, communities and care. From coastlines and forests to historic sites and waterways, these places connect us — to each other, to history and to the future.
Caring for California, Together is our statewide storytelling and engagement campaign that invites people to reflect on those connections and take part in caring for the places that shape us.
This campaign highlights the importance of shared stewardship, community knowledge and long-term care for California’s natural and cultural resources. It reflects what has always been true: everyone has a connection, and everyone has a role to play.
Help bring this campaign to life. Share your voice, your experiences and your connection to California’s natural places, and encourage others to do the same. Together, we can deepen connection and support the future of California for generations to come.
How to Participate
Help bring this campaign to life by sharing your stories about connecting in and with nature. Whether you're a partner, grantee, champion or community member, everyone is welcome to participate and share their story:
1. Share the Campaign Video
Help us launch Caring for California, Together by sharing the campaign video across your channels.
👉 Tip: Pair the video with a short reflection or story to make it more personal and engaging.
2. Tell Your Story
Share your voice and experiences. Use prompts such as:
You can share:
👉 There’s no single way to participate! Authentic, personal stories matter most.
3. Use the Campaign Hashtag
Join the statewide conversation by using #CaringForCaliforniaTogether hashtag.
4. Highlight Your Work and Impact
Show how you or your organization, program or community is caring for California.
👉 This is a chance to showcase your role within a larger, collective effort.
5. Keep It Going
This is not a one-time campaign — it’s an ongoing invitation to share and connect.
Communications@ParksCalifornia.org For questions, challenges and/or requests. Submit successes and/or stories you'd like to share on social media.
Facebook Posts
Caring for California, Together
But these places can’t care for themselves. They’re cared for by people. By communities. By all of us.
We’re proud to be part of Caring for California, Together — a statewide effort by @ParksCalifornia to connect people to the places that inspire us.
Join us in sharing what caring for California means to you.
Sample template for your photo/video
[INSERT YOUR STORY / CONTEXT – i.e., organizing a cleanup, attending a local event and meeting new people, exploring state and local parks, etc.]
However you show up, it all adds up.
Posts
Instagram
Caring for California, Together
When people think of California, they picture places that take their breath away.
But these places can’t care for themselves. They’re cared for by people. By communities. By all of us.
We’re proud to be part of Caring for California, Together — a statewide effort by @ParksCalifornia to connect people to the places that inspire us.
Join us in sharing what caring for California means to you.
Sample template for your photo/video
Caring for California looks like this. 🌲
[INSERT YOUR STORY / CONTEXT – i.e., organizing a cleanup, attending a local event and meeting new people, exploring state and local parks, etc.]
However you show up, it all adds up.
Linkedin
Caring for California, Together
Caring for California’s natural and cultural spaces isn’t the work of one organization — it’s a shared effort across communities, partners and generations.
Caring for California, Together celebrates the stories of people and organizations who are helping our lands and communities thrive.
We’re proud to be a part of this collective effort. Join us and @Parks-California as we share how anyone can contribute to caring for California.
Sample template for your photo/video
Caring for California takes many forms — from community programs and partnerships to everyday moments of connection with the outdoors.
For us, it looks like [INSERT YOUR STORY, PROGRAM, OR IMPACT].
We’re proud to be part of Caring for California, Together, a shared effort to care for the places that connect us all.
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Key messaging
Templates
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Video: Caring for california, together
Photos/graphics/gifs