This toolkit is designed to help you share your grants news, raise awareness for Route to Parks and share about the importance of your program in the community.
HOW TO USE
Below we have key messages to help you share your Route to Parks story. Navigate the tabs to find:
FOOTER
Example footer text for marketing materials:
Thanks to our partners @CAstateparks and @ParksCalifornia for their support. Learn more at ParksCalifornia.org/Route-to-Parks.
SHARE ON SOCIAL
Be sure to tag State Parks and Parks California in social media for added reach:
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Parks California |
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California State Parks |
Need a custom quote from Parks CA? Have an interesting idea for a joint social media opportunity to discuss? Reach out to Communications@ParksCalifornia.org.
Facebook Posts
We Got the Grant!
Route to Parks, @ParksCalifornia’s first grant program, advances equitable access across the state and aims to remove transportation barriers that prevent historically underserved communities from accessing state parks.
With Parks California’s support, [ORG NAME] will [INSERT SHORT PROJECT DESCRIPTION – e.g., EXPAND SCHOOL FIELD TRIPS, ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.].
Learn more about Route to Parks: ParksCaliforia.org/Route-to-Parks
We Are Route to Parks
Through Route to Parks, we [EXPLANATION OF YOUR PROJECTS FUNDED BY ROUTE TO PARKS – e.g., ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.].
Learn more: ParksCalifornia.org/Route-to-Parks
Posts
We Got the Grant!
#ExcitingNews: We got the Route to Parks grant!
With Parks California’s support, [ORG NAME] will [INSERT SHORT PROJECT DESCRIPTION – e.g., EXPAND SCHOOL FIELD TRIPS, ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.]. Learn more: ParksCaliforia.org/Route-to-Parks
Instagram
We Got the Grant!
#ExcitingNews: We got the Route to Parks grant!
With Parks California’s support, [ORG NAME] will [INSERT SHORT PROJECT DESCRIPTION – e.g., EXPAND SCHOOL FIELD TRIPS, ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.].
We’re excited to help more people build lasting connections with nature. Follow @ParksCalfiornia to learn more.
We Are Route to Parks
[ORG NAME] is proud to be a Route to Parks grantee.
Through the Route to Parks program, we [EXPLANATION OF YOUR PROJECTS FUNDED BY ROUTE TO PARKS – e.g., ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.].
Follow @ParksCalifornia and find out how together, we are removing barriers and helping advance equitable access across the state so more people can build lasting connections with nature.
Linkedin
We Got the Grant!
#ExcitingNews: We got the Route to Parks grant!
Route to Parks, @ParksCalifornia’s first grant program, advances equitable access across the state and aims to remove transportation barriers that prevent historically underserved communities from accessing state parks.
With Parks California’s support, [ORG NAME] will [INSERT SHORT PROJECT DESCRIPTION – e.g., EXPAND SCHOOL FIELD TRIPS, ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.].
For more than six years, Route to Parks has funded community-designed transportation and outdoor experiences, removing barriers and addressing physical, cultural and financial obstacles so more people can build lasting connections with nature. Learn more: ParksCaliforia.org/Route-to-Parks
We Are Route to Parks
[ORG NAME] is proud to be a Route to Parks grantee, removing barriers and helping advance equitable access across the state so more people can build lasting connections with nature.
Through Route to Parks, we [EXPLANATION OF YOUR PROJECTS FUNDED BY ROUTE TO PARKS – e.g., ORGANIZE SHUTTLES TO TAKE COMMUNITY MEMBERS TO XX STATE PARK, ETC.].
Learn more: ParksCalifornia.org/Route-to-Parks
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
press release Template
Key messaging
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Social Media graphics
Logos
Campaign Expand Collapse
NEW: 2025-26 Arts in California Parks
Description
Below we have key messages to help you share your AiCP story. In the middle of the page you'll find tabs that contain logos, graphics, press release language and social media post examples you can download to use on your channels.
KEY MESSAGE
California’s parks are more than beautiful landscapes. They are places of creativity, healing and connection.
Example footer text for grantee marketing materials
Thanks to our partners @CAstateparks, @CalArtsCouncil and @ParksCalifornia for their support. Check out the AiCP calendar for events in parks near you: artsincaliforniaparks.org/projects-map
SHARE ON SOCIAL
Be sure to tag Arts in California Parks partners' social media handles for added reach:
Facebook
Instagram
X (Twitter)
LinkedIn
Parks California
@ParksCalifornia
@parkscalifornia
Not active
@ParksCalifornia
California State Parks
@CaliforniaStateParks
@castateparks
@CAStateParks
@california-state-parks
California Arts Council
@CaliforniaArtsCouncil
@CalArtsCouncil
@CalArtsCouncil
@California-Arts-Council
Timeline
Key Dates
Need a custom quote from Parks CA? Have an interesting idea for a joint social media opportunity to discuss? Reach out to communications@parkscalifornia.org
Reminders
QR Code + Event Calendar
10-21-2025 02:00pm (America/Los Angeles)
To promote AiCP, you can download and insert the QR code in the Resources section if you do not have space for a URL. Additionally, you can share the project map with your audiences to allow them to search for events in their community: www.ArtsInCaliforniaParks.org/Projects-Map
Universal Calendar Google CalendarHashtags
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Logos: AiCP
Logos: AICP partners
Social media graphics
PILOT PROJECT IMAGES
template: Statewide, local Press release
QR Code
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Example post
[Insert short description of the project include:
Join us for [Title of event if any]
Location (Park name, City)
Date, time (ex: Saturday, Feb. 15, at 3 p.m.)]
Thanks to California State Parks, California Arts Council, and Parks California for your support. Explore all upcoming #ArtsInCAparks events at a park near you and visit the map at: https://artsincaliforniaparks.org/projects-map/
Download canva template to customize
Download this template to add in your organization's logo and details for your event(s) https://bit.ly/aicptemplate
Text:
[Insert short description of the project include:
Join us for [Title of event if any]
Location (Park name, City, CA)
Date, time (ex: Saturday, Feb. 15, at 3 p.m.)]
Thanks to California State Parks, California Arts Council, and Parks California for your support. Explore all upcoming #ArtsInCAparks events at a park near you and visit the map at: https://artsincaliforniaparks.org/projects-map/
Join me for an event
[Insert short description of the project(s) you will be attending, include:
Join me for [Title of event] with [grantee org name].
Location (Park name, City)
Date, time (ex: Saturday, Feb. 15, at 3 p.m.)]
Arts in California Parks is a collaboration between California State Parks, California Arts Council, and Parks California. Explore all upcoming #ArtsInCAparks events at a park near you and visit the map at: https://artsincaliforniaparks.org/projects-map/
ARTS IN ca PARKS PROGRAM AND PARTNER LOGOS
Facebook Posts
Facebook - We got the grant
With this support, we’ll [insert short project description – e.g., create new murals celebrating local heritage at Middletown Trailside Park / host free family art workshops in Esperanza Park].
Art has the power to bring people together and help more Californians see themselves in the parks that belong to all of us. Stay tuned as we turn creativity into connection right here in our local park!
Learn more about the statewide program at artsincaliforniaparks.org.
Posts
Twitter - We got the grant
We got the grant! We’re proud to be a recipient of the #ArtsInCAParks grant program! With support from @CAStateParks, @CalArtsCouncil and Parks California we’ll [describe project]. Learn more: artsincaliforniaparks.org
Instagram
Instagram - We got the grant!
We got the grant! 🌿✨
Thanks to @CAStateParks, @CaliforniaArtsCouncil and @ParksCalifornia, we’re bringing art, nature and community together through the #ArtsInCAParks program.
Soon, we’ll [insert project – e.g., transform our local park with youth-designed murals / host outdoor performances and art workshops for families].
Because everyone deserves a place to see their stories reflected — and to find inspiration in nature. 💚
Learn more: artsincaliforniaparks.org
#ArtsInCAParks #CaliforniaStateParks #CommunityArt #PublicLandsForAll
Linkedin
LinkedIn - We got the grant!
We’re proud to announce that [organization name] has been selected as a grantee of Arts in California Parks, a statewide partnership between California State Parks, the California Arts Council and Parks California.
Our upcoming project, [insert brief project description], will use the arts to connect people to nature, culture and one another — creating a deeper sense of belonging in our public parks.
We’re thrilled to join a network of organizations across California using creativity to make parks more welcoming, inclusive and inspiring for everyone.
Learn more about Arts in California Parks: artsincaliforniaparks.org
#ArtsInCAParks #PublicArt #CAStateParks #CreativeCalifornia
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Additional downloadable assets & housed media