Congratulations on your grant!
This toolkit is designed to help you share your grants news, promote your program and raise awareness for AiCP and the important roles art and nature play in our lives.
**REMINDER** Parks California and State Parks will issue a statewide press release announcing all grantees on Tuesday, Oct. 21. You are invited to reshare our release or your custom release in your channels, website or via email after 2 p.m. PT
SHARE ON SOCIAL
Be sure to tag Arts in California Parks partners' social media handles for added reach:
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Need a custom quote from Parks CA? Have an interesting idea for a joint social media opportunity to discuss? Reach out to communications@parkscalifornia.org
At no cost to you, Parks CA will be launching a paid social media campaign to promote AiCP and select grantee programs. Grantees will be required to provide photos/videos or other materials for use in the ads, but there is no cost to join and the creative will be developed by Parks CA. Express your interest by Friday, Jan. 30
Parks California and State Parks will issue a statewide press release announcing all grantees. You are invited to reshare our release or your custom release in your channels, website or via email after 2 p.m. PT
Universal Calendar Google Calendar
Facebook Posts
Facebook - We got the grant
With this support, we’ll [insert short project description – e.g., create new murals celebrating local heritage at Middletown Trailside Park / host free family art workshops in Esperanza Park].
Art has the power to bring people together and help more Californians see themselves in the parks that belong to all of us. Stay tuned as we turn creativity into connection right here in our local park!
Learn more about the statewide program at artsincaliforniaparks.org.
Posts
Twitter - We got the grant
We got the grant! We’re proud to be a recipient of the #ArtsInCAParks grant program! With support from @CAStateParks, @CalArtsCouncil and Parks California we’ll [describe project]. Learn more: artsincaliforniaparks.org
Instagram
Instagram - We got the grant!
We got the grant! 🌿✨
Thanks to @CAStateParks, @CaliforniaArtsCouncil and @ParksCalifornia, we’re bringing art, nature and community together through the #ArtsInCAParks program.
Soon, we’ll [insert project – e.g., transform our local park with youth-designed murals / host outdoor performances and art workshops for families].
Because everyone deserves a place to see their stories reflected — and to find inspiration in nature. 💚
Learn more: artsincaliforniaparks.org
#ArtsInCAParks #CaliforniaStateParks #CommunityArt #PublicLandsForAll
Linkedin
LinkedIn - We got the grant!
We’re proud to announce that [organization name] has been selected as a grantee of Arts in California Parks, a statewide partnership between California State Parks, the California Arts Council and Parks California.
Our upcoming project, [insert brief project description], will use the arts to connect people to nature, culture and one another — creating a deeper sense of belonging in our public parks.
We’re thrilled to join a network of organizations across California using creativity to make parks more welcoming, inclusive and inspiring for everyone.
Learn more about Arts in California Parks: artsincaliforniaparks.org
#ArtsInCAParks #PublicArt #CAStateParks #CreativeCalifornia
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Logos: AiCP
Logos: AICP partners
Social media graphics
PILOT PROJECT IMAGES
template: Statewide, local Press release
QR Code
Facebook Posts
Posts
Instagram
Linkedin
TikTok
Universal Social Posts
Example post
[Insert short description of the project include:
Join us for [Title of event if any]
Location (Park name, City)
Date, time (ex: Saturday, Feb. 15, at 3 p.m.)]
Thanks to California State Parks, California Arts Council, and Parks California for your support. Explore all upcoming #ArtsInCAparks events at a park near you and visit the map at: https://artsincaliforniaparks.org/projects-map/
Download canva template to customize
Download this template to add in your organization's logo and details for your event(s) https://bit.ly/aicptemplate
Text:
[Insert short description of the project include:
Join us for [Title of event if any]
Location (Park name, City, CA)
Date, time (ex: Saturday, Feb. 15, at 3 p.m.)]
Thanks to California State Parks, California Arts Council, and Parks California for your support. Explore all upcoming #ArtsInCAparks events at a park near you and visit the map at: https://artsincaliforniaparks.org/projects-map/
Join me for an event
[Insert short description of the project(s) you will be attending, include:
Join me for [Title of event] with [grantee org name].
Location (Park name, City)
Date, time (ex: Saturday, Feb. 15, at 3 p.m.)]
Arts in California Parks is a collaboration between California State Parks, California Arts Council, and Parks California. Explore all upcoming #ArtsInCAparks events at a park near you and visit the map at: https://artsincaliforniaparks.org/projects-map/
ARTS IN ca PARKS PROGRAM AND PARTNER LOGOS
Campaign Expand Collapse
2025 Route to Parks
Description
ABOUT ROUTE TO PARKS
Everyone deserves a world-class park experience and the opportunity to create a lifelong connection with nature. However, barriers like limited transportation options can prevent many from enjoying the great outdoors. To bridge this gap, Parks California launched its Route to Parks grants program in 2020. This initiative supports local organizations in overcoming transportation challenges, ensuring historically marginalized communities can visit and enjoy California State Parks.
Together, we’re fostering connections with nature. In just four years, 85 organizations have partnered through Route to Parks to create lasting outdoor experiences. This program is made possible through a public-private partnership, supported by private fundraising by Parks California, and the California Department of Parks and Recreation’s Waterway Connections Initiative. Route to Parks is aligned with the goals of California Natural Resources Agency’s Outdoors for All program.
Short credit: [Project Name] is supported by Route to Parks, a grant of Parks California.
Longer credit: The Route to Parks grant of $____ will help increase access to California State Parks by [insert info about the program supported by the grant]. Parks California, the official public-private, non-profit partner to California State Parks, creates programs through a unique partnership approach to nurture, educate, and inspire individuals and communities.
QUOTES FROM PARKSCA
There are many ways to share news about your ParksCA Route to Parks grant award. If you are interested in a quote for your newsletter, press release or other communication, please contact Elizabeth Kubey, Associate Communications Manager, at ekubey@parkscalifornia.org, (916) 245-0440.
You can announce your grant award beginning Monday, Feb. 10, 2025.
Below you will find sample social media posts for your use.
KEY MESSAGES
SOCIAL MEDIA
ParksCA encourages grantees to share posts about their program on their social media platforms.
Follow and tag the ParksCA on your social media posts.
Facebook
Instagram
LinkedIn
Parks California
@ParksCalifornia
@parkscalifornia
@ParksCalifornia
Please review best practices when using the Route to Parks and ParksCA Logos
Timeline
Reminders
Hashtags
Facebook Posts
Campfire GIF
Train GIF
Car GIF
Posts
Instagram
Campfire MP4
We got the grant! Thanks @ParksCalifornia for your support. Through the Route to Parks grant program, we’ll [describe project]. To learn more, visit www.parkscalifornia.org/route-to-parks
Car MP4
We got the grant! Thanks @ParksCalifornia for your support. Through the Route to Parks grant program, we’ll [describe project]. To learn more, visit www.parkscalifornia.org/route-to-parks
Train
We got the grant! Thanks to @ParksCalifornia for your support. Through the Route to Parks grant program, we’ll [describe project]. To learn more, visit www.parkscalifornia.org/route-to-parks
Linkedin
Campfire MP4
We got the grant! Thanks Parks California for your support. Through the Route to Parks grant program, we’ll [describe project]. To learn more, visit www.parkscalifornia.org/route-to-parks
Train MP4
We got the grant! Thanks @ParksCalifornia for your support. Through the Route to Parks grant program, we’ll [describe project]. To learn more, visit www.parkscalifornia.org/route-to-parks
Car MP4
We got the grant! Thanks Parks California for your support. Through the Route to Parks grant program, we’ll [describe project]. To learn more, visit www.parkscalifornia.org/route-to-parks
TikTok
Universal Social Posts
Additional downloadable assets & housed media
Additional downloadable assets & housed media