Raised on PBS is a new campaign from Viewers Like Me and a systemwide effort to deepen love for PBS and member stations. #RaisedOnPBS is aimed at engaging immediate, first-time donors; long-time PBS members; and loyal fans who help extend the reach of our brand across digital platforms. The campaign will also highlight local stories from across the system to showcase the unique impact of public media on the communities we serve. Check back regularly for new social assets.
Campaign Launch
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Raised on PBS: Yo-Yo Ma
"Three generations of my family grew up with PBS. I come from the world of Mister Rogers, Sesame Street, Arthur, Masterpiece Theater, Great Performances and NewsHour. It is here where I learned who I could be and how I could be of service. Let’s stay tuned for one another." — Yo-Yo Ma
If you agree that all of us should have the chance to be #RaisedOnPBS, help support your local station at pbs.org/donate.
Photo Credit: Adelaide De Menil
#ViewersLikeMePBS
Raised on PBS: PBS News
It's not just the big news nights, it’s how we make sense of the world every day. Who else always turns to @newshour ?
#RaisedonPBS #PBSnews
**Add your donate link/CTA/hashtag**
Raised on PBS: Happy Little Trees
A happy forest is a healthy one. Help us keep PBS a happy and healthy place for lifelong growing! 🌱🌳✨
#RaisedOnPBS
**Add your donate link/CTA/hashtag**
STICKERS AND GIFs
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STICKERS AND GIFS
REFERENCE MATERIALS
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Viewers Like Me
Description
“Viewers Like Me” will celebrate the array of people who have helped make PBS an unparallelled resource for all Americans for more than 50 years.
Timeline
Starting March 2025
Key Dates
Member Station Soft Launch
National Campaign Launch
Reminders
Hashtags
Facebook Posts
Julia Child Crying Video
Shawn Colvin on PBS from ACL 50th
Mister Rogers = Jazz? (Crosspost)
Kristin Chenoweth Loves Science. And PBS. (Crosspost)
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Reba Loves PBS!
With gentle hands and a heart of a fighter (and your visit to protecmypublicmedia.org) ... PBS will be a survivor.
Thanks to @reba for this important message.
#viewerslikemepbs #pbs #ilovepbs
Cyberchase Viewer Comments, Part 1
What do YOU love about Cyberchase?
#viewerslikemePBS #pbs #ilovepbs #cyberchase
Cyberchase Viewer Comments, Part 2
What do YOU love about Cyberchase?
#viewerslikemePBS #pbs #ilovepbs #cyberchase
Happy Birthday Geoff (April 25)
Let's all wish the happiest of days to @PBSNews co-anchor Geoff Bennett!
#viewerslikempbs #pbs #ilovepbs #pbsnews
Pick a Nature Episode
Bring snacks, admire the view, and accept the vibe — It’s Taurus Season!
We recommend Nature’s Born in the Rockies episode to kick it off. Don’t worry, the rest of you get an episode too. Did we get it right?
#viewerslikempbs #pbs #ilovepbs #pbsnews #nature
National Haiku Day
It's #NationalHaikuDay, show us your poetic side in the comments!
#ViewersLikeMePBS #PBS #ILovePBS #NationalHaikuDay
April 15 History
You can learn what happened anywhere. PBS is where you go to learn WHY it happened. All of these documentaries are on the @PBS app.
#viewerslikemePBS #PBS #ILovePBS #history #documentaries
This Old House - Name That Band
Ok >>Platform name<<, whaddya got? Bonus points for coming up with their lead single.
#ViewersLikeMePBS #PBS #ThisOldHousePBS #ILovePBS
Why We Love Call the Midwife
✅ Medically accurate
✅ Emotionally resonant
✅ British
There’s no shortage of reasons fans love Call The Midwife. What are yours?
#viewerslikemepbs #pbs #ilovepbs #callthemidwife
Viewers Like Me Intro
PBS has always been made possible by viewers like you. You put the public in PBS.
Tell us your story of why PBS matters to you.
#viewerslikemepbs #pbs #ilovepbs
Viewer Comment
**STATIONNAME** offers something meaningful at every stage of life. We love hearing these stories!
#viewerslikemePBS #pbs #ilovePBS #viewercomments
PBS Mount Rushmore
Mount Rushmore, but it's PBS personalities. Who are your 4 PBS icons?
Samantha Brown Birthday | March 31
Toasting our favorite travel guide, the one and only Samantha Brown. To many more years of taking us around the world!
(The latest season of Samantha Brown's Places to Love is so good, y'all!)
Use on 3/31 or as a "belated" wishes.
Where My Lore Started Trend
Core memories incoming. Which one’s yours?
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Facebook Posts
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PMPM General Audience Graphics
Use copy that points to protectmypublicmedia.org
Additional downloadable assets & housed media
Facebook Posts
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Universal Social Posts
Additional downloadable assets & housed media
Facebook Posts
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Universal Social Posts
Intro to Viewers Like Me
At [Member Station], we’re storytellers. On any given day we’re sharing stories about [insert station programming example] and more.
But it’s our viewers that make us, us – and we want to hear your PBS stories. Why do you watch PBS?
#ViewersLikeMePBS
Intro to Viewers Like Me 2
Viewers like who? Viewers Like Me! We want to hear what makes [Member Station] your go to. So, tell us – What makes you a PBS viewer?
#ViewersLikeMePBS
Prompt | Memory
Do you remember your first PBS memory? You know, that one PBS episode when… Oops - we’ll let you fill in the blank with your favorite memory.
#ViewersLikeMePBS
Prompt | Impact
It’s pretty simple: Our viewers make [Member Station] who we are. Without you, we wouldn’t be able to do what we do best.
What does PBS mean to you?
#ViewersLikeMePBS
Prompt | Story
Thank you! [Member Station] programming is thanks to contributions made from viewers like you.
But, it is so much more than that. We want to hear from you – what's your favorite #ViewersLikeMePBS story?
Prompt | Kids1
Hello? It’s your childhood calling!
We want to hear from you on the PBS KIDS
programming that stuck with you from your early days of PBS viewership to now.
Drop a comment below with your go-to show!
#ViewersLikeMePBS
Prompt | Parents
Through the growing pains of adolescence, adulthood, and all the times in between, PBS KIDS is there for you and the whole family with opportunities to learn and create.
Whether its a most fond childhood memory or watching your kids make their own memories, tell us your favorite times with PBS KIDS!
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DYK Per Capita Funding
For less than the price of a birthday card, PBS is available to all Americans!
Can you think of a better deal?
DYK Free For All
Each month, more than 36 million people watch their local PBS member station, and more than 53 million fans enjoy PBS Digital Studios and other content on YouTube.
Does that make us local celebrities and internet famous at the same time?
DYK Educational Resources
We love learning and we love teachers. From math to science to learning a foreign language, teachers turn to PBS LearningMedia for valuable classroom resources online.
Tag a great teacher in your life to help them discover how PBS LearningMedia supports them.
DYK Community
We’re proud to be part of the [insert local community]. While other media are losing local connections, PBS will always be centered in communities across the country.
What do you love about living in [City/Region]?
DYK KIDS: Reach
Every day, kids join their favorite PBS KIDS pals on adventures to the arctic, the Amazon, the Neighborhood of Make-Believe, Sesame Street, City Island and wherever their imaginations can take them.
Which place would you like to visit?
DYK KIDS: Value
Kids love PBS KIDS. And parents do, too. It’s fun and educational, always high-quality, and without ads, ever. Kids learning and laughing at the same time? Yes, please!
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